53 min

S01E07: “Feel güd energy” with Philip Udeh 5 Star Founder

    • Business

5 Star Founder is a podcast created by Founders for Founders.

I believe everyone you will ever meet, knows something you don't.

Each episode features a founder, from a variety of backgrounds, sectors and entrepreneurial stages.

With whom I hope to learn, celebrate, understand and get a deeper insight into their world.

We will cover everything from what drove our founders to start their company, to what keeps them awake at night. Biggest regret to date, as well as their career highs and lows in their journey so far.



Our guest today is Philip Udeh, founder of Brain Füd.

He founded Füd after struggling for many years with chronic fatigue due to Sickle Cell Anaemia. (Sickle Cell means: that your red blood cells are sickle shaped rather than smooth and round. This leads to blockages that deprive organs and tissues of vital oxygen-carrying blood). Disillusioned by high sugar and artificially sweetened energy drinks, he decided to create something better.

What started as a search on google for “food technologists in London” back in 2015..Has now ended up being a fully funded brand that is in supermarket shelves and widely available! During this did I mention he appeared on BBC’s Dragons Den and also ran a successful Crowd Funding campaign!

The company mission is to provide the world with some “Feel güd energy”.

We actually met when we shared the same office space a few years ago.

The first impression I had of Phil was of a well dressed dapper don. As I got to know him and his team I have been super impressed with what he has built so far and am curious to see where he will take this company!

Welcome to the show Phil!

5 Star Founder is a podcast created by Founders for Founders.

I believe everyone you will ever meet, knows something you don't.

Each episode features a founder, from a variety of backgrounds, sectors and entrepreneurial stages.

With whom I hope to learn, celebrate, understand and get a deeper insight into their world.

We will cover everything from what drove our founders to start their company, to what keeps them awake at night. Biggest regret to date, as well as their career highs and lows in their journey so far.



Our guest today is Philip Udeh, founder of Brain Füd.

He founded Füd after struggling for many years with chronic fatigue due to Sickle Cell Anaemia. (Sickle Cell means: that your red blood cells are sickle shaped rather than smooth and round. This leads to blockages that deprive organs and tissues of vital oxygen-carrying blood). Disillusioned by high sugar and artificially sweetened energy drinks, he decided to create something better.

What started as a search on google for “food technologists in London” back in 2015..Has now ended up being a fully funded brand that is in supermarket shelves and widely available! During this did I mention he appeared on BBC’s Dragons Den and also ran a successful Crowd Funding campaign!

The company mission is to provide the world with some “Feel güd energy”.

We actually met when we shared the same office space a few years ago.

The first impression I had of Phil was of a well dressed dapper don. As I got to know him and his team I have been super impressed with what he has built so far and am curious to see where he will take this company!

Welcome to the show Phil!

53 min

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