18 episodes

PR Powerhouse is for female entrepreneurs and women in business who know they want to get in the press to help build their business and personal brand profile, but don't yet know how to do it. You're ready to gain the recognition your work deserves and to make more impact, but maybe feel overwhelmed with imposter syndrome. You want to be seen in the media, but are you ready? You know you have it in you, you just need confidence, know-how and and understanding of EXACTLY what journalists are looking for. Hosted by Jo Swann, award-winning founder of Chocolate PR, you'll learn the how to claim your space in your industry by boosting your authority in the press and by leveraging the power of public relations. This is the show for you to learn how to position yourself powerfully in the media, you'll leave the show knowing how you can do it!

PR Powerhouse with Jo Swann Jo Swann

    • Business
    • 5.0 • 88 Ratings

PR Powerhouse is for female entrepreneurs and women in business who know they want to get in the press to help build their business and personal brand profile, but don't yet know how to do it. You're ready to gain the recognition your work deserves and to make more impact, but maybe feel overwhelmed with imposter syndrome. You want to be seen in the media, but are you ready? You know you have it in you, you just need confidence, know-how and and understanding of EXACTLY what journalists are looking for. Hosted by Jo Swann, award-winning founder of Chocolate PR, you'll learn the how to claim your space in your industry by boosting your authority in the press and by leveraging the power of public relations. This is the show for you to learn how to position yourself powerfully in the media, you'll leave the show knowing how you can do it!

    017 Is the Press Release Dead?

    017 Is the Press Release Dead?

    We have been teaching female entrepreneurs how to write a press release in our Dare to Be Seen PR Programme this week and every time we do this it really reminds me of the power of this PR tool.
    Some small business owners believe that PR means Press Release - obviously it doesn’t - it means Public Relations and is about so much more than just a press release but it is a very
    recognised PR tool.

    But it is an old tool. A traditional PR tool that has been used for years - and for some this means it’s outdated, it’s not fit for today’s media landscape, it’s dead.

    Join me as I share with you 5 reasons I believe the press release is not dead as we talk about:

    How it does a job for journalists
    How it makes you press ready
    How it puts you in control
    How it’s not for everyone, but that’s fine
    How it can open doors to online coverage

    Mastering the art of writing a good press release is still a very worthwhile PR activity and I share a few tips with you. By the end of this I hope you’ll agree that the press release is anything but dead!


    Resources:
    Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt
    Follow Chocolate PR on Facebook https://www.facebook.com/chocpr
    Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/
    Follow me on Instagram https://www.instagram.com/jochocpr/
    To register for our FREE Masterclass on 25 November to delve into this further and also learn our further 5 Steps to Famous grab your space here  - https://www.chocolatepr.co.uk/free-masterclass
    Subscribe to hear the latest podcast episodes as we upload them weekly. 
     
    Thanks so much 
    Jo

    • 17 min
    016 5 Ways PR Can Help You Win Awards

    016 5 Ways PR Can Help You Win Awards

    Getting recognised for your work by an award can elevate your business above and beyond competitors. It can boost your credibility and visibility as a female entrepreneur on a mission and it can also generate you press coverage....but how can PR help you win these awards? In this episode I discuss 5 ways ....
     
    We cover :-
    - How award entries need evidence of your mission to honour you
    - How gaining press coverage ticks a lot of boxes in awards submissions
     - How you can increase your changes of success in awards by playing the game
    - How owning your space in the press builds credibility to attract awards
     
    Too often in business as female entrepreneurs we play small. It's time to stop doing this. Let's go after these awards. Let's get recognised for our work. Let's help build trust around our business so we can attract more clients to help. Get under the skin of how to do all this in this episode.

    Resources:
    Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt
    Follow Chocolate PR on Facebook https://www.facebook.com/chocpr
    Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/
    Follow me on Instagram https://www.instagram.com/jochocpr/
     
    Subscribe to hear the latest podcast episodes as we upload them weekly. 

