StoryClicks Maris Prindulis

Ever feel like you're running out of steam trying to keep up with social media engagement? Join us in this episode as we chat with Annie Schiffmann, author of "Simple Social Media," about practical ways to tackle social media burnout and keep your channels buzzing.
We'll cover:
Strategies for managing social media for your business.Setting up effective business goals for your social media efforts.Who to engage with and follow.Tips for staying consistent.Time management for social media.Choosing the right platforms for your company.And more!
Don't miss out if you're a business leader aiming to boost your social media presence, expand your network, and seize new opportunities!


MENTIONED OR RELEVANT TO THIS EPISODE
Check out free resources:
https://www.simplesocialmediabook.com/


MORE ON OUR GUEST
Annie Schiffmann
https://www.downstage.media/


Find the podcast website here: https://storyclicks.us/podcast/
Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.

Do you struggle to differentiate from your competition? Or start a client relationship with whom you share the same values? How would your business benefit from more right-fit customers?


Today's guest has found a beautiful way to stand out  - be yourself!  Showcasing the values you and your company embody will help you always attract the right-fit customers. In our conversation today with Katie Lantukh, we will talk about how your marketing content is a great place to showcase those values.


Katie Lantukh is the founder of Murphy Marketing, a boutique copywriting services firm. Katie lives just north of Atlanta, Georgia with her husband, two young kids, and a new puppy.


This episode will cover:
what are core values?where to communicate your values on your website?how to communicate values in your internal communication?how do core values help to connect with the right clients?And more!
MORE ON OUR GUEST
Connect with Katie Lantukh on LinkedIn
Murphy Marketing website


Find the podcast website here: https://storyclicks.us/podcast/
Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.

Have you heard it said that stories cut through the noise? Or that stories are 22 times easier to remember than facts? But how do you use this magical tool in your business? 
Today, I'll be talking with Susan, the book Business of Stories author. Susan Payton is a story strategist, copywriter, messaging geek, coach, consultant, and author of The Business of Stories.

Described as a “game-changing” framework, her simple yet powerful process helps entrepreneurs and marketers craft stories and narratives that launch businesses, build brands, and create raving fans.

This episode will cover:
how to craft stories for your businesswhich one of your stories to put on the About pagethe difference between event and storyAnd more!
An interesting note about Susan's book - it was released in March 2022. Susan’s book quickly became a UK and US #1 bestseller on Amazon in several business categories, including Marketing and Sales – knocking Dragon’s Den & Diary of a CEO star Stephen Bartlett off the top spot! It also got to #1 on Amazon again in 2023 when the audiobook version was released.

Harness the power of storytelling to demonstrate your value, attract your ideal clients, and get paid for what you’re worth.

MENTIONED OR RELEVANT TO THIS EPISODE
Check out Susan’s story-crafting resources:
The Storyteller's Pack

MORE ON OUR GUEST
Susan Payton's website


Find the podcast website here: https://storyclicks.us/podcast/
Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.

Do you want to increase your media presence but struggle to develop a compelling PR story that grabs journalists’ attention?

Today, our guest is experienced PR pro - Jo Caruana, who will introduce her framework- GOTHAM.

After learning this framework, you can craft a draft for your PR story faster and more confidently. 

Jo runs her company, Finesse Group, which offers PR and marketing services. Jo has been on our show before, demystifying PR for business owners. 

If you'd like a broader look at the possibilities for your PR, you can find the previous episode in the show notes. 

MENTIONED OR RELEVANT TO THIS EPISODE
The Finesse Guide to Being a Great Podcast Guest
Previous Episode with Jo Caruana

 MORE ON OUR GUEST
Jo Caruana website
Find the podcast website here: https://storyclicks.us/podcast/
Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.

Raising funds for good causes can be hard. Nonprofits often struggle to raise funds, which limits their ability to create positive change.
In this episode, we are thrilled to welcome Evan Cox. Evan is an expert in marketing and fundraising strategies for non-profit organizations and small businesses. He runs a creative consulting firm that specializes in these areas.
This episode will cover:
fundraising strategiessimilarities and differences between regular businesses and nonprofitsmarketing mistakes that nonprofit leaders makeAnd more!
If you're a nonprofit leader looking to improve your organization's engagement and visibility, don't miss out on this episode.


MENTIONED OR RELEVANT TO THIS EPISODE
