13 episodes

Rise of the Trades Podcast is dedicated to helping trades and construction business owners to: Skyrocket leads, explode profits, systemise your business, employ the right team and subbies, get off the tools and scale your business without grafting 60+ hours a week. Your host Craig Wilkinson shares his own knowledge on how he built, grew and sold his construction company and interviews other trades business owners to discover their own secret strategies to success. Craig's unique straight talking, no nonsense and no b******t approach to business will help and motivate you to achieve results.

Rise Of The Trades Podcast Craig Wilkinson

    • Business
    • 5.0 • 16 Ratings

Rise of the Trades Podcast is dedicated to helping trades and construction business owners to: Skyrocket leads, explode profits, systemise your business, employ the right team and subbies, get off the tools and scale your business without grafting 60+ hours a week. Your host Craig Wilkinson shares his own knowledge on how he built, grew and sold his construction company and interviews other trades business owners to discover their own secret strategies to success. Craig's unique straight talking, no nonsense and no b******t approach to business will help and motivate you to achieve results.

    13. How To Systemise And Automate Your Trades or Construction Business

    13. How To Systemise And Automate Your Trades or Construction Business

    In this coaching episode, I'm going to be teaching you how to systemise and automate your trades or construction business so it can run without you.  



    If you want to get your valuable time back, make more profit, generate more leads, or you want to get your team running your jobs for you…



    Well, then you must learn how to systemise and automate your business. 



    Otherwise, the more you grow and scale your business without the right systems in place the more you will become: 


    A busy fool 


    A prisoner in your own business 


    Feeling stressed and overwhelmed 


    End up with relationship problems at home 


    Feeling you have to do everything





    I’m going to be sharing with you the exact steps, stages and tools you are going to need as well as the process of where to start and what you need to do first 



    Key Learnings & Actions From This Episode


    How and where to start with putting the correct systems in place




    Discover the 3 types of software you must implement into your business 




    Learn how to flow out your entire customer journey in 3 simple steps




    Discover the correct tools to allow you to delegate to the right people


    Learn what the consequences are of not systemising our business 





    If you are fed up with having no time and you feel that you are having to do everything in your business… You need to listen to this episode NOW!



    WANT TO BE FEATURED ON AN EPISODE OF MY PODCAST? 

    Please leave me a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. I will then add this into one of our next episodes and give you and your business a big shout-out. (This is free marketing for your business)



    Thanks

    • 1 hr 1 min
    12. 5 Step Marketing Strategy To Skyrocket More Profitable Leads

    12. 5 Step Marketing Strategy To Skyrocket More Profitable Leads

    Summary:

    Do you need to generate more profitable and vetted leads coming into your business?  

    If the answer is “YES” you need to stop winging it with your marketing and create a powerful marketing strategy.

    “But Craig, how the hell do I create a marketing strategy? I don’t know where to start”

    Well, I've got your back!

    Just listen to this episode to discover how to create a marketing strategy that will blow your competitors out of the water leaving you with 10X more profitable leads.  



    Key Learnings & Actions From This Episode:


    Discover the most powerful and compelling types of content that you must create to attract Pre-Sold Ready To Buy Customers.  




    How to drive traffic off social media platforms and send them to your 2 ultimate sales tools. 




    How to identify your B2C and B2B target marketing using 9 characteristics to avoid time wasters. 




    How to create and be in total control of your entire marketing strategy, marketing budget and your results. 




    Learn the most important features your website must have to turn it into an enquiry-generating machine.



    If you are pissed off that your website is generating you no leads or you are spending time creating social media content that's landing on deaf ears… You need to listen to this episode NOW!



    WANT TO BE FEATURED ON AN EPISODE OF MY PODCAST? 

