243 episodes

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

SocialMinds - A Social Media Marketing Podcast SocialChain

    • Business
    • 4.9 • 149 Ratings

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

    SOCIAL IN SIX [080]

    SOCIAL IN SIX [080]

    This week on Social in Six, we’re talking all about Instagram’s latest peek at TikTok’s homework, Meta’s new tool to tackle video ad conversion, and how X plans to win back advertisers and creators. We also discuss the ongoing drama between Universal Music Group and TikTok and its impact on artists and TikTok’s culture, TikTok’s new shortcut set to dominate search for Gen Z, and LinkedIn’s latest feature to turn your web visitors into paying customers.
    This episode is proudly sponsored by Riverside.fm. Click here to try it for yourself, and use the code socialminds to get 15% off any available plan.
    Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com
    https://creators.riverside.fm/SocialMindsPodcast 

    • 18 min
    Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye

    Booking.com: How to Differentiate Your Brand in a World of Choice | Laura Kaye

    Booking.com is the first port of call for many a traveller when they’ve got a trip to plan. But it isn’t the only online travel agency out there. So how is it staying ahead of the game? On today’s episode, its global social media director Laura Kaye reveals how Booking.com remains top-of-mind for holidaymakers through unique social creative. Find out how the brand deals with complaints in the comments, the most effective strategies for leveraging influencers, and the key to balancing high-performing ‘travel porn’ with ownable, distinctive content.
    Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

    • 33 min
    SOCIAL IN SIX [079]

    SOCIAL IN SIX [079]

    Social in Six is back for the new year, and already there’s lots to talk about. This time we’re sharing TikTok’s new AI chatbot that’ll give you content ideas, why it’s important for Threads to have a write API, and the first stage of Google’s cookiepocalypse set into motion. We also talk about TikTok’s commerce spend push in the West, Instagram Reels outperforming TikToks for views, and what qualities made the most popular YouTube ads last year. Got a question or suggestion for the Social Minds podcast?
    Get in touch at socialminds@socialchain.com.

    • 15 min
    Pinterest Predicts: Spotlight on Trends for 2024 | Louise Richardson

    Pinterest Predicts: Spotlight on Trends for 2024 | Louise Richardson

    The crystal ball is out once more as we’re joined by Pinterest’s director of marketing for Europe, Louise Richardson, who comes to our studio armed with this year’s Pinterest Predicts report. This year, look out for trends like tropic like its hot, where we’ll see everything from food to décor go tropical, to making a racket, where badminton’s popularity is breaking out of China and seeping into things like shoes and accessories!
    Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

    • 49 min
    Our Top 5 Nuggets of Wisdom From SocialMinds’ 2023 Season

    Our Top 5 Nuggets of Wisdom From SocialMinds’ 2023 Season

    As 2023 draws to a close, Eve takes a look back (or should we say listen back) to some of our favourite moments from this year’s SocialMinds interviews. It’s impossible to pick favourites from every expert we’ve chatted to over the last 12 months, but these five were chosen because of how they reflect another year in social media marketing for all of us – from the mood around generative AI to the rise of creator rhetoric. Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com. Links to each interview featured in today’s episode:
    Mob - Jake Gauntlett
    Doing Things Media – Scott Dunn
    Rory Sutherland – Ogilvy
    Hootsuite – Billy Jones
    Formula 1 – Sam Baker

    • 22 min
    Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett

    Mob: How to Stand Out in the Busiest Social Spaces | Jake Gauntlett

    Mob Kitchen – famous for its accessible cookbooks and Instagram recipe videos – remains one of the most popular food pages on social. Considering how many food creators and how much recipe content currently sits online, that says a lot. So how does Mob differentiate itself from all the rest? In this episode we’re joined by Jake Gauntlett, Mob’s head of content, to learn: the tips and tricks behind a believable creator-led approach, what cultivating a community *actually* looks like (not just saying the word) and how Mob has managed to migrate its budgeting fanbase to new subscription service, Mob+, as the publisher looks for alternative revenue streams to traditional brand deals.
    Got a question or a suggestion for the SocialMinds podcast? Get in touch at social.minds@socialchain.com.

    • 49 min

Customer Reviews

4.9 out of 5
149 Ratings

149 Ratings

Lyds_marketing ,

Great podcast for all marketers

Helps me feel in the know on the fast paced and ever changing world of social!

HannahLea123 ,

Informative yet entertaining!

Absolutely love this podcast. Only recently discovered it but I have been binge listening ever since! Great balance of informative but entertaining content and love the mix of in-depth interviews with the social in six episodes. Can’t wait to hear more.

Hannah McConnell

sonika phakey ,

Must listen social podcast!

The best podcast for quality social media insights and news - always leaves me feeling inspired! Would recommend to anyone in digital marketing 👍🏽

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