Sales Chat Show

Sales Chat Show

Sales Chat Show is dedicated to helping sales people improve their knowledge and skills on selling

  1. 15 hr ago

    Why Sales and Marketing Alignment Is Still Broken

    Sales and marketing alignment has been talked about for years. So why is it still such a persistent problem? In this episode we discuss one of the recurring issues highlighted in the latest State of Sales Report: the ongoing challenge of aligning sales, marketing and lead generation activity. Despite the rise of the CRO, revenue teams and integrated commercial structures, many organisations still experience tension between sales and marketing. Sales teams complain about lead quality. Marketing teams feel salespeople do not follow up properly. And when the numbers are missed, the “blame thrower” often comes out. In this practical and entertaining conversation, Simon, Anthony and Steve explore why the problem continues, why alignment is not solved by structure alone, and what sales and marketing teams can do to work better together. The discussion covers: The danger of “blamestorming” instead of solving the real problem Why the rise of the CRO has not automatically fixed alignment The importance of sales sharing the real voice of the customer Why marketing teams need to spend more time with salespeople and customers How salespeople can build stronger internal relationships with marketing Why involving sales early creates more ownership of marketing campaigns and product launches Whether marketing should be rewarded or recognised for sales outcomes Why revenue generation is a team sport, not a solo activity If you are a sales leader, marketing leader, CRO, account manager, business development professional or revenue leader, this episode will give you practical ideas for improving sales and marketing collaboration. Because if sales and marketing want to generate better revenue results, they need to stop throwing each other under the bus and start working as one team.

    33 min
  2. 28 Jun

    Can AI Fix Your Sales Forecast — Or Just Make It Look Smarter

    In this episode the teams discuss what the latest “State of Sales Report” reveals about AI and forecast accuracy. The report shows that sales leaders are seeing only a relatively low positive impact from AI when it comes to improving forecast accuracy. That raises an important question for every sales leader: if AI is not yet delivering the forecasting improvements many hoped for, where is the real problem? Simon, Anthony and Steve explore why forecasting is so difficult, why AI cannot rescue poor-quality CRM and pipeline data, and why culture, behaviour and leadership still play a huge role in forecast accuracy. The conversation covers: Why the actual AI impact on forecast accuracy may be lower than expected Why “garbage in, garbage out” still applies in the age of AI How poor CRM discipline damages sales forecasting Why salespeople may hold opportunities in a “shadow CRM” The danger of “forcecasting” when pressure from above distorts the pipeline Why sales managers need to coach rather than punish around forecast accuracy How AI can help improve the quality of data going into the CRM Why forecast accuracy matters beyond sales, especially in manufacturing, stock management and cash flow Whether salespeople should be recognised or incentivised for accurate forecasting How better qualification, pipeline discipline and CRM updates can improve sales performance If you are a sales leader, sales manager, revenue leader, CRO, account manager or business development professional, this episode will help you think differently about forecasting, CRM, AI and sales performance.

    36 min
5
out of 5
7 Ratings

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Sales Chat Show is dedicated to helping sales people improve their knowledge and skills on selling