23 min

Sales Enablement Innovation | Bill Petersen, Litmus Sales Enablement Innovation

    • Marketing

How do you get the most value from your content?
For Litmus’ Head of Sales Enablement, Bill Peterson, it’s all about creating consistent, evergreen learning content that's kept fresh with regular product and competitor updates. He’s shifted to weekly, just-in-time learning paths that everyone can plan ahead for, which has improved completion rates and allows sales reps and leaders to make suggestions about what they’d like to be included in future sessions.
Learn more about this and Bill’s take on all things enablement (including his DJ sets at Litmus’ latest SKO event).

How do you get the most value from your content?
For Litmus’ Head of Sales Enablement, Bill Peterson, it’s all about creating consistent, evergreen learning content that's kept fresh with regular product and competitor updates. He’s shifted to weekly, just-in-time learning paths that everyone can plan ahead for, which has improved completion rates and allows sales reps and leaders to make suggestions about what they’d like to be included in future sessions.
Learn more about this and Bill’s take on all things enablement (including his DJ sets at Litmus’ latest SKO event).

23 min