82 episodes
Social Media Manager Confidential Shanté Gorman, Mentor for Social Media Managers
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- Business
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5.0 • 2 Ratings
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The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that's me) and my guests will share strategies & content tips, what we do and don't love about working in the industry, and give transparent advice about running a social media management business. We're dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You'll learn, you'll laugh, and you'll leave each episode inspired.
I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own. You can follow me on Instagram, TikTok, and YouTube at @sugarpunchmarketing, and join the free private community of Punchies, head to community.sugarpunchmarketing.com.
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Q&A with Shanté Part 2: Getting Fired, Burnout/Anxiety, Terrified of Talking to Clients, & More! [Season 1 Finale]
Is there a magic formula to dodge burnout? Can you master your anxiety and shake off the fear of getting fired? And why on earth are we calling this the Season 1 Finale? Well, buckle up, because I'm back to answer even more of your pressing questions, picking up right where our last Q&A left off!
This episode is bursting at the seams with juicy details—from wrestling burnout and taming anxiety to steering through those oh-so-tricky client chats. I’m also thrilled to spill the beans on some super exciting plans and share why I’m taking a tiny detour to focus on some other areas of my business.
So, dive into the Grand Finale of Season 1 with me—let’s make it a blast and give you a sneak peek at what’s coming next!
💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community80
🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi80
🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients80
🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop80
🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
♥️ Let’s be Instagram friends: @sugarpunchmarketing
Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode80
PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! -
Q&A with Shanté Part 1: Fear of Failure, Ick Alert(?), Client Workloads, & More
How many clients can one social media manager realistically handle? Can you truly overcome the fear of failure? These are just a few of the pressing questions you asked during my recent 'Ask Me Anything' on Instagram. Today, we’re diving back into a fan-favorite format with another Q&A session where I answer the questions you're most curious about.
Join me as we explore whether it's possible to conquer the fear of failure and discuss whether it's truly ‘ick’ to use your personal account for business promotions. I'll be tackling these topics and more, so let’s dive in!
💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community79
🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi79
🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients79
🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop79
🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
♥️ Let’s be Instagram friends: @sugarpunchmarketing
Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode79
PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! -
Kelsey McCormick on: Creating & Selling Your Own Course As a Social Media Manager
Are you a burnt-out social media manager looking to scale without taking on more clients or growing a team? If you've ever thought about creating your own course, this episode is a must-listen! Our guest today, Kelsey McCormick, shares all the golden nuggets about creating and selling your own course.
Kelsey is a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. She knows what it takes to grow a brand from the ground up. We dive into creating a course as a social media manager, what you'll need to do beforehand, how to create the course itself, and how to run a beta program for it. We’ll also cover launching the course and all of your questions about creating a course, how you're going to sell it, and even pricing!
So, are you ready to explore if course creation is the next step for you? Dive in to find out!
💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community78
🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi78
🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients78
🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop78
🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
♥️ Let’s be Instagram friends: @sugarpunchmarketing
Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode78
PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! -
Kaili Meyer on: The 4 Pages Your Website NEEDS As A Social Media Manager
Do you really need a website as a social media manager? Today's guest, Kaili Meyer, founder of Reveal Studio Co., is here to convince you that the answer is a resounding yes—and she'll also guide you through the four essential pages your site must have. Together, we'll explore how to launch a standout website for social media management, what essential elements it should feature, and how to optimize it for sales and client conversions.
Kaili combines her background in journalism—storytelling, research, and making meaningful connections—with proven consumer and sales psychology strategies to create copy that connects, compels, and converts.
Whether you're setting up your very first website or looking to revamp an existing one, this episode is packed with insights that will help boost your online presence. Join us to learn how a well-crafted website can transform your business.
💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community77
🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi77
🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients77
🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop77
🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
♥️ Let’s be Instagram friends: @sugarpunchmarketing
Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode77
PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! -
Growing Instagram Accounts with Paid Ads | Visibility Strategy Series
Welcome to the Visibility Strategy Series!
Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram without depending solely on the algorithm? Consider diving into the world of paid ads, whether for yourself or your clients.
In this episode, we are diving into Part 5 of this Series and it is especially exciting as we explore how to ethically and effectively run paid ad campaigns to boost your client's Instagram presence. You’ll learn how to set up and manage these campaigns using the Meta Business Suite rather than directly through the Instagram app. I’ll also cover everything from choosing the right content and budgeting to optimizing your client’s Instagram profile for conversion.
Rest assured, everything we discuss is above board—no scammy tactics here, just strategies that are both legitimate and safe. Ready to fast-track your Instagram growth? Let's dive into this episode!
💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community76
🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi76
🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients76
🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop76
🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
♥️ Let’s be Instagram friends: @sugarpunchmarketing
Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode-76
PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you! -
Katelyn Rhoades on: OMG is Instagram finally fixing REACH?!
There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm news. So I’m sitting down with the Social Marketing Queen on Instagram and CEO of Enfluence Marketing Studio, Katelyn Rhoades to discuss this hot topic and how Instagram is shifting its focus to reward original content creators to level the playing field for all users.
We’re also diving into all the controversy surrounding remixes, the ethical aspects of remixing content, changes in how content will be ranked, strategies to adapt to this change and so much more! We have a lot to say so let’s get started.
💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community75
🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi75
🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients75
🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop75
🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
♥️ Let’s be Instagram friends: @sugarpunchmarketing
Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode75
PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!
Customer Reviews
Our pocket cheerleader is providing even MORE value!
Shante already provides so much support and value online that when I heard she had a podcast I headed straight over to sign up, follow along and get listening. I love hearing her story and what she has learned along the way while building her business. She's your pocket cheerleader who helps you with an empowering and positive mindset and ..it's just good to know that us freelancers sitting here alone ... aren't alone!
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