Raffaele Apostoliti is the President and CEO at Expandi Group. They are one of the biggest and most respected B2B agencies in the world.
They serve brands like Microsoft, Microfocus, Samsung, IBM and Google to name a few.
They employ more than 400 staff in marketing and operations and have a mission is to grow their clients business by building data-driven, performance-led and sales-oriented marketing programs.
This is a masterclass in all things B2B marketing.
He talks about how their services evolved as technology started eating the world and clients asked for more data and measurability.
We discuss what clients are asking for these days
How they are investing in their own technology by building their own analytics platform
We talk about what the next stage in their growth is.
His energy and vision for the future of technology is fascinating and really energising.
We go really deep into data and the future of creative ideas, brand building and so much more.
Enjoy the chat.