    To register for our FREE Masterclass on 25 November to delve into this further and also learn our further 5 Steps to Famous grab your space here  - https://www.chocolatepr.co.uk/free-masterclass

    • 18 min
    015 Being Playful with PR - Using Awareness Days and Diary Dates To Get Press Coverage

    015 Being Playful with PR - Using Awareness Days and Diary Dates To Get Press Coverage

    Being playful with PR - How to use Awareness Days and Diary Dates to get Press Coverage
    Awareness days and diary dates are a PR Godsend - in fact many are created by PRs in the first place. When looking to get media coverage one of the rules of the game is to provide timely, topical press friendly content. Awareness days and diary dates hand this to us on a plate…
    From a PR perspective these are gold - as it’s often a way media plan topical content into their schedules - they know these days are coming up so they plan to create content around them… .if you can provide them with ready made content on given subject, that’s their job done right - BIG TICK.
    In this episode we talk about
    - Why Awareness days and diary dates can create easy PR wins
    - How having fun with PR helps you to stand out
    - Some PR in action when this has recently worked like a dream!
    I also share with you some dates coming up this month you could explore if you are a female entrepreneur on a mission to raise your profile through sharing your story or your knowledge.
    Extra links to usual A list of Awareness Days across the next 12 months - https://www.awarenessdays.com/
    Our 8 Week PR Accelerator - Dare to Be Seen - https://www.chocolatepr.co.uk/dare-to-be-seen/
    Sarah’s Candle business - The Bay Tree - https://www.instagram.com/thebaytree52/
    Sarah - The Children’s Nutritionalist https://www.childrensnutrition.co.uk/
    Kim -Mind & Money Matters - https://www.mymoneymovement.co.uk/


    Resources:
    Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt
    Follow Chocolate PR on Facebook https://www.facebook.com/chocpr
    Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/
    Follow me on Instagram https://www.instagram.com/jochocpr/

    Subscribe to hear the latest podcast episodes as we upload them weekly. 
     

    • 22 min
    014 Facing Your Visibility Fears

    014 Facing Your Visibility Fears

    What happens when as a purpose and passion fuelled female entrepreneur you are attacked by visibility fears? You stay stuck, you stay hidden, you stay playing small.
     
    I don't want this for any of you, so in today's episode we chat about visibility fears when it comes to getting your message and story out there, when it comes to getting yourself PR in the press.
     
    In this episode we cover:-
    - The importance of facing your fears, and breaking them down so you can identity exactly what you are scared of
    - How you can create a new positive belief to kick those fears (which you have now proved not to be true) into touch
    - How you can take PR action to test the water and gain quick public relation wins
    - How to overcome your fear of journalists
    - How to give yourself a headstart -by newsjacking a topic that is already of interest
     
    It is no good living in fear. It is no good being stunted by fear -especially when you have something so valuable to share and you can improve lives by sharing it.... and there's no need either, when you learn how to break down and overcome your visibility fears.
    You CAN do this -you have got this. Come and join us in our free facebook group if you'd like further support.

    Find out more about our Dare to Be Seen Programme
    https://www.chocolatepr.co.uk/dare-to-be-seen/

    To see Hannah's press coverage follow her here - https://www.facebook.com/hannahmckimmcoaching and https://www.instagram.com/hannahmckimmcoaching/

    Resources:
    Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt
    Follow Chocolate PR on Facebook https://www.facebook.com/chocpr
    Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/
    Follow me on Instagram https://www.instagram.com/jochocpr/

