256 episodes

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

SocialMinds - A Social Media Marketing Podcast SocialChain

    • Business
    • 4.9 • 149 Ratings

SocialMinds sets out to make social media second nature for any marketer. Be a fly on the wall as our host, Eve, goes behind the scenes of the best global brands in the game, and extracts actionable insight from their experts, for you. Including bi-weekly interviews with guests like Ryanair, Formula 1, Innocent Drinks, as well as fluff-free bulletins on important platform updates, this top-rated podcast is designed to provide unfiltered access to the most coveted names in the industry, wherever they are in the world.

    SOCIAL IN SIX [084]

    SOCIAL IN SIX [084]

    This week on Social in Six, we’re joined by SocialChain senior strategist Gareth to break down the top stories circulating in social right now. On the agenda are two updates from Instagram – the first being a test for text overlays and different image ratios in Carousels, and the second being unskippable in-feed video ads. We also discuss TikTok replacing its Creator Centre with new TikTok Studio, X launching new analytics (with a catch), and LinkedIn implementing yet another AI ad tool. Finally we unpack findings from a new Pinterest report, which offers some key insights into getting attention on the platform.

    Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.

    • 15 min
    Oatly: How to Keep Your Creative Edge as the Brand Matures | Sarah Sutton, Global Media Director – Oatly

    Oatly: How to Keep Your Creative Edge as the Brand Matures | Sarah Sutton, Global Media Director – Oatly

    Oatly’s punk reputation needs no introduction, but its new media plan does. The brand is scaling up and growing up. So how can Oatly’s provocative ads and content stay that way, while it steps into this next, more mature, phase? In this episode we’re joined by its Global Media Director, Sarah Sutton, to reveal when brands are over-strategising, why Oatly still won’t write TOV guidelines (I know, I know) and how they’re approaching social reactive and creator partnerships after watching the rest of us do it first. 
    Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

    • 34 min
    Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024

    Deconstructing a Captivating Campaign: SharkNinja & SocialChain | SocialMinds LIVE 2024

    A good social strategy should be a lot of things. But the best ones are built around, and for, the fans. Go behind the curtain of a campaign that dominated the FYP page in 2023: SharkNinja’s fan-first approach promoting the Ninja Creami on TikTok. And discover how you too can build campaigns that outlast you. Hear from SharkNinja director of social media & influencers, and SocialChain’s head of influencer Amelia Wollaston, and senior strategist Gareth Harrison.
    Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

    • 31 min
    Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024

    Building Robust Measurement: Angie French, SocialChain & Brave Bison | SocialMinds LIVE 2024

    Measuring social’s effectiveness can be a minefield. We all want to create more effective outcomes for our brands through social, but social media’s KPIs often seem disconnected to marketing effectiveness principles. That’s what we aim to clarify through this panel discussion – with Ric Hayes, SocialChain group strategy director; Hannah Kimuyu, Brave Bison MD of performance; and Angie French, founder of ALF Consulting. In this, they simplify what it means to know how hard your ads are working – and show you exactly where to start.
    Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

    • 36 min
    SOCIAL IN SIX [083]

    SOCIAL IN SIX [083]

    In this instalment of Social in Six, we’re joined by SocialChain strategist Kieran Hughes to break down the latest social updates. This time that includes collaboration posts from TikTok, an algorithm change from Instagram, and several new premium ad types from TikTok. We also talk about Meta and TikTok’s new crackdown on AI generated content, Instagram’s plan to grow Threads’ userbase further, and what Adam Mosseri had to say on Reels best practice.
    Got a question or suggestion for the Social Minds podcast? Get in touch at socialminds@socialchain.com.

    • 14 min
    Building Engaging Campaigns: With Meta, LinkedIn & Pinterest | SocialMinds LIVE 2024

    Building Engaging Campaigns: With Meta, LinkedIn & Pinterest | SocialMinds LIVE 2024

    What should we, as brands, be doing to make our campaigns more engaging and, ultimately, more effective? There’s no one better to ask than those who write the rules of engagement – the platforms themselves.
    At SocialMinds LIVE 2024 we put three of the major social players around the same table to find out – algorithm be damned - what formats, campaigns and ad solutions really drive engagement on their respective channels. Hear from Tobi Demuren, head of advocacy marketing at LinkedIn; Matthew Siberry, head of home at Pinterest UK; and Molly Rajanathan; agency solutions at Meta.
    Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.

    • 46 min

Customer Reviews

4.9 out of 5
149 Ratings

149 Ratings

Lyds_marketing ,

Great podcast for all marketers

Helps me feel in the know on the fast paced and ever changing world of social!

HannahLea123 ,

Informative yet entertaining!

Absolutely love this podcast. Only recently discovered it but I have been binge listening ever since! Great balance of informative but entertaining content and love the mix of in-depth interviews with the social in six episodes. Can’t wait to hear more.

Hannah McConnell

sonika phakey ,

Must listen social podcast!

The best podcast for quality social media insights and news - always leaves me feeling inspired! Would recommend to anyone in digital marketing 👍🏽

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