Sports Pundit Podcast with Andy Marston Andy Marston

Today’s episode I’m joined by Formula E’s Jeff Dodds. 

In his role as CEO, Jeff is spearheading the evolution of the pioneering electric motorsport world championship, best-known for it’s promotion of sustainability within elite sports—a mission that's more vital than ever.

Before taking the helm, Jeff honed his leadership prowess within the dynamic landscape of Virgin businesses. From his most recent tenure as Chief Operating Officer at Virgin Media O2, to his multifaceted roles at Virgin Media prior to that, which included spells as COO, Managing Director and Chief Marketing Officer.

Having also held executive roles outside of Telecoms, at the likes of Callaway Golf and Honda UK, Jeff has a wealth of insights to bring to the table for the still-young racing series as it moves into it’s next phase of growth, something that we discuss heavily.

So, without further ado, please enjoy my conversation with Jeff Dodds.

Time Stamps

2:00 - Applying Lessons from Telcos

4:00 - Working for a Virgin Business

7:00 - What Differentiates the Formula E Product?

10:00 - Balancing Purpose and Product

15:00 - Retaining Competitive Balance

21:00 - Hosting an E-Prix on the Streets of Tokyo

27:00 - The Benefits to Being Young

29:00 - Can Men and Women Compete in the Same Racing Series?

36:00 - Going Behind a Paywall in the UK

45:00 - Looking to the Future

Additional Links

Connect with Jeff on LinkedIn - ⁠⁠here⁠

Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠ 

Today’s episode, I’m joined by Henrik Teisbæk, co-founder and CEO of Veo Technologies. 

Veo was founded in Copenhagen in 2015  with a vision to democratise video broadcasting and analytics which at the time was reserved mostly for professional teams. 

The company creates smart, AI-powered cameras that let anyone record their match without a camera operator. The automatic recording and video-editing then enables coaches and players to watch and share their sport. 

While predominantly focused on football, I recently partnered with Veo when I launched the Sports Pundit rugby predictor game for both the men’s and women’s Six Nations. From that initial conversation about a partnership also grew a curiosity to learn more about their product, as well as how it was being utilised - particularly at the grassroots level - something rarely discussed within sports industry content.

Time Stamps

2:00 - Founding Veo 

4:00 - Transitioning from Software to Hardware 

10:00 - The Commercial Benefits of Video

13:00 - Targeting the Grassroots

19:00 - Expanding into New Sports and Markets 

24:00 - The Opportunity in Women’s Sport

27:00 - Launching the People’s Puskas Award

30:00 - Creating New Jobs

34:00 - Looking to the Future

Additional Links

Great goals can come from everywhere: Veo unveils People's Puskas 2023

AI camera startup Veo targets further expansion after US$80m funding round

Mastering Moments: Unveiling the new Veo Cam 3

‘We’re creating a video network for all of soccer’: Veo’s goal to take AI tech to the masses

Connect with Henrik on LinkedIn - ⁠here

Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here 

Today’s episode, I’m joined by Josh Helmrich - Senior Director, Media Strategy, Business Development and Next Gen Stats (NGS) at the NFL. 

NFL Next Gen Stats provides clubs with data to analyse trends and player performance, while enhancing the fans’ experience in-stadium, online and during game telecasts.

Having worked at the NFL for almost 15 years across various roles, Josh has seen first hand the increasing prevalence of data both within the league and across the wider sporting ecosystem. 

Taking time out of his schedule at the recent SportInnovation Summit in Dusseldorf, I sat down with Josh to discuss the impact of the Next Gen Stats program so far, and what he’s aspirations are for it in the months and years ahead.

Time Stamps

2:00 - Getting into the NFL 

4:00 - What is NFL Next Gen Stats? 

7:00 - Identifying Puka Nacua, the offensive Rookie of the Year

11:00 - Working with External Vendors 

14:00 - Bringing in Technology from Outside Sports

17:00 - Considering the Competitive Balance 

21:00 - Applying data to the Betting Industry 

25:00 - The Evolution of Data Collection 

28:00 - Customising the Viewer's Experience 

31:00 - Future Ambitions 

Additional Links

Rams Share Behind-the-Scenes Video of Decision to Draft Puka Nacua

NFL and Genius Sports provide new fan insights during games

Here's How The NFL's Next Gen Stats Technology Actually Works (And How It's Changed The Game)

ESPN's Toy Story Funday Football: The tech behind Falcons-Jaguars fully animated alt-cast

7 AI-powered features you’ll find on Prime Video's ‘Thursday Night Football‘ this season

Connect with Josh on LinkedIn - ⁠here

Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here 

Today’s episode, I’m joined by Peer Naubert, CMO and Managing Director of Bundesliga International.

