PULSE‪.‬ Dan Bulman

In this episode I have an actual guest. I talk to Kirsten Pugsley, Head of Marketing for Go Sport and Al Mana Fashion Group's sports division, who shares her career journey and insights into marketing sports internationally. 

Kirsten discusses the challenges and opportunities of working across diverse cultures, especially highlighting her transition from the UK to Dubai. She reflects on adapting to the different marketing dynamics in Dubai, where the mix of many nationalities impacts management and team dynamics. Her role involves navigating the complexities of a global market while being attuned to the nuances of local consumer behaviour and marketing strategies.

Kirsten also explores the strategic aspects of branding and maintaining a brand’s identity across different regions. She emphasises the importance of authenticity in branding, avoiding quick, trend-driven decisions that might dilute a brand’s core values. Her approach is about building a consistent and recognisable brand experience that resonates with diverse consumer bases. 

The discussion covers her perspective on the evolving landscape of marketing and retail, the integration of digital and offline strategies, and her personal experiences that influence her professional ethos and decision-making. This episode offers valuable insights into international marketing and the strategic thinking behind maintaining and growing a global brand in the sports industry.

In this episode I talk about agency work, client dynamics, business development, getting a marketing strategy down on paper and some quick FMCG brand updates. I talk about the start of a new financial year, the importance of giving without expectation and the transition from being order-takers to proactive consultants.

#business #entrepreneur #marketing

I'm always telling people to make more content, but never get around to making any myself. So, instead of trying to make content I'm going to start documenting what I'm doing and using that as content.

Be prepared for little to no editing - raw content. A tonne of it will be in the car. I'm going to talk through the highs and lows of running a creative agency, building FMCG brands and anything else that comes up.

I'm going to hold myself to at least one of these a week, but I want to get as regular as I can. I'll start trying to do one a day and probably land somewhere in between.

Let's go.