    Please leave me a quick AUDIO MESSAGE HERE sharing your business or personal wins and results from listening to my podcast. I will then add this into one of our next episodes and give you and your business a big shout-out. (This is free marketing for your business)

    Thanks 



    Helpful Resources


    Visit our website: ⁠⁠⁠⁠www.TradesFreedomClub.com⁠⁠⁠⁠


    Access Free Marketing & Business Coaching: ⁠⁠https://tradesfreedomclub.com/free-coaching/⁠⁠


    Join our thriving Facebook group and community: ⁠⁠www.facebook.com/groups/tradesfreedomclub⁠⁠


    Follow us on Instagram: ⁠⁠www.instagram.com/tradesfreedomclub⁠⁠


    Follow us on TikTok: ⁠⁠www.tiktok.com/@tradesfreedomclub⁠⁠



    Listen To Our Podcasts on Your Favourite Apps 🎧


    Apple Podcast: ⁠⁠⁠⁠https://bit.ly/WithApple⁠⁠⁠⁠


    Amazon Music: ⁠⁠⁠⁠https://bit.ly/WithAmazon⁠⁠⁠⁠


    Spotify For Podcasters: ⁠⁠⁠⁠https://bit.ly/WithSpotifyPod⁠⁠=⁠⁠


    Spotify: ⁠⁠⁠⁠https://bit.ly/WithSpotify⁠⁠⁠

    • 1 hr 9 min
    11. How To Identify Your B2C and B2B Target Markets Using 9 Characteristics

    11. How To Identify Your B2C and B2B Target Markets Using 9 Characteristics

    Summary:
    Do you know the 9 characteristics to work out who your most profitable customers or clients are and where to find them in their highest concentration?

    Most people don’t know where to even start working out who their target market really is.

    Which means they will be wasting time and money creating content like social media posts, videos and building websites that generate little leads.

    Or even worse attracting those time wasting, penny pinching customers that drive you mad.

    Just click play to discover how to identify your target market and how to swap those time wasters out for Pre-Sold Ready To Buy customers.



    Key Learnings & Actions From This Episode:


    The 4 different types of prospect you are attracting and why you must get rid of the first 2


    Why you have got to stop selling your products and services and start selling the solution to your customers pain points 




    What are the 9 characteristics to create your bullseye B2C and B2B target markets


    How to identify specific customer patterns to allow you to create compelling marketing content 


    How to use Facebook and LinkedIn to help you identify your bullseye target market



    If you are frustrated spending time marketing your business and not attracting an avalanche of quality leads… You need to listen to this episode NOW!



    Remember to head over to our ⁠⁠Trades Freedom Club Facebook Group⁠⁠ and tell me which episodes you have been listening to. Share with me what ACTIONS you’re taking and what RESULTS you are now achieving? 



    Helpful Resources


    Visit our website: ⁠⁠⁠⁠⁠www.TradesFreedomClub.com⁠⁠⁠⁠⁠


    Access Free Marketing & Business Coaching: ⁠⁠⁠https://tradesfreedomclub.com/free-coaching/⁠⁠⁠


    Join our thriving Facebook group and community: ⁠⁠⁠www.facebook.com/groups/tradesfreedomclub⁠⁠⁠


    Follow us on Instagram: ⁠⁠⁠www.instagram.com/tradesfreedomclub⁠⁠⁠


    Follow us on TikTok: ⁠⁠⁠www.tiktok.com/@tradesfreedomclub⁠⁠⁠



    Listen To Our Podcasts on Your Favourite Apps 🎧


    Apple Podcast: ⁠⁠⁠⁠⁠https://bit.ly/WithApple⁠⁠⁠⁠⁠


    Amazon Music: ⁠⁠⁠⁠⁠https://bit.ly/WithAmazon⁠⁠⁠⁠⁠


    Spotify For Podcasters: ⁠⁠⁠⁠⁠https://bit.ly/WithSpotifyPod⁠⁠=⁠⁠⁠


    Spotify: ⁠⁠⁠⁠⁠https://bit.ly/WithSpotify⁠⁠⁠⁠

    • 47 min
    10. How To Create A Powerful Morning And Evening Routine To Change Your Life

    10. How To Create A Powerful Morning And Evening Routine To Change Your Life

    Summary:
    Gone are the days of me hitting that snooze button in a morning and dreading getting out of bed. 

    Then coming home at night drinking 6 bottles of lager, eating shit whilst staying up until midnight doing quotes and paperwork. 

