56 episodes

SaaS Marketing Makeover is Directive's live series that provides the audience the unique opportunity to watch a live audit of a randomly chosen SaaS company.
Our host, Garrett Mehrguth, is joined each week by a SaaS Marketing Leader to spin the Wheel of SaaS. During each episode they will work together to craft a working strategy for the random SaaS Company, giving insight into how winning strategies are made.

SaaS Marketing Makeover Directive

    • Business

SaaS Marketing Makeover is Directive's live series that provides the audience the unique opportunity to watch a live audit of a randomly chosen SaaS company.
Our host, Garrett Mehrguth, is joined each week by a SaaS Marketing Leader to spin the Wheel of SaaS. During each episode they will work together to craft a working strategy for the random SaaS Company, giving insight into how winning strategies are made.

    SaaS Marketing Makeover for Gusto with Camela Thompson, Director of Growth at CaliberMind

    SaaS Marketing Makeover for Gusto with Camela Thompson, Director of Growth at CaliberMind

    In this episode, our host, Garrett Mehrguth is joined by Camela Thompson, Director of Growth at CaliberMind. They have to work together to build a marketing strategy for a randomly chosen SaaS brand - giving insight into how winning strategies are made.

    • 29 min
    SaaS Marketing Makeover for Wrike with Ali Jawin of RepTrak

    SaaS Marketing Makeover for Wrike with Ali Jawin of RepTrak

    It's makeover time! The guest? Ali Jawin, VP of Global Marketing at RepTrak!
    Ali & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company. 
    It’s 30 minutes of live, unfiltered SaaS Marketing insights!

    • 34 min
    SaaS Marketing Makeover with Casted's VP of Marketing, Holly Pels

    SaaS Marketing Makeover with Casted's VP of Marketing, Holly Pels

    It's makeover time! This week’s guest? Holly Pels, VP of Marketing at Casted!

    Holly & Garrett will be spinning the Wheel of SaaS to pick a random SaaS company. Then they’ll have to think on their feet to craft an effective campaign strategy for the randomly selected company. 

    • 33 min
    SaaS Marketing Makeover for Twilio with Cassidy Shield of Narrative Science

    SaaS Marketing Makeover for Twilio with Cassidy Shield of Narrative Science

    This week, Cassidy Shield joins our host, Garrett Mehrguth, to spin the Wheel of SaaS. When it lands on Twilio, they have to think on their feet to craft an effective campaign strategy. It quickly turns out to be one of the most challenging SaaS Marketing Makeovers yet!

    • 36 min
    SaaS Marketing Makeover for Zendesk with Sara Pion, Sr. Marketing Manager at Voiceflow

    SaaS Marketing Makeover for Zendesk with Sara Pion, Sr. Marketing Manager at Voiceflow

    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.
    The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.
    Our guest... Sara Pion, Sr. Marketing Manager at Voiceflow

    • 36 min
    SaaS Marketing Makeover for Splunk, with Adam Goyette, VP of Marketing at Help Scout

    SaaS Marketing Makeover for Splunk, with Adam Goyette, VP of Marketing at Help Scout

    In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand - as quickly as possible.

    The company will be randomly selected by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere.

    Our guest... Adam Goyette, VP of Marketing at Help Scout

    • 37 min

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