135 episodes

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

Start Scale Succeed Nicole Higgins

    • Business
    • 5.0 • 29 Ratings

Want to start, scale and succeed in your product business? Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, building strategies for blue chip businesses, and increasing bottom line sales and profit. In this weekly business podcast, Nicole is here to empower you to "start, scale and succeed" by providing you with inspiration, motivation and insight from entrepreneurs and experts to help you in the retail industry.

This podcast includes tips, tactics and conversations that you can learn from and implement into your own business, from start up entrepreneurs that have just launched to multi million pound businesses. With tips from experts and how to’s to help your business grow to enable you to live the life you crave. From side hustle to stock market and everything in between.

Start listening and subscribe now

    The Secrets To Understanding Customer Needs

    The Secrets To Understanding Customer Needs

    In this episode of Start Scale Succeed host Nicole Higgins is joined by guest Katie Tucker, author of "Do penguins eat peaches  and founder of Product Jungle. Together, they delve into the essential topic of understanding customers and how businesses can leverage this understanding to thrive. Katie provides invaluable insights into market research, customer discovery, and the importance of aligning with customer values.

    Listeners will gain practical tips for conducting effective surveys, testing product viability, and maintaining a collaborative approach with customers. Whether you're an established business or an entrepreneur just starting out, this episode offers actionable strategies to enhance your relationship with your customers and fuel business growth.

    Buy Katies’ Book Do penguins eat peaches  book 

    https://www.productjungle.co.uk/about

    https://www.instagram.com/productjungle/

     

    Guest Bio 

    Katie Tucker is an inspirational product leader with over twelve years’ experience in leading teams and delivering stand-out digital products and services. She is also a writer, author of the Amazon bestselling book Do Penguins Eat Peaches? and a speaker.

    In 2020, she set-up Product Jungle. A boutique consultancy with bite - using tools and hacks from the world of big tech to help small businesses and social enterprises embrace customer problems and build products and services that sell. 

    After starting her career in the fast-paced world of commodity markets, working her way up from business reporter to managing editor and overseeing the daily product and digital delivery of ten B2B publications, she worked for a successful FTSE 100 company for over ten years, inspiring teams, setting product strategies and delivering transformational digital products with a clear focus on user needs.

    In 2018, she made the bold move to quit the corporate 9-5 to travel the world for ten months with her family, a life-changing experience which led to renewed sense of purpose. Product Jungle was born out of a passion of demystifying big tech practices.   

     

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 25 min
    Ep 133 - The Airbnb of the Bridal Industry: PS Bridal Rental

    Ep 133 - The Airbnb of the Bridal Industry: PS Bridal Rental

    The UK wedding industry is worth £14 billion and this weeks’ Guest is definitely having their slice of the pie. 

    Revolutionizing the bridal industry with the “airbnb” of bridal rentals. 

    I chat with co-founder Ella Gaskell about PS Bridal Rental,  a rental and resale platform. 

    Celebrity Stylist Ella partnered with Zoe Jervoise Graham 

    to start the business after establishing during covid that there was a definite gap in the market for the idea 

    We discuss about how the idea came to life and how networking and tech accelerator programmes helped the business happen and move forward. 

    The  Unique features and services that  P.S. Bridal Rental's  offerings, including at-home try-ons, reversible alterations, and the recent addition of a resale service for wedding dresses.

    The Future ambitions of the business- Get an exclusive glimpse into P.S. Bridal Rental's global expansion plans and its mission to cater to diverse cultures and traditions in the wedding space.

    P.S. Bridal Rental is not just a business; it's a game-changer in the wedding industry, empowering brides to embrace sustainable and affordable options without compromising on their dream attire.

    https://www.instagram.com/psbridalrental

    https://psbridal.co.uk/

     

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

     

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 20 min
    Ep 132 - What are Content Pillars and How to Use Them with Char Dixon

    Ep 132 - What are Content Pillars and How to Use Them with Char Dixon

    Content pillars - a term we often hear talked about in relation to social media and creating content but what are they?  how many should you have? and how do you establish what they are, In this episode Nicole chats with Char Dixon ex head of marketing for Dune and New Look (to name a few ) and founder of loud mouth content. 

    Chars’ aim is to reduce the overwhelm of content creation for small business owners 

     

    The episode guides both new and existing businesses on reassessing scattered content and aligning it with both brand values and audience interests 

     

    Char Dixon https://www.loudmouthcontent.com/



    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 27 min
    Ep 131 - Why Bricks & Mortar Is Still Key To Brand Growth For Stork & Co Founder Sophie Cafolla

    Ep 131 - Why Bricks & Mortar Is Still Key To Brand Growth For Stork & Co Founder Sophie Cafolla

    From running home on her lunch break  to post orders to now owning a bricks and mortar store, a thriving online business and co-founding a ladies fashion brand. 

