34 episodes

Follow along with Best Page Forward CEO Bryan Cohen as he embarks on a journey to hit a $10k month in book sales. Listen along as he advertises his fiction and nonfiction books on Amazon, Facebook, and BookBub. Can he accomplish his goal in just one calendar year? Subscribe to find out.

Relentless Authors Advertise Bryan Cohen

    • Business
    • 5.0 • 2 Ratings

Follow along with Best Page Forward CEO Bryan Cohen as he embarks on a journey to hit a $10k month in book sales. Listen along as he advertises his fiction and nonfiction books on Amazon, Facebook, and BookBub. Can he accomplish his goal in just one calendar year? Subscribe to find out.

    #31: Taking a Break

    #31: Taking a Break

    Have you ever faced a “Solomon’s Choice”? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. This week Bryan explores priorities and time management! Bryan reports on how UK ads are running. This week Bryan delves into what is truly important. The Ad of the Week is: Writing Prompts Workbook Grades 7-8. The Keyword/Target of the Week: The Positive Trait Thesaurus for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: When have you needed to step back and re-evaluate your priorities? What did you eventually decide on?

    • 17 min
    #30: Omnipresence

    #30: Omnipresence

    Do you have a wide and/or international marketing plan? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. This week Bryan explores advertising in other countries! Bryan reports on how things ran during vacation. This week Bryan delves into ads across the pond while still improving ROI on the superhero series. The Ad of the Week is: SPK Ad in the UK. The Keyword/Target of the Week: The category “Writing Skills Reference" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: What have you done to market your books off Amazon or outside of the U.S.?

    • 17 min
    BONUS: Vacation Episode

    BONUS: Vacation Episode

    Bryan is on Vacation, but he couldn't live without RAAD!

    • 4 min
    #29: The Real Story

    #29: The Real Story

    Has your gut tricked you into turning off an ad that your data later shows was working? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. This week Bryan will be setting everything up to run while he’s on vacation! Bryan reports on how the high-spend target pruning turned out. This week Bryan delves into how data is the true winner. The Ad of the Week is: Auto Ads are killing it. The Keyword/Target of the Week: "one-offs" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Have you ever been tricked by a weird ad or week into turning things off only to later discover the truth about your data? Let me know!

    • 16 min
    #28: From Money Pit to Profit

    #28: From Money Pit to Profit

    What is your trick to tip an ad from losing money to profit? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. Bryan is gearing up for his vacation and shares how he had to shuffle some priorities. This week Bryan attempts to prune the highest spending targets and slide his Viral ad into the black. The Ad of the Week is: Bryan’s two Facebook Ads that survived the cull. The Keyword/Target of the Week: "writing prompts" for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: Do you have any campaigns that are right on the edge of profitability? What is your plan to get these from the red to the black? Let me know!

    • 18 min
    #27: Ads & Launch Strategy

    #27: Ads & Launch Strategy

    What part do long-term ad strategies play in your book launch? Be sure to click over to our sponsor, Best Page Forward, if you need help getting your book’s custom description in tip top shape! If you’d like to be on Bryan’s ARC team for his next nonfiction launch, sign up below. Bryan shares his personal plan to incorporate ads into his next book launch strategy. This week Bryan reveals the importance of elbow grease in getting the sales needle to move. The Ad of the Week is: How to Write a Sizzling Synopsis - UK. The Keyword/Target of the Week: "writing prompt journals" for my SPA Ad for Writing Prompts Volume 2 for the win! And, of course, Bryan reveals the Book MVP of the Week. RAAD Question of the Week: How do you incorporate slow burn strategies like Amazon Ads into your launch plan? Let me know!

    • 20 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Anne On E-mouse ,

Just what my advertising slump needed!

I dragged my heels coming over after listening to The Sell More Books Show podcast to here. Another writing podcast? I asked. I don't have time for another podcast! BUT I was wrong. Worn heels wasted, because it has been sooOOOooo worth the listen already and we're only 5 episodes in!

If you've been advertising your book(s) for a while, you probably felt a certain level of confidence that the ads would produce a certain level of return on investment (ROI) as long as you kept an eye on them and made sure they were all working.

Mine were doing fine until the latter half of last year, when something changed. Suddenly my ads, which had been performing well, were not even getting seen. I was pulling my hair out trying to find out how to make them work.

CUE Bryan of the Sell More Books Show and Best Page Forward (great book blurbs) fame.

Bryan's admiral goal (good luck with it Bryan - we're rooting for you!) is to achieve a $10K sales month, and do it through advertising. Amazon Advertising. And so far, his efforts have helped me enormously. In fact, since putting into effect some of the hacks Bryan shares, my ad-spend has increased (not yet back to pre-everyone-jumping-into-Amz-ads yet, but certainly a step up) and my book sales/ranks are on the improve.

Bryan openly shares all the things he's trying, right down to the nitty-grittys. I confess, my ears close down when the details go on too long, but it's worth listening through, because there are little nuggets of wisdom and summing-up that you can take on board and try yourself. This week's episode (5) was a corker! I hadn't thought of doing any of these things (partly through fear of some of them causing me to go bankrupt), but seeing them work for Bryan gave me the confidence to try myself - WORTH IT!

Honestly, if you're doing Amazon ads, you will learn a lot just listening to what Bryan has done in the past and what he's trying out now, and actioning these experiments for yourself.

[SUBSCRIBED & not going to miss an episode!]

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