    However, I understand that the stresses and strains of running our own business can sometimes lead you to create bad habits and poor daily routines. 

    In this episode I share with you my own personal morning and evening routines that keep me fired up, motivated and at the top of my game. 

    Since developing these routines over the last 16 years my businesses have skyrocketed and my life has dramatically changed for the better. 

    I'm fitter, healthier and more motivated than I've ever been. I even now have a six pack at 53 years old!

    Discover the exact steps and strategy I've taught to over 20,000 business owners on how implementing a simple morning and evening routine can change your entire life.



    Key Learnings & Actions From This Episode:


    Why you are developing negative bad habits and disastrous routines that are playing havoc with your life


    How to create a new morning routine that fills you with motivation, positive energy and a winners mindset


    Why and how you must develop an evening routine to feed your subconscious mind whilst you are sleeping


    How to find the time and motivation allowing you to set routines for your fitness, health, exercise and wellbeing goals


    Why you must be consuming motivational and educational content to ignite that fire and to learn new valuable knowledge



    If you feel like you have fallen into a rut and you need a kick up the backside … You need to listen to this episode NOW!





    Helpful Resources


    Visit our website: ⁠⁠⁠www.TradesFreedomClub.com⁠⁠⁠


    Access Free Marketing & Business Coaching: ⁠https://tradesfreedomclub.com/free-coaching/⁠


    Join our thriving Facebook group and community: ⁠www.facebook.com/groups/tradesfreedomclub⁠




    Follow us on Instagram: ⁠www.instagram.com/tradesfreedomclub⁠


    Follow us on TikTok: ⁠www.tiktok.com/@tradesfreedomclub⁠



    Listen To Our Podcasts on Your Favourite Apps 🎧


    Apple Podcast: ⁠⁠⁠https://bit.ly/WithApple⁠⁠⁠


    Amazon Music: ⁠⁠⁠https://bit.ly/WithAmazon⁠⁠⁠


    Spotify For Podcasters: ⁠⁠⁠https://bit.ly/WithSpotifyPod⁠⁠=⁠


    Spotify: ⁠⁠⁠https://bit.ly/WithSpotify⁠⁠

    • 40 min
    09. How To Develop A Positive, Bulletproof, Growth Mindset To Achieve Success

    09. How To Develop A Positive, Bulletproof, Growth Mindset To Achieve Success

    Summary:
    Running your own business can be a tough and lonely place at times. Add on the stress and demands of modern day life and it can result in a massive negative effect on our mindset, health and wellbeing.

    Is there any wonder that sometimes it can all feel too much? You start to question yourself, limiting beliefs and negative self talk kicks in and before we know it we have fallen into a bad rut. 

    So, how do you knock yourself out of this rut and create a positive, bulletproof mindset to achieve success in business and life?

    Well that’s what I teach you in this coaching podcast episode… 

    I transformed my own business and life and have now helped over 20,000 other business owners to do the same. 



    Key Learnings & Actions From This Episode:


    How to stop those negative thoughts, feelings and limiting beliefs and replace them with positive results, confidence and happiness


    How to smash through your comfort and fear zones and break into and dominate your growth zone


    How to get pumped up, fired up and remain motivated to run through brick walls to achieve success


    Discover the 10 steps and actions to create a bulletproof mindset and become unstoppable


    How to change your circle of influence and surround yourself with positive people who will help lift you higher

    If you feel like you need a kick up the backside to knock you back on track… You need to listen to this episode NOW!





    Remember to head over to our ⁠Trades Freedom Club Facebook Group⁠ and tell me which episodes you have been listening to. Share with me what ACTIONS you’re taking and what RESULTS you are now achieving? 



