94 episodes

Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

Scale Your Sales Podcast Janice B Gordon Key Account Sales Strategist

    • Business
    • 5.0 • 11 Ratings

Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.

I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.

    Wesleyne Greer – Why B2B Salespeople Need to Focus on their Customers, rather than Themselves

    Wesleyne Greer – Why B2B Salespeople Need to Focus on their Customers, rather than Themselves

    My guest on Scale Your Sales Podcast is Wesleyne Greer. She marries her love of sales, her passion for coaching at transformed sales for driving revenue through sales marketing and ongoing customer support. She understands that sales leaders require coaching to develop their leadership skills and outside-the-box strategies to ensure everyone on the team becomes a sales superstar. She focused on clients and more repeatable sales.  

    https://transformedsales.com
    https://www.linkedin.com/in/wesleynegreer

    • 23 min
    Zafer Karaca - Why Diversity in Sales Drives Understanding of Customers’ Pain Points

    Zafer Karaca - Why Diversity in Sales Drives Understanding of Customers’ Pain Points

    My next guest on Scale Your Sales Podcast is Zafer Karaca. He is VP of Cloud Red Hat synergy at IBM. He is leading key growth initiatives across the US with a primary focus to optimize IBM's go-to-market strategies, and to enable clients to accelerate their Cloud journey to drive business transformation with open Hybrid Cloud solutions and AI.

    24:30 For Long-term Growth Create an Ecosystem that is Open for Partnerships.  

    https://www.linkedin.com/in/karacazafer 
    https://twitter.com/zfrkar

    • 27 min
    Steven Benson - Why Companies Must Keep Salespeople Aligned with Customers Rather than Revenue

    Steven Benson - Why Companies Must Keep Salespeople Aligned with Customers Rather than Revenue

    Steven Benson became Google's enterprises' top sales global executive in 2009. He is the president of the sales hall of fame and host of outside sales and talk podcasts. He is the CEO and founder of Badger Maps, the No.1 App in the Appstore for outside salespeople to upgrade existing CRMs with mapping routing and scheduling.

    Companies Need to Change Messaging to Help Customers Do More with Less 

    https://www.Linkedin.com/in/stevenbenson/ 
    https://www.badgermapping.com/podcasts/ 2 month free

    • 25 min
    Melinda Emerson – Automation is Great but Companies Must Focus on Human Elements

    Melinda Emerson – Automation is Great but Companies Must Focus on Human Elements

    My next guest of Scale Your Sales Podcast is Melinda Emerson. She is known as Small Biz Lady. She helps fortune 500 companies target, and retain small business customers as the CEO of a quintessential group, she is America's number one small business expert. Welcome to Scale Your Sales Podcast Melinda Emerson 

    11:32 There’re Problems that Chat Bot can’t Fix, But Humans Can! 
    24:28 Why Melinda says, B2B Selling is Never Going to be an Impulse Buy. 
    https://www.linkedin.com/in/melindaemerso

    • 28 min
    Meridith Elliott Powell – Why Companies Need to Leverage the Uncertainty to Thrive

    Meridith Elliott Powell – Why Companies Need to Leverage the Uncertainty to Thrive

    My next guest on Scale Your Sales Podcast is  Meridith Elliott Powell. She named the top 15 business growth experts and the top 41 motivational sales speakers. She is passionate about helping her clients learn the strategies, they need to turn uncertainty into a competitive advantage.
    01:54 Why isn’t Uncertainty always a Negative? 
     
    https://meridithelliottpowell.com/product/thrive-turning-uncertainty-to-competitive-advantage 
    https://www.linkedin.com/in/meridithelliottpowell
    www.valuespeak

    • 29 min
    Geoff Burch – Why Customers Must be the Heart of Business

    Geoff Burch – Why Customers Must be the Heart of Business

    My next guest is Geoff Burch. He is a rip-roaring keynote speaker, author of six books, and TV presenter. He has been described by the press as the alternative business Guru and is one of the winners of the business communicator of the year award, also voted as one of the world's top 10 business motivational speakers. Welcome to Scale Your Sales Podcast Geoff Burch  

    22:54 Companies Should be Aware of their Own Business to Offer the Best Service for the Customers 
    Geoffburch.com  

     

    • 33 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Simon Hazeldine ,

A very valuable podcast for everyone in sales!

Janice B Gordon is a great host who extracts a lot of useful perspectives and insight from her guests.

ncesareo ,

Great material from an expert

These are fantastic podcasts and I enjoy listening to them as there is so much insight and knowledge being shared. Well done Janice !

Ranchperson ,

Passion for Sales

Janice has made sales her passion and this comes from her inquisitive mind looking for all the things that work and indeed those that don't so that others can help improve the world we live in by selling more stuff. Always makes for a good listen.

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