100 episodes

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs and Sales Leaders.

Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues.

In each episode, we delve into the personality and expertise and dig into our guests' strategies to scale their sales. Our experts discuss the challenges and success of scaling a sales organization, sharing their insights on customer expansion and lessons learnt.

Rate and review the weekly episodes of the Scale Your Sales podcast and share your insights in the comments.

Scale Your Sales Podcast Janice B Gordon Key Account Sales Strategist

    • Business
    • 5.0 • 18 Ratings

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs and Sales Leaders.

Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues.

In each episode, we delve into the personality and expertise and dig into our guests' strategies to scale their sales. Our experts discuss the challenges and success of scaling a sales organization, sharing their insights on customer expansion and lessons learnt.

Rate and review the weekly episodes of the Scale Your Sales podcast and share your insights in the comments.

    #209: Dr Jeremey Noad – The Curse of Shiny New BS Selling Professionally

    #209: Dr Jeremey Noad – The Curse of Shiny New BS Selling Professionally

    In this week’s Scale Your Sales podcast episode, my guest is Dr Jeremy Noad, the Global Director for Growth Productivity of Linde Group
    Dr Jeremy Noad is a multi-award-winning sales and marketing professional. Since 2010, he has been working with sales organisations in over 50 countries to grow revenue, increase profitability and improve personal productivity. He is co-author of the best-selling " Selling Professionally”. He advocates for improving sales professional status and supports individuals and organisations to improve their sales success.
    In this episode, Dr Noad shares his expertise on modernizing the sales process. He emphasizes the importance of understanding the evolving buyer's journey in the digital age and highlights how sales professionals need to adapt their mindset to effectively engage with buyers at various stages of their journey. With over two decades of experience working with sales organizations globally, he offers valuable insights on growing revenue, enhancing profitability, and boosting personal productivity in sales. If you're seeking to modernize your approach to selling and gain a deeper understanding of the changing dynamics in sales, this episode is a must-listen.


    Welcome to Scale Your Sales Podcast, Dr Jeremy Noad.
     
    Timestamps:
     
    05:25  – New technology can hinder salesperson productivity.


    10:05 – Digital journey must be customer-centric and meeting their needs.
     
    14:48 – Switching training to align with buyer expectations.


    18:01 – Setting standards in sales, writing a textbook, mentoring.
     
    22:19 – Benchmarking for improvement using digital tools.
     
    25:57 – Data-driven professionalism, diverse skills, clear career paths for market success.


    30:12 – Journey of resilience in Homer's Odyssey.
     
    https://www.linkedin.com/in/jeremynoad/
     
    Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
     
    Book Janice to speak virtually at your next event https://janicebgordon.com   
     
    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/   


    Twitter: https://twitter.com/JaniceBGordon   
     
    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   


    More on the blog https://scaleyoursales.co.uk/blog
     
    Instagram: https://www.instagram.com/janicebgordon   


    Facebook: https://www.facebook.com/ScaleYourSal...   

    • 34 min
    #208: Roei Samuel – Founder is Master and Servant in the Selling Game

    #208: Roei Samuel – Founder is Master and Servant in the Selling Game

    In this week’s Scale Your Sales Podcast episode, my guest is Roei Samuel, the founder and CEO of Connectd.


    Roei is a serial entrepreneur and investor. His platform, Connectd, has helped over 1,000 organisations and individuals find each other through a data-driven approach and cutting out the middlemen in the investment cycle.


    In this episode, Roei delves into his personal journey while exploring the tangible advantages of joining his ecosystem and community. We also talk about the concept of neurodiversity and its significance, as well as contemplate the future landscape of the workforce. Throughout this discussion, we explore strategies to entice Generation Z into the job market and devise ways to enhance both flexibility and productivity within it, all while recognizing that by accommodating different working styles and needs, such as flexible work schedules and quiet areas, businesses create an environment where all employees can thrive. This approach has notably contributed to an impressive 96% staff retention rate over the course of four years at Connectd.

    Welcome to Scale Your Sales Podcasts, Roei Samuel.
     
    Timestamps: 
     
    08:26 Market gap in advisors for early-stage founders.

    11:08 Championing Inclusivity: Embracing Neurodiversity in Education and Work.

    15:46 Diversity and inclusion, start early and be willing to make changes.

    21:58 The Impact of AI on recruitment and diversifying the workplace.

    24:09 Addressing the inequalities in education and funding opportunities for entrepreneurs.

    28:48 Transparency and unwavering commitment are the linchpins of our success.
    30:54 If founders are not able to sell it, it's not gonna sell.
     
    https://www.linkedin.com/in/roei-samuel/
     
    Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
     
    Book Janice to speak virtually at your next event https://janicebgordon.com   


    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/  
     
    Twitter: https://twitter.com/JaniceBGordon   


    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast  


    More on the blog https://scaleyoursales.co.uk/blog


    Instagram: https://www.instagram.com/janicebgordon  
     
    Facebook: https://www.facebook.com/ScaleYourSal...

    • 33 min
    #207: John Ashton – Sales greatness is in the Agency of Customers

    #207: John Ashton – Sales greatness is in the Agency of Customers

    In this week’s Scale Your Sales podcast episode, my guest is John Ashton, the Vice President of the EMEA Sales team for Braze.

    Braze is a comprehensive customer engagement platform that powers meaningful and relevant interactions between customers and brands. Prior to Braze, he was an Infantry Officer in the British Army and served on operations around the world. Outside of work he is an adventure enthusiast and is currently preparing to row across the Atlantic this December of 2023.

    In this episode, John talks about the shift in focus from pre-2022 business strategies centered on personalized and optimized cross-channel messaging to the current importance of streamlining tech infrastructure in enterprise organizations. He discussed the need for users to quickly onboard and upskill in this reduced tech environment, highlighting the significance of human resource optimization. He shares their focus on product expertise, effective utilization of technology, and the vital role they play in customer retention and growth. Additionally, we learn how Braze differentiates itself in the competitive market through customer advocacy and a positive post-signing experience.


    Welcome to Scale Your Sales Podcasts, John Ashton.
     
    Timestamps:
     
    03:56 – In today’s competitive market, high-frequency data analysis, personalized engagement, and flawless execution define Braze.
    08:28 – Success lies in quantifying and reducing wasted resources.
    12:54 – Talent is key, and so are intellectual curiosity and effective communication.
    16:55 – Feudal exercises with vague briefs foster curiosity.

    23:49 – His role in in account management, prioritizing advocacy and clear communication

    26:34 – Interdepartmental synergy fuels sales success, anchoring in value-driven projects.


    https://www.linkedin.com/in/jecashton/
     
    Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
     
    Book Janice to speak virtually at your next event https://janicebgordon.com   
    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/  
    Twitter: https://twitter.com/JaniceBGordon   
    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast  
    More on the blog https://scaleyoursales.co.uk/blog
    Instagram: https://www.instagram.com/janicebgordon  
    Facebook: https://www.facebook.com/ScaleYourSal...

    • 29 min
    #206: Tara Ryan – Manage Your Energy and Be Obsessive About How it Feels

    #206: Tara Ryan – Manage Your Energy and Be Obsessive About How it Feels

    In this week’s Scale Your Sales podcast episode, my guest is Tara Ryan, the founder of InfiniDEI.

    Tara's organization, InfiniDEI, is built on understanding energy. She is a sales leader, executive coach and activist. Through her work she helps others become more conscious of the energy they bring to the world so they can wake up to the potential that is possible inside of them.


    In this episode, Tara talks about making it about them, choose curiosity over judgment, and through every step of the selling process. She said, you've got to truly listen and shut off your own assumption. According to her, there are too many assumptions in the sales process and we must test and prove whether it's true and focus on what is versus “what if”. Through her work, she helps others become more conscious of the energy they bring to the world so that they can make up the potential that is possible inside of them.


    Welcome to Scale Your Sales Podcasts, Tara Ryan.
     
    Timestamps:
     
    04:27 – We owe leaders more than we are giving them.
    11:45 – We don't give men the space.
    15:10 – Vulnerability depends on the culture of your organization.
    19:40 – People in sales, for a long time, are filled with assumptions.
    22:25 – Connection and opportunity is going to not only benefit the culture, but life.
    25:20 – Human-centric conversations with customers are important.
     
    https://www.instagram.com/infinidei/?hl=en
    https://www.facebook.com/infinidei  
    https://www.linkedin.com/in/tara-ryan-cpc-bb147a20/
     
    Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
     
     
    Book Janice to speak virtually at your next event https://janicebgordon.com   
    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/  
    Twitter: https://twitter.com/JaniceBGordon   
    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast  
    More on the blog https://scaleyoursales.co.uk/blog
    Instagram: https://www.instagram.com/janicebgordon  
    Facebook: https://www.facebook.com/ScaleYourSal...
     

    • 30 min
    #205: Carole Mahoney – Embracing Collaborative Selling and a Buyer-First Mindset

    #205: Carole Mahoney – Embracing Collaborative Selling and a Buyer-First Mindset

    In this week’s Scale Your Sales podcast episode, my guest is Carole Mahoney, the author of Buyer First: Grow Your Business with Collaborative Selling.


    Carole is changing how the sales industry sees itself — and how buyers see it as well. She has been named as a top sales influencer by LinkedIn and Sales Hacker, and is also a sales coach for the Harvard Entrepreneurial MBA Program.