Growing up in Germany, Peer has gained experience working in South Korea, China, and the Netherlands. His current role involves working closely with clubs to further develop a joint international approach, providing them with global marketing and commercial opportunities and offering financial support for their global activities. 

Managing a team of 44 employees across Frankfurt, Singapore, New York, and Beijing, Peer is focused on developing and executing local marketing strategies that drive fandom. To date, this has resulted in the Bundesliga becoming the fastest growing, among Europe's top football leagues, in terms of awareness, interest, and media consumption globally. 

Taking time out of his schedule at the recent SportInnovation Summit in Dusseldorf, I sat down with Peer to discuss what he has done, and what he’s aspiring to do in the months and years ahead. 

Time Stamps

2:30 - A Recap of SportInnovation Summit

6:00 - Peer’s Journey to the Bundesliga

9:00 - Lessons from Living in Korea

12:00 - The Arrival of England Captain, Harry Kane 

16:30 - The Launch of Fortuna for All 

23:00 - Appealing to the US Soccer Fan

26:00 - Remaining Affordable

33:00 - Building Up a Database of International Fans

35:00 - The NFL and Playing Internationally

38:00 - Overcoming the Language Problem 

Additional Links

Sports Innovation 2024: Wonderment and warnings in equal measure as AI dominates Düsseldorf event

Fortuna Favours the Brave

Connect with Peer on LinkedIn - ⁠here

Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here 

Today’s episode, I’m joined by Mike Armstrong.

Mike is the Chief Marketing and Communications Officer at Juventus. 

Moving from Toronto to Torino, Mike joined the club in September 2021, with a remit to innovate and to grow the club's global supporter base.

As the only English-speaking native within the organisation, this has required some cultural readjustment. As has moving into life working within a sports rights holder environment, having previously spent his time working in Consumer Packaged Goods (CPG) with both Kraft Foods and AB InBev, as well as in media at CBC, Google, and esports upstart Overactive Media.

The result is a unique perspective, and an approach that is unlike any other from across the top football clubs in Europe.

Time Stamps

2:00 - Ronaldo’s Exit

6:00 - Working Closely with Fans (Rather than Customers)

9:00 - Addressing the Economic Headwinds Facing European Football 

11:00 - Lessons from Working in Consumer Packaged Goods 

14:00 - Merging of Chief Marketing and Chief Communications Roles 

18:00 - Embracing Generative AI Tools 

21:00 - Brining Fan-Created Content In-House

26:00 - Content as a Driver of Fandom

30:00 - Creating for Netflix vs TikTok 

35:00 - Reducing Reliance on Individual Star Power 

38:00 - Borrowed vs Owned and Operated Platforms

42:00 - Becoming a Distribution Channel for Other Content

48:00 - Getting More Women In Football 

53:00 - Plans for the Future? 

Additional Links

Brain games, 'LA-style' creator labs & TikTok: Embracing innovation at Juventus

TikTok Tactic: Juventus tap into the Freestyle World Championships

Chiesa to Segura: How Juventus' Creator Lab is Driving a New Approach to Content Creation

Connect with Mike on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Today’s Episode, I’m joined my Michael Dhulst.

Michael is the Co-Founder and CEO of supertri, formerly known as Super League Triathlon. 

Since its bold emergence in 2017, this is a league which as carved out a well-earned reputation for disruption - built from the outset to shake up the swim-bike-run events space. 

Now, under its new supertri brand they aim to further embrace their ‘challenger’ status and build on the foundations they have put in place as the short-form specialists, aspiring to be to triathlon what Twenty20 is to cricket. And in order to get there, Dhulst and his co-founders, Leonid Boguslavsky and four-time triathlon world champion Chris McCormack, are putting their own capital, passion, and expertise on the line. 

Time Stamps: 

2:00 - Initial Interest in Triathlon 

5:00 - Identifying a Gap in the Market

8:00 - What is supertri? 

11:00 - Transitioning from Mass Participation to Spectator Sport

13:00 - Unlocking New Venue Opportunities

17:00 - Creating a Team Format 

25:00 - Capitalising on the Olympics

30:00 - Generating Revenues without the Big Media Cheque

34:00 - Analysing the Competition… 

37:00 - Hosting the eSports World Championships for Triathlon 

Additional Links

Video: Introducing supertri

Supertri rebrand builds on Super League Triathlon’s disruptive ethos

World Triathlon and Super League Triathlon unite for new esports series

Podcast: How Zwift Challenged the Tour de France with Kate Veronneau

Connect with Michael on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠

Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠here