Sales Enablement for two of the fastest growth companies in the history of SaaS

In this latest episode of the PodLeaders series, host Simon Gregory sits down with Sales Enablement expert Giles Giddings to explore the pivotal role of enablement in scaling two of the fastest-growing SaaS companies in history—ServiceNow and Snowflake.Giles shares his first-hand experience of building and leading enablement initiatives that aligned go-to-market teams, accelerated sales performance, and helped set the foundation for sustained hypergrowth. From strategic frameworks to on-the-ground execution, this conversation unpacks what it really takes to support revenue teams in high-velocity environments.Whether you’re thinking about introducing Sales Enablement into your organization or curious about what it’s like behind the scenes at rocketship SaaS companies, this episode is packed with insights you won’t want to miss.