    In this weeks episode of Start scale succeed (ep 131) I chat with Sophie Cafolla founder of stock & Co a stunning children’s lifestyle brand on how the brand has evolved over the years and why bricks and mortar is key to their growth. 

    Sophie shares great insight and tips that will really help and inspire you in you business and on your journey. Listen to hear how:

    Sophie Embraced Failure Using early setbacks as learning opportunities to improve business strategies and product offerings

    How they rebranded so that they could strategically expand and diversify the businessHow understanding the numbers and the financials were key to help navigate growth and plan feedback 

    How listening to buyer feedback and acting quickly helped Sophie get stocked in their first wholesale account nationwide 

     

    Guest links 

    www.WonderCru.com 

    Www.stork-co.com 

     

    Host 

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

     

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 31 min
    Ep 130 - Building Successful Business Partnerships

    Ep 130 - Building Successful Business Partnerships

    In this episode, we sit down with Nikki Coe, a branding expert and business coach specializing in working with co-founders. 

    Nikki shares her insights on why 65% of high-potential businesses fail due to co-founder fallout and offers valuable advice on nurturing successful partnerships. 

    From identifying tensions within the business to the importance of open communication, Nikki provides practical tips and real-life examples to help co-founders navigate the complexities of their relationships. 

    www.nickicoe.com 

    https://www.linkedin.com/in/nicki-coe

    https://www.nickicoe.com/7questions

     

    Host 

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

     

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you

    ’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 26 min
    Ep 129 - Setting Goals for Success

    Ep 129 - Setting Goals for Success

    Goals aren’t just for January. 

    In this workshop style episode host Nicole Higgins takes listeners through a comprehensive guide on setting strategic business goals for future success. Drawing from her extensive experience in corporate strategy and entrepreneurship, Nicole outlines the importance of setting goals and the actionable steps necessary to achieve them.

    Split into 3 parts Reflections, Review and Plan 

    Reflection

    - Nicole encourages listeners to reflect on their experiences in 2023, both personally and professionally.

    - Listeners are prompted to think about what worked, what didn't work, and how they felt throughout the year.

    - A focus on professional growth, personal well-being, and business performance is central to this reflection.

    Review

    A deeper dive into the lessons learnt in your business, your strengths and weaknesses, turnover, sales & marketing results. Identifying opportunities for growth. 

    Planning and Goal Setting

    Planning S.M.A.R.T Goals 

    - Listeners are prompted to consider three key areas of focus for their business and align their goals with the broader mission and vision of their company.

    - The episode concludes with a focus on establishing sales targets and key business objectives for the next 90 days, ensuring a clear plan for success.

    Host 

    Nicole Higgins 

    The Buyer and retail coach 

    Nicole Higgins Links 

    https://www.instagram.com/thebuyerandretailcoach/

    https://www.linkedin.com/in/nicolehigginsuk/

    https://thebuyerandretailcoach.com/

    https://thebuyerandretailcoach.com/newsletter-sign-up/

    https://thebuyerandretailcoach.com/free-discovery-call/

    https://thebuyerandretailcoach.com/blog/

    Neon Digital Clicks 

    Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.  

    Neon is offering listeners a FREE scaling audit worth £3000! 

    So whether your sales have plateaued or you’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding. 

    Head to scaleandglow.com to discover just how much revenue you could scale your store to this year. 

    https://scaleandglow.com/

    https://neondigitalclicks.co.uk/

    https://www.instagram.com/neondigitalclicks/

    • 21 min

Customer Reviews

5.0 out of 5
29 Ratings

29 Ratings

MWSFC23 ,

Practical, engaging, excellent.

Really great guests speaking on a range of always interesting topics. Highly recommended.

Ellew0403 ,

Fantastic small business advice

I have been a guest on Nicole’s wonderful podcast, she asks such good questions and is very easy to talk to. I started listening before becoming a guest, and have found every episode so helpful and full of advice for all small business owners, whether you are a product or service based business. I love the mixture of guest and solo episodes as well as the different types of episode covering stories from founders of businesses to tips and how to type advice. Thank you Nicole.

Dean274 ,

Inspirational

I LOVE this podcast!! It has quite literally changed my business, listening to concise no fluff advise from Nicole and a variety of guests is just what I was looking for. You won’t regret adding this pod to your list!!

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