47 episodes

The show is all about the real challenges and opportunities in business. Laura Sutherland talks to a range of business owners and communication professionals, demonstrating that although we face challenges, we can overcome them. It aims to give listeners hope! The name of the show comes from the fact that by building relationships, we build trust and we end up 'buying' from people - that's why it's so important brands have purpose, values and a relatable personality. It's relatable content and often with a laugh thrown in for easy listening.

People buy People peoplebuypeople

    • Business
    • 5.0 • 5 Ratings

The show is all about the real challenges and opportunities in business. Laura Sutherland talks to a range of business owners and communication professionals, demonstrating that although we face challenges, we can overcome them. It aims to give listeners hope! The name of the show comes from the fact that by building relationships, we build trust and we end up 'buying' from people - that's why it's so important brands have purpose, values and a relatable personality. It's relatable content and often with a laugh thrown in for easy listening.

    Laura talks to John Brown about misinformation and climate change

    Laura talks to John Brown about misinformation and climate change

    John Brown is not only CEO of agency Don't Cry Wolf, he's also Chair of the PRCA's Misinformation and Climate Strategy Group, which I'm also part of.


    We're pushing ahead with plans to educate our industry and enable them to have access to resources and tools to help spot misinformation, call it out and to celebrate best practice.


    In this episode, John and I talk about the group's plans, but more importantly, what and how we can help our clients and organisations get real.


    If you'd like to support the group by sending us a great case study, offer a spot on your podcast, or guest blog for the new online hub we're developing, you can get in touch with John (or me) john@dontcrywolf.com (laura@aura-pr.com) . Follow @PRCA_HQ @brownbare @laurafromaura.


    Please share this episode with your network to help spread the word and get more people involved in the conversation and taking action.

    • 32 min
    Laura talks to Michelle Goodall about community building

    Laura talks to Michelle Goodall about community building

    Community building isn't new, but there's a real opportunity for PR and communication professionals to use their existing skills, and build on them, to build communities.


    In this episode Michelle Goodall, who's CMO at Guild, talks about the opportunities and the challenges. Some great learning points in this episode about the difference between community platforms vs social media platform groups, too.


    You can find Michelle on Twitter @GreenWellys and Guild here.

    • 32 min
    Laura talks about people risk and the top 10 identified in the UK

    Laura talks about people risk and the top 10 identified in the UK

    People are one of the biggest risks to businesses. From health and wellbeing to unethical behaviour and more.


    In this episode I talk about the top 10 risks identified from a Mercer report to the UK and slightly differently, globally.


    I'll be talking over a further 10 episodes about these specifically.


    This relates to so much of my thinking and some of my recent work. M&As will be on the horizon, businesses have been relaunched, but these are the risks to manage and the opportunities for the future. 


    If you'd like to be a guest on the show to discuss any of these 10 points, please get in touch. I'll be kicking off next week with the first. 


    Thanks for tuning in! Please remember to leave me a lovely review and some feedback plus, remember to subscribe to get the next episode directly to your app! 


     


     

    • 43 min
    Laura talks to Mark Webb about disability and inclusion

    Laura talks to Mark Webb about disability and inclusion

    I had the pleasure of speaking to Mark Bond, sorry Webb, earlier in the week and we had a great conversation around disability, having empathy and being human.


    Some great lessons in here from Mark about how to approach someone with a known disability and also, a great case study about the changing nature of disability and how someone performs.


    Mark Webb is a public speaker and campaigner for disability and indeed all flavours of diversity. He is also Head of Comms for Shift.ms, the social network for people with Multiple Sclerosis, especially the newly diagnosed.
    Mark's career has taken him through the PR gears at Disneyland Paris, The Walt Disney Co, David Lloyd Leisure and Dixons Retail.
    He plays Wheelchair Rugby badly and tweets too much.
     
    Website: Shift.ms
    Blog: onemanandhiscatheters.com

    • 43 min
    Laura talks to Rod Cartwright about crisis preparedness

    Laura talks to Rod Cartwright about crisis preparedness

    In this episode Laura talks to Rod about defining issues and crises, leadership, the role we play and ESG.  Rod has launched a new model and we get around to talking about that too. I really enjoyed this episode as it shows how conversation can extract good practice, share with listeners and hopefully get other leaders to start to understand the true value of this type of work. 


    You can find Rod @RodCartwright on Twitter.


    For any suggestions of speakers or topics for the future, please drop me a DM or email.


    @laurafromaura or laura@aura-pr.com 


     


    About Rod


    Rod is the Founder of Rod Cartwright Consulting – a strategic communication consulting firm with a simple mission: to enhance human preparedness, organizational resilience and business performance. He has 25+ years of communication consulting and training experience, specializing in issues management & crisis communication; corporate reputation & thought leadership; leadership communication & executive preparedness; public affairs & stakeholder engagement; and, integrated communication strategy. Rod has held board-level positions at three international top-10 communication consultancy networks (GCI, Hill & Knowlton and Ketchum) – rising to Partner and Global Corporate Practice Director at Ketchum, before becoming EMEA Regional Director at Text100.
     
    He has advised major corporations and brands ranging from Nissan, IBM, Dell, Accenture, Gazprom, KFC, Nutricia and DHL to IATA, Toyota, Quorn, Western Union, McKinsey, P&G and Takeda. His front-line experience in crisis communication and board-level support includes being a key part of the three-person team advising the Chairman, CEO, legal counsel and Emergency Operations Centre team of Malaysia Airlines in the months following the disappearance of Flight MH370 and then advising its sovereign owners on the subsequent restructuring of the airline. He is a Founding Fellow and former board member of the PRCA, was Deputy Chair of the PRCA’s COVID-19 Global Taskforce and leads the Crisis & Risk Communication Working Group of the European Association of Communication Directors (EACD). He is a regular international conference speaker and panelist on crisis communication, reputation management and leadership communication.
     
    Connect with Rod on LinkedIn.
     
     

    • 39 min
    Laura talks about PRFest 2021

    Laura talks about PRFest 2021

    Five jam-packed days of content from some truly inspirational speakers from around the world.


    PRFest has once again changed its game to be fully virtual and using three different platforms to run the event, taking PRFest to where PR pros already hang out.


    £50 for 5 days, which is £10 a day, to learn from other people's experiences, research, discussions and an opportunity to figure out how you will then take all of that away and apply it to your own practice. 


    I'm so excited about this year!


    We're also donating £5 per ticket to the Taylor Bennett Foundation which PRFest has supported since 2017.


    You can find all details and book tickets at www.prfest.co.uk 


    Any questions, give me a shout. 


    I'd be SO grateful if you'd considering sharing the podcast to encourage other people to sign up. 

    • 12 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

Adam Driver ,

Great insight; good chat

Good, open conversations around all aspects of the ever-changing PR world

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