144 episodes

Equipping Digital Agencies to build businesses on recurring revenue
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RetainFM Pete Everitt

    • Business
    • 4.3 • 6 Ratings

Equipping Digital Agencies to build businesses on recurring revenue
Hosted on Acast. See acast.com/privacy for more information.

    RFM143 – Agency Productivity and Email Management

    RFM143 – Agency Productivity and Email Management

    Main talking points include:
    Many of us become slaves to our inboxes – when a client emails we down tools on what we're doing and jump right onto their requests. As the day goes by the inbox seems to get worse, and the end never seems to be in sight.
    But what if there was another way?
    In this episode, I speak with James Murgatroyd, an agency owner who has mastered the process to manage his inbox, so that it doesn't manage him.
    We outline James' email system, and talk about Agency Productivity in general – so once you have all that time back you are super efficient with it.
    In short, the system comprises of:
    Taking on an "Unsubscribe Campaign" – if you can get the information elsewhere, get it out of your inboxAdopting a Folder System:PersonalAccountingA folder for each clientTo doActionIn ProgressPendingReplyWaiting for ReplyIncoming (going to remove) - enquiriesRead at some point (typically get emptied about once a month)To Pay
    In addition, we also cover:
    Pomodoro SessionsGo High LevelClickUpJasper.ai 
    ShoutoutsTroy Dean – Agency Mavericks and MavconKyle Van Deusen – The Admin BarNoah Britton – Agency X-Ray 
    Bio:James Murgatroyd is the Chief Everything office at Holler Digital, a web, and marketing agency in Edmonton, Alberta Canada. He's been building websites and digital strategies since the late 90s and is passionate about user experience.
    Twitter: @hollrt
     
     
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    • 1 hr 1 min
    RFM142 – What We've Learned From Running SEOHive So Far

    RFM142 – What We've Learned From Running SEOHive So Far

    Main talking points include:
    In this episode, Jeff Patch and I set the mics rolling following one of our weekly SEOHive meetings.
    We reminisce a little about how we got started, unpack where we are now, and chat about why we get so much out of running SEOHive.
     
     
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    • 34 min
    RFM141 – How To Calculate The Base Price For Your Services

    RFM141 – How To Calculate The Base Price For Your Services

    Main talking points include:In this epsiode I walk you through the method we use to calculate the base price for the services in our agency.
    We follow the process of
    Itemising CostsBuilding In ProfitAllowing for Taxes
    As mentioned in the episode – I have a template for a service planner and cost calculator for you – you can get them here!
     
     
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    • 17 min
    RFM140 – Introducing Agency Transformation Live 2022

    RFM140 – Introducing Agency Transformation Live 2022

    Main talking points include:Lee is the founder of Agency Transformation Live – an in person summit for Digital Agency Owners to come together, build relationships and build lasting change into their businesses.
    Launching in 2019 with a phenomenal inaugural event, Lee had to transform the event through 2020 as a result of the COVID pandemic. In this epsiode we discuss the journey of Agency Transformation Live, and Lee reveals whats in store for the 2022 event that is taking place in November.
     
    About LeeLee teaches thousands of agency owners across the world how to build a business and lifestyle that they love.
    The host of Trailblazer FM, Cloudways Maverick on YouTube and Co-Founder of Event Engine™.
    Focused on teaching agency owners the principles of transformation he hosts the yearly Agency Transformation Live conference.
    Website: https://agencytransformation.live/
    Twitter: @trailblazerfm
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    • 28 min
    RFM139 – Why Content is the Agency's Responsibility

    RFM139 – Why Content is the Agency's Responsibility

    Main talking points include:Abby is the Founder of The Content Lab – a remote content department for digital agencies. In this episode we discuss:
    Why Content IS important for the web design / development process and why you should be bothered aboutWhat you need to consider when you are responsible for the website contentHow to bill copywriting as part of your web design processHow to include copywriting as part of your recurring revenueHow you can retrofit a copywriting exercise to a completed web build 
    ResourcesBlog: How Much Does A Copywriter Cost? – Abby's blog on The Admin Bar's WebsiteBook recommendation: Content Strategy for the Web by Kristina HalvorsonContent Goodies – white-label copywriting guides 
    ShoutoutsKyle Van Deusen / The Admin Bar (on FB)Lee Jackson's Trailblazer FM 
    About AbbyFounder of The Content Lab, Abby has completed copywriting for over 300 websites personally, and leads a 6-woman team of amazing copywriters and content experts. Originally from Cambridge in the UK, she now lives in Waterford, Ireland with her partner Nick and their Border Collie Bosco.
    Website: https://www.thecontentlab.ie/
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    • 41 min
    RFM138 – Getting Personal About Personal Development

    RFM138 – Getting Personal About Personal Development

    Main talking points include:Andy is the Author of Own Your Career, Own Your Life. In this episode we unpack the topics of personal and career development and Andy explains his experience of it, including his battle with cancer, and how he has honed his personal development practices and skills. This has now formed the basis of not just his book, but the mantra by which he lives his life and builds his business.
     
    About AndyAndy Storch is an author, speaker, consultant, coach, and connector as well as the host of two podcasts including The Talent Development Hot Seat and Own Your Career Own Your Life Show.
    Andy is also the founder and host of the Talent Development Think Tank conference and community.
    Andy is passionate about helping people fulfill their true potential and his book, Own Your Career Own Your Life, is designed to help people stop drifting and take control of their futures.
    Most importantly, Andy is a husband, father and friend who is on a mission to get the absolute most out of life and inspire others to do the same.
    LinkedIn: https://www.linkedin.com/in/andystorch/
    Instagram: @andy_storch
    Twitter: @andystorch
     
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    • 37 min

Customer Reviews

4.3 out of 5
6 Ratings

6 Ratings

Adam Captain King ,

One of the best UK podcasts on marketing out there

Pete not only shares his own unique knowledge, experience and expertise, he also allows his guests to share theirs (and talk about themselves...!).

Actionable advise, ideas and strategies and a must listen for all experienced and upcoming marketing professionals.

Nicole - Lollipop Social ,

Are you a digital marketer - sign up!

So I am biased as I am a guest - and have met Pete at events. He shares so many insights and tips and is a brilliant host - really bringing difficult topics to life! This podcast rocks!

kendo1283 ,

Great!

Really enjoy this podcast

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