26 episodes

The show is all about the real challenges and opportunities in business and my own industry, public relations. Laura Sutherland interviews a range of senior business owners and execs demonstrating that although we face challenges, we can overcome them. It aims to give listeners hope! The name of the show comes from the fact that by building relationships, we build trust and we end up 'buying' from people - that's why it's so important brands have purpose, values and a relatable personality. It's relatable content and often with a laugh thrown in for easy listening.

People buy People peoplebuypeople

    • Marketing
    • 5.0 • 5 Ratings

The show is all about the real challenges and opportunities in business and my own industry, public relations. Laura Sutherland interviews a range of senior business owners and execs demonstrating that although we face challenges, we can overcome them. It aims to give listeners hope! The name of the show comes from the fact that by building relationships, we build trust and we end up 'buying' from people - that's why it's so important brands have purpose, values and a relatable personality. It's relatable content and often with a laugh thrown in for easy listening.

    Laura chats to Helen Reynolds about creativity and feeling empowered

    Laura chats to Helen Reynolds about creativity and feeling empowered

    In this latest episode of People Buy People, Laura chats to the lovely Helen Reynolds (@HelReynolds) about her path to creativity, being stuck in a job where organisations keep you down, and onto better things at @commscreatives - a new academy launch, working with her sister and lots more!You can find Helen's business here https://commscreatives.com Warning, there is some toilet humour involved!Please do leave a review/some feedback and don't forget to subscribe to the show!Also, for any ideas and suggestions of guests and topics, please email me laura@aura-pr.com People Buy People is changing to a weekly format from now until Christmas, to squeeze in all the guests! I'll be back on 27th October with Kerry Sheehan and we'll be talking about artificial intelligence! 

    • 30 min
    Laura chats to Lorna Branton about NHS comms during COVID-19

    Laura chats to Lorna Branton about NHS comms during COVID-19

    Lorna Branton is head of media and campaigns at NHS Digital and has of course faced some of the most challenging times in her career, delivering five year's worth of tech in only a few months.You can follow Lorna @LornaBranton on Twitter. By the time this podcast is aired, Lorna may have left her NHS role.Please don't forget to leave a review or some feedback for me, plus please subscribe and share!

    • 28 min
    Laura talks to Rachel Miller about being an IC consultant and an entrepreneur

    Laura talks to Rachel Miller about being an IC consultant and an entrepreneur

    In this episode Laura chats to IC legend Rachel Miller, also known as @AllThingsIC! As well as being a consultant, Rachel has invested in a training hub and we talk about the impact of COVID and how she's navigated that.Rachel and I have similar thinking around being an entrepreneur and how we should go about investing in ourselves. It's a meaty episode with lots of laughs!You can find Rachel's blog on www.allthingsic.com and the Youpreneur community is at www.youpreneur.com Please leave me a review and don't forget to subscribe!

    • 28 min
    Laura talks to Fiona Hughes about the evolution and ethics of influencer marketing

    Laura talks to Fiona Hughes about the evolution and ethics of influencer marketing

    Fiona Hughes is European MD of The Amplify, an influencer marketing agency. Fiona worked in public relations until two years ago and has recognised the changes in PR along her journey. Laura was talking to Fiona, in this episode, about how influencer marketing has changed, the need for budget to spend, long term relationships and much more! Tune in. You can find Fiona @SohoPRGirl on Twitter and Insta or here on LinkedIn.Please share this episode with your network as it might be useful for them and if you have a second, please leave me a review/feedback and give me a rating! Also, don't forget to subscribe so you can continue to get my latest shows to your app!

    • 37 min
    Laura chats to Rebecca Roberts about communicating with young people

    Laura chats to Rebecca Roberts about communicating with young people

    I chat to Rebecca Roberts about a report she has launched, which looks at communicating with young people. We talk about some of the report findings, the future of work, young people having a voice and we touch on ethics. You can find Rebecca at www.threadandfable.com or @threadandfable on Twitter.If you enjoyed this episode, please consider sharing it to your network. In addition, so you don't miss out on future episodes, please subscribe to the show! I'd also love any feedback you might have and if you could leave a review and rating, I'd be super grateful! The next show will be a chat with Kirk Hazlett about ethical listening, out on 22 September!

    • 33 min
    Laura chats to Paul Sutton about integrated public relations and the lack of diverse skills

    Laura chats to Paul Sutton about integrated public relations and the lack of diverse skills

    Both Paul and I were 'brought up' in integrated public relations. It's always been the norm.As the PESO model was much discussed a number of years ago, the PR industry has been slow to adapt, modernise and it lacks the diversity of thinking and skills (as well as its people), which would enable it to stand up to the big brother, marketing function.In addition, I wanted to ask Paul why in his last podcast, Gini from Spin Sucks, thought PR was dying, according to a recent report in the US.Tune in to find out all the chat, and please don't forget to leave a review and some feedback. Also, why don't you subscribe to get the latest episodes to your app.You can find Paul at @ThePaulSutton on Twitter or you can follow his podcast "Digital Download".Please consider sharing this podcast episode as someone in your network might find it useful!

    • 31 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Adam Driver ,

Great insight; good chat

Good, open conversations around all aspects of the ever-changing PR world

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