    • 33 min
    013 Brand You And Value Based PR

    013 Brand You And Value Based PR

    In today’s episode, we are going to be talking about YOU! I know this doesn’t always feel natural
    for everyone and my God I know what it feels like to feel uncomfortable around this but today we’re
    talking about ‘Brand You’ and what this means in a PR context.
    Often as female entrepreneurs when we are startups we go ALL in focusing on our business -
    obsessing almost around what the right products and services are we need to create, what kind of
    website we need, what marketing we need to do - we get wrapped up in trying to make everything
    appear ‘perfect’ - but this means we often forget to stop and ask ourselves if we are being true to
    ourselves in all of this. If we are creating a business that we actually love, that truly reflects us and
    our values.
    As we talk about whether or not you are really showcasing the real you through your brand I also
    share with you why I believe value based Public Relations is so powerful.
    In This Episode I discuss:
    How to reconnect with your values and your mission in your business
    How to challenge yourself and the content you are creating - asking ‘Is this brand me?’
    Why your PR story is an essential part of value based PR
    The need to stand proud as you to stand out in PR
    When you truly authentically communicate your values in PR this is when you attract media
    opportunities to help spread your message - and when you feel so much more aligned with your
    business as a whole, making it easier for your ideal clients to connect with you. Win win right?!
    Specific additional resources fo this episode
    https://www.amazon.co.uk/Just-Brand-YouTM-potential-transform-ebook/dp/B091J7V5FW
    https://justbrandyou.co.uk/
    https://podcasts.apple.com/gb/podcast/we-are-seen-with-nicki-james/id1587122930


    Resources:
    Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt
    Follow Chocolate PR on Facebook https://www.facebook.com/chocpr
    Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/
    Follow me on Instagram https://www.instagram.com/jochocpr/
     
    Subscribe to hear the latest podcast episodes as we upload them weekly. 

    • 17 min
    012 How PR-able Is Your Corporate Career?

    012 How PR-able Is Your Corporate Career?

    In this episode we are talking about how your corporate career can be PR GOLD - whether it's a part of your life you have loved, or are trying to sweep under the carpet. 
     
    So often when starting our business journey as female entrepreneurs we feel like we are starting from scratch, from the bottom rung of the ladder that we need to work our way up from, even if we have had 20 years experience as a high achiever in the corporate world. Well it's time to stop discounting all of our achievements to date, and indeed time to start embracing them - for the power of PR!
     
    In this Episode You Will Learn:
     
    - How to connect with a role you perhaps hated for the greater good!
    - How to use your experiences to become an expert on different topics
    - How to combine your past experience with your knowledge today to be able to craft newsworthy PR content to pitch to the media
     
    As I have said again and again, PR is a game - and to succeed at it you have to work it! Journalists need to trust you to engage with you and to give you precious column inches. If you want to be in the media you need to use ALL the tools to help contribute to success when pitching to journalists...and the kudos that comes from your corporate career can be a big hitter....are you prepared to use it?  

    Resources:
    Join my Facebook Community PR ‘You Can Do It’ https://www.facebook.com/groups/PRYouCanDoIt
    Follow Chocolate PR on Facebook https://www.facebook.com/chocpr
    Find me on Facebook https://www.facebook.com/groups/921094561381350/user/561880111/
    Follow me on Instagram https://www.instagram.com/jochocpr/
     
    Subscribe to hear the latest podcast episodes as we upload them weekly. 
     
    Thanks so much 
    Jo

    • 15 min

Customer Reviews

5.0 out of 5
88 Ratings

88 Ratings

LeanneCooper ,

What a find!

I’m loving this podcast so much! As a new entrepreneur, PR was one of the many things on my long list of things to learn about and Jo has made it super easy for me with this podcast. It’s such an easy listen and is so helpful and informative! Defo recommend! X

St Elizabeth ,

Top 5 PR mistakes

Absolutely informative. Inspiring. Straight to the point with some brilliant nuggets!!!

kate beesley ,

Absolute gold 🤩

Honestly this is a must for anyone new to business. Jo is sharing some amazing golden nuggets.
Think I may have binge listen to the rest I’m a bit hooked already.
And I don’t listen to podcasts much at all but this I will be tuning in for every episode.

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