12 episodes

You got into business because you're good at what you do... and now you're stuck marketing a business!If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process.Hosted by Felter Unfiltered – the designer that non-designer's love!

Skilled and Fulfilled: Marketing Strategy for Service Providers, Coaches, Freelancers | Online Business Growth | Work-Life Ba Felter Unfiltered

    • Business
    • 5.0 • 1 Rating

You got into business because you're good at what you do... and now you're stuck marketing a business!If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process.Hosted by Felter Unfiltered – the designer that non-designer's love!

    The biggest mistakes you’re making with your online presence that are costing you clients

    The biggest mistakes you’re making with your online presence that are costing you clients

    If you're running your business mainly online, your presence has to speak for you. That means potential clients are taking quick glances at your Instagram, website, and content before they can truly see your value and expertise. If you're making any of these 5 common mistakes, you might be losing out the critical first impression.
    Listen to this episode to find out:
    How to fix the top mistakes you might be making with your online presenceWhy letting people vote on your branding can keep you from converting your ideal buyersStrategies to showcase your personality and expertise online, so potential clients know you're the perfect solution to their problemThe purpose of each page on your website so it converts more browsers to buyersMentioned in this episode:
    ✅ Custom Branding - done-for-you branding and designed assets to attract and convert your ideal person with ease✅ Custom Website - done-for-you website that converts browsers to buyers🆓 Branding Crash Course: 3 simple steps to create profitable branding - get started on your profitable branding in less than 10 minutes🆓 Masterclass: 5 things your homepage needs to book more clients - learn the insider secrets that will have your homepage humming with clients in no time ---------------------------------------------🎉 Now Booking: Custom Websites + Custom Branding 🎉Ready for your business to be the no-brainer choice?
    More InfoBook a Discovery CallApply for a Free Online Presence Audit---------------------------------------------

    🎙️ Skilled and Fulfilled episodes
    💻 Felter Unfiltered website
    📸 Felter Unfiltered on Instagram

    • 21 min
    How to sell your services to the 5 different types of decision makers

    How to sell your services to the 5 different types of decision makers

    Are you selling to ALL types of decision makers? If you've never thought about how to appeal to each of the 5 different types of decision makers, you might be leaving money on the table. Five service providers share how they make purchasing decisions, consume content, and shop offers for their business in this episode.
    Listen to this episode to find out: 
    what the decision-making process is like for all 5 typeshow each decision maker consumes a sales pagethe email and social media consumption habits of each typemy best recommendations for your business to appeal to all types of decision makersMentioned in this episode:
    🏫 Change the Way You Persuade - Harvard Business Review study from 2002Guests in this episode:
    ⌚ Anna Dearmon Kornick - time management coach🎙️ Stephanie Judice - podcast agency owner✍️ Olivia Fox - resume writer and founder of Resume Fox📸 Taylor Oliver - commercial & lifestyle photographer and content creator for restaurants and brands ---------------------------------------------🎉 Now Booking: Custom Websites + Custom Branding 🎉Ready for your business to be the no-brainer choice?
    More InfoBook a Discovery CallApply for a Free Online Presence Audit---------------------------------------------

    🎙️ Skilled and Fulfilled episodes
    💻 Felter Unfiltered website
    📸 Felter Unfiltered on Instagram

    • 48 min
    5 things I’ve done when no money is coming in to my business

    5 things I’ve done when no money is coming in to my business

    Is no money is coming in to your business? Do you need a game plan for when you're in a dry spell of no bookings or sales?
    Listen to this episode to find out:
    how to use targeted marketing to sell something to a segment of your audiencewhy market research is essential to selling – and how you might be doing it wrongdifferent ways to cut expenses in your business and life you might not have considered Mentioned in this episode:
    💻 Picture Perfect Brand Presence - attract the right business with on-brand images, whether you take photos yourself or hire a pro💻 DIY to Deluxe: Branding Course - create branding that sells, no design experience required💻 Well-Oiled Offer Suite - create a suite of offers that your ideal clients can't wait to book (plus, learn how to conduct market research the right way) ---------------------------------------------🎉 Now Booking: Custom Websites + Custom Branding 🎉Ready for your business to be the no-brainer choice?
    More InfoBook a Discovery CallApply for a Free Online Presence Audit---------------------------------------------

    🎙️ Skilled and Fulfilled episodes
    💻 Felter Unfiltered website
    📸 Felter Unfiltered on Instagram

    • 21 min
    Red flags from potential clients to be aware of or avoid

    Red flags from potential clients to be aware of or avoid

    Are you sick of taking clients who make your life more difficult? You need to watch out for red flags from potential clients, so you can decide on the front end how to handle working together (or not work together at all!).
    Listen to this episode to find out:
    signs that a client might be difficult to work with or might not be a good personality fitthe worst red flags potential clients can give that you should run, not walk, away fromhow to tell a client you no longer want to work with them Mentioned in this episode:
    ✅ Brand Refresh - done-for-you branding that attracts and converts your ideal person with ease✅ Custom Website - done-for-you website designed specifically for your business to convert browsers to buyers💵 Get 20% off Dubsado - sign contracts, collect payments, send custom forms, and more all in one place ---------------------------------------------🎉 Now Booking: Custom Websites + Custom Branding 🎉Ready for your business to be the no-brainer choice?
    More InfoBook a Discovery CallApply for a Free Online Presence Audit---------------------------------------------

    🎙️ Skilled and Fulfilled episodes
    💻 Felter Unfiltered website
    📸 Felter Unfiltered on Instagram

    • 27 min
    Red flags you're giving to potential clients and referral sources – that are preventing them from booking or referring

    Red flags you're giving to potential clients and referral sources – that are preventing them from booking or referring

    Are you tired of getting ghosted by referrals, with no clear reason why they didn't book? Are your inquiries suddenly drying up? You might be giving potential clients red flags without realizing it. 
    Listen to this episode to find out:
    Red flags you're giving at every phase of the client life cycle – from discovery to booking – and how to fix themHow your online presence might be turning clients offMy best advice to set yourself up for success during sales or discovery calls and the post-inquiry processMentioned in this episode:
    💻 Well-Oiled Website - create a website that books clients like a well-oiled sales machine💻 Well-Oiled Offer Suite - create a packages that your ideal clients can't wait to book💵 Get 20% off Dubsado - sign contracts, collect payments, send custom forms, and more all in one place ---------------------------------------------🎉 Now Booking: Custom Websites + Custom Branding 🎉Ready for your business to be the no-brainer choice?
    More InfoBook a Discovery CallApply for a Free Online Presence Audit---------------------------------------------

    🎙️ Skilled and Fulfilled episodes
    💻 Felter Unfiltered website
    📸 Felter Unfiltered on Instagram

    • 28 min
    How to confidently price your offers (and raise them!) with Kimberly Tara, owner of the Tara CPA Firm

    How to confidently price your offers (and raise them!) with Kimberly Tara, owner of the Tara CPA Firm

    Do you struggle to set and stick to your prices? Do you want to feel confident sharing and posting your prices? Kimberly Tara, owner of The Tara CPA Firm, joins me to give tips and strategies that will help you price your offers with confidence.
    Listen to this episode to find out: 
    how we set and raise prices for new offers (and if we've ever lowered them)our mindset on pricing as business owners, plus some pricing failsthe nuances of project based vs. on-going or retainer pricinghow to make sure you never get hung out to dry with unpaid invoiceswhat to do if you're struggling to stick with pricesMentioned in this episode:
    💵 The Tara CPA Firm - connect with Kimberly Tara, tax strategist and CPA helping CEO moms keep more of their money 📱 Follow Kimberly on Instagram🆓 12 Tax Deductions You're Missing That Are Costing You Money💻 Well-Oiled Offer Suite - create a suite of offers that people actually want to book🎧 Episode 5 of Skilled and Fulfilled - the worst business advice I’ve heard or been given (and my favorite advice instead) ---------------------------------------------🎉 Now Booking: Custom Websites + Custom Branding 🎉Ready for your business to be the no-brainer choice?
    More InfoBook a Discovery CallApply for a Free Online Presence Audit---------------------------------------------

    🎙️ Skilled and Fulfilled episodes
    💻 Felter Unfiltered website
    📸 Felter Unfiltered on Instagram

    • 45 min

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