SocialMinds - A Social Media Marketing Podcast SocialChain

On this week’s Social in Six, we’re sharing the latest on TikTok’s answer to virtual influencers: Digital Avatars, and an expansion of its Out of Phone ad placement. We discuss Instagram’s exciting addition to Reels regarding audio and an update to its Collab Posts, plus X’s decision to introduce downvotes and Pinterest’s new AI image editing tool.
Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.

If you saw Jeremy Allen White’s Calvin Klein ad, count yourself lucky. It was shared without ALT text, so blind and partially sighted people couldn’t join the fun. That was until RNIB schooled us all. Behind every sassy, creative, and inventive post from the Royal National Institute of Blind People is an important message: People with sight loss exist. Social media content manager and previous copywriter for Specsavers’ agency, Helen Dutson, and RNIB’s social media officer Holly Tuke, who’s registered blind are on a mission to show social media that accessible content is achievable, necessary, and rich ground for creativity. In this episode we got a lesson in what scrolling through social is like for someone with sight loss, how to make truly accessible content, who’s doing it well, and how platforms can improve their features.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.

This week on Social in Six, we’re joined by SocialChain senior strategist Gareth to break down the top stories circulating in social right now. On the agenda are two updates from Instagram – the first being a test for text overlays and different image ratios in Carousels, and the second being unskippable in-feed video ads. We also discuss TikTok replacing its Creator Centre with new TikTok Studio, X launching new analytics (with a catch), and LinkedIn implementing yet another AI ad tool. Finally we unpack findings from a new Pinterest report, which offers some key insights into getting attention on the platform.

Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.

Oatly’s punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly’s provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we’re joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why Oatly still won’t write TOV guidelines (I know, I know) and how they’re approaching social reactive and creator partnerships after watching the rest of us do it first. 
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a campaign that dominated the FYP page in 2023: SharkNinja’s fan-first approach promoting the Ninja Creami on TikTok. And discover how you too can build campaigns that outlast you. Hear from SharkNinja director of social media & influencers, and SocialChain’s head of influencer Amelia Wollaston, and senior strategist Gareth Harrison.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

Measuring social’s effectiveness can be a minefield. We all want to create more effective outcomes for our brands through social, but social media’s KPIs often seem disconnected to marketing effectiveness principles. That’s what we aim to clarify through this panel discussion – with Ric Hayes, SocialChain group strategy director; Hannah Kimuyu, Brave Bison MD of performance; and Angie French, founder of ALF Consulting. In this, they simplify what it means to know how hard your ads are working – and show you exactly where to start.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.