    In this episode, Carole discusses the concept of "buyer first" and how it can revolutionise the way we approach sales. Her recently launched her book, Buyer First: Grow Your Business with Collaborative Selling, is specifically tailored to business owners, founders, entrepreneurs, and salespeople who have tried various techniques but are not seeing the desired results. Drawing from a database of 2.3 million salespeople, Carol's book is grounded in extensive research and offers practical advice for success. She shares her insights on self-awareness, mindset shifts, and the importance of collaborative selling. Stay tuned as we delve into how her book can transform your sales approach and help you achieve unprecedented success.  


    Welcome to Scale Your Sales Podcasts, Carole Mahoney.
     

    Timestamps:
     
    03:33 — Selling yourself as a business owner is a whole different ballgame.
    08:51 — First step is self-awareness, next is personalised strategy.
    13:25 — Fear of rejection hinders progress. 
    16:00 — Accept, be curious, change, manage emotions, sell better.
    18:37 — Mindset is contagious. Prioritise and document buyer's process to adapt and succeed.
    20:53 — The IKEA effect and how it can impact your sales game.

    and more!
    https://carolemahoney.com/  
    https://www.unboundgrowth.com  
    https://www.instagram.com/carolemahoney/  
    https://twitter.com/icarolemahoney  
    https://www.facebook.com/carole.mahoney  
    https://www.linkedin.com/in/carolemah...  


    Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
     

    Book Janice to speak virtually at your next event https://janicebgordon.com    
     
    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/ 
    Twitter: https://twitter.com/JaniceBGordon    
     
    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast   
     
    More on the blog https://scaleyoursales.co.uk/blog  
     
    Instagram: https://www.instagram.com/janicebgordon   
     
    Facebook: https://www.facebook.com/ScaleYourSal... 

    • 28 min
    #204: Debbie Allen - Market Your Position to Increase Credibility and Sales

    #204: Debbie Allen - Market Your Position to Increase Credibility and Sales

    In this week’s Scale Your Sales podcast episode, my guest is Debbie Allen, the World’s #1 Authority on Expert Positioning.

    Debbie Allen is an internationally recognized business growth and market positioning expert. She has been a professional speaker and business mentor for over 25 years and presented before thousands of people in 28 countries. She is also the bestselling author of 10 books, including The Highly Paid Expert, Success Is Easy and Expert Positioning. She mentors clients from around the globe who want to position themselves for more influence and credibility to highly monetize from their expertise.

    In this episode, Debbie delves deep into the concept of breaking out of the flip-flop zone and instead, making quality decisions. Her book, "Success is Easy," is a true testament to how she's harnessed her life experiences to understand one thing: tackling success head-on is a breeze. She does not hold back on sharing incredible strategies that can turn your failures into fuel for growth and advancement. Tune in to revamp your perspective and get ready to stride towards success with confidence. Visit her website https://debbieallen.com and get a free gift at https://expertpositioningsuccess.com.   

    Welcome to Scale Your Sales podcasts, Debbie Allen.
     
    Timestamps:
    01:50 Selling should only be done if you truly believe in what you're offering.
    12:40 The foundation is your expert brand.
    16:00 Sales is when you see a problem and you have the right solution.
    18:20 You sell your enthusiasm for what you have.
    20:50 Anybody can go down at any time.
    22:08 Things change, and you got to be on top of your game.
     
    www.facebook.com/debbiealleninternational
    https://www.linkedin.com/in/debbieallenspeaker/
     
    Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.
     
     
    Book Janice to speak virtually at your next event https://janicebgordon.com    
     
    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/ 
     
    Twitter: https://twitter.com/JaniceBGordon  
     
    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast  
     
    More on the blog https://scaleyoursales.co.uk/blog 
     
    Instagram: https://www.instagram.com/janicebgordon 
     
    Facebook: https://www.facebook.com/ScaleYourSal...
     

    • 31 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

J o n. N. ,

Just brilliant sales insights!

I’m really enjoying this series. Great, real life guests with relevant experience, stories and anecdotes that many of us in sales can relate to and use!

A must listen for sales people and sales leaders alike!

seemsales ,

Great content and exchange of ideas

Janice is a great host and engages well with the speakers. She brings out the best in each speaker and delves into the latest trends as well as challenges faced in sales

LJCAW08 ,

Janice knows sales!

Wonderful to see a woman in sales at the top of her game sharing experiences and great techniques as well as asking questions about diversity in the industry she clearly loves.

Top Podcasts In Business

DOAC
Goalhanger Podcasts
BBC Radio 5 Live
BBC Radio 4
Adyen UK
BBC Radio 5 Live