    Helpful Resources


    Visit our website: ⁠⁠⁠⁠www.TradesFreedomClub.com⁠⁠⁠⁠


    Access Free Marketing & Business Coaching: ⁠⁠https://tradesfreedomclub.com/free-coaching/⁠⁠


    Join our thriving Facebook group and community: ⁠⁠www.facebook.com/groups/tradesfreedomclub⁠⁠


    Follow us on Instagram: ⁠⁠www.instagram.com/tradesfreedomclub⁠⁠


    Follow us on TikTok: ⁠⁠www.tiktok.com/@tradesfreedomclub⁠⁠



    Listen To Our Podcasts on Your Favourite Apps 🎧


    Apple Podcast: ⁠⁠⁠⁠https://bit.ly/WithApple⁠⁠⁠⁠


    Amazon Music: ⁠⁠⁠⁠https://bit.ly/WithAmazon⁠⁠⁠⁠


    Spotify For Podcasters: ⁠⁠⁠⁠https://bit.ly/WithSpotifyPod⁠⁠=⁠⁠


    Spotify: ⁠⁠⁠⁠https://bit.ly/WithSpotify⁠⁠⁠

    • 53 min
    08. Setting Boundaries And Rules With Your Customers And Employees By Owning Your Relationship

    08. Setting Boundaries And Rules With Your Customers And Employees By Owning Your Relationship

    Summary:
    Do your customers call you, text you, WhatsApp you and email you on evenings and weekends and expect you to be at their beck and call? 

    Or how about when they ask you to do extra work that was not included in your original quote and then complain when your invoice comes in as they expected it done for free.

    Do you feel like your employees or sub contractors are taking this piss? 

    They won’t wear your uniform. They turn up late to your customers' jobs. They constantly call and text you asking stupid questions and they are always playing on their phones? 

    If you do not establish your boundaries and rules with your customers and your team up-front they will start to take advantage of you. Leaving you feeling angry and frustrated. 

    In this coaching episode I share with you how to identify and implement your boundaries and rules, so that you can take back control of your relationships and time. 



    Key Learnings & Actions From This Episode:


    Why it’s vital that you must own all relationships in your business


    How to develop leadership skills to become a confident and strong leader


    How to establish and implement your boundaries and rules with your customers




    How to stop your employees and sub contractors from taking the piss


    How to get your entire team to do what you want them to do and to your standards



    If you are fed up and frustrated with how your customers and team are treating you… You need to listen to this episode NOW!



    Remember to head over to our Trades Freedom Club Facebook Group and tell me which episodes you have been listening to. Share with me what ACTIONS you’re taking and what RESULTS you are now achieving? 



    Helpful Resources


    Visit our website: ⁠⁠⁠www.TradesFreedomClub.com⁠⁠⁠


    Access Free Marketing & Business Coaching: ⁠https://tradesfreedomclub.com/free-coaching/⁠


    Join our thriving Facebook group and community: ⁠www.facebook.com/groups/tradesfreedomclub⁠


    Follow us on Instagram: ⁠www.instagram.com/tradesfreedomclub⁠


    Follow us on TikTok: ⁠www.tiktok.com/@tradesfreedomclub⁠



    Listen To Our Podcasts on Your Favourite Apps 🎧


    Apple Podcast: ⁠⁠⁠https://bit.ly/WithApple⁠⁠⁠


    Amazon Music: ⁠⁠⁠https://bit.ly/WithAmazon⁠⁠⁠


    Spotify For Podcasters: ⁠⁠⁠https://bit.ly/WithSpotifyPod⁠⁠=⁠


    Spotify: ⁠⁠⁠https://bit.ly/WithSpotify⁠⁠

    • 49 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

Ashley2202 ,

Very good listen to those wanting to make it!

Been listening to this for a few weeks, and I’m in Craig’s Facebook groups and ever since I’ve joined, it’s all been spot on. He knows the pains, he’s been through it and proves that you can come out of the other side. Definitely recommend!! Thanks Craig

The boiler doctor ,

So valuable to all trades businesses

I was blown away by the amount of information given away in this podcast!
It's more like a free coach/mentor giving step by step information on how to transform your business
It is nice to see a coach giving everything away with nothing held back, Craig is an amazing inspiration and practices daily what he preaches

Dyers78 ,

Top podcast

I look forward to Craig’s podcasts and the help he is giving to us for free is truly amazing he is always so up beat so it makes listening a lot easier.

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