Welcome to Scale Your Sales weekly Monday 12 midnight GMT podcast, dedicated to learning from amazing experts and influencers to help you on your journey to Scale Your Sales. A show created for B2B executives, sales leaders, key account managers and customer serving professionals, to engage with lively conversations on customer experiences, strategic revenue growth and modern sales know-how.
I am Janice B Gordon, the Customer Growth Expert. Sales is not a function of the business; sales are the primary outcome of the business and marketing is a part of this sales process rather than the other way around. What is critical to a productive business is how the customer experiences the sales process and what outcomes the customer requires from the sale. The more focused you are on the customer outcome the more productive your sales process. More on Scale Your Sales website.
Cherilynn Castleman - Collaboration Building Relationships and Finding Hidden Solutions with the Client.
Welcome Cherilynn Castleman has helped Fortune 500 clients as a global sales executive for 20+ years. She is Chief Learning Officer with Sistas In Sales, which empowers women of colour across the sales sector. She prides herself on changing mindsets as well as inspiring others into action. Author of What is in the C.A.R.D.S.?: 5 Post-Pandemic Sales Strategies.
01:31 Why you need to connect with people who are different from you.
Larry Levine - Why Authenticity is a Lifestyle and Is Not a Life Switch
My next guest of Scale Your Sales Podcast says, in a world of empty suits, he is leading a revolution of authenticity, integrity, and substance in the sales profession. He is the author of the Best Selling Book, Selling From the Heart and the Co-Host of the Selling From the Heart Podcast. Welcome to Scale Your Sales Podcast Larry Levine.
06:51 Why not many people can truly engage in a normal conversation that transitions to a sale conversation?
Lenwood Ross - Turn Your Social Media Activities into Sales Without Selling on Social Media
My next guest is an attorney and family game night aficionado; turned entrepreneur, founder, digital transformation expert, coach, and CEO. He trains sellers to accelerate pipeline with meaningful virtual conversations using social media. He focuses on helping professionals overcome the barriers to successful virtual selling. As well as helping enterprises with more than 50 sales and marketing professionals, manage global sales transformation at scale.
Lisa Magnuson - Complexity means doing things simply
My next guest has walked in the shoes of sales leaders. She was an award-winning sales manager and led the charge as a Sales VP for several Fortune 50 companies. Totalling over 35 years of experience, she has worked with large, medium and small corporate clients across a broad spectrum of industries.
06:36 Why value also means outcomes?
09:50 Are you thinking from the customer's point of view?
13:32 Why you must ask yourself - what is good for the customer?
Simon Hazeldine - Why you must redefine the sales profession in the post pandemic.
My next guest works internationally as a sales transformation consultant, conference speaker and seminar leader in the areas of sales and negotiation performance. He’s the bestselling author of five books, has worked in over thirty countries with a client list that includes some of the world’s largest and most successful companies. He is also the co-founder of the UK’s leading sales podcast “The Sales Chat Show”. Welcome to Scale Your Sales podcast, Simon Hazeldine.
Malcolm McDonald - If you don’t know the Basics of Marketing, Social Media is not going to Work!
My next guest was my Marketing Professor when I did my EMBA at Cranfield School of Management. Before becoming a Professor at six of the UK's top Business Schools, he was Marketing and Sales Director of Canada Dry, with a sales force of 150. He is the author of 46 books, one of which has sold half a million copies.
05:58 Why success in business requires new knowledge and skills.
30:38 Why you must ensure you focus on the right part of the market.
A very valuable podcast for everyone in sales!
Janice B Gordon is a great host who extracts a lot of useful perspectives and insight from her guests.
Great material from an expert
These are fantastic podcasts and I enjoy listening to them as there is so much insight and knowledge being shared. Well done Janice !
Passion for Sales
Janice has made sales her passion and this comes from her inquisitive mind looking for all the things that work and indeed those that don't so that others can help improve the world we live in by selling more stuff. Always makes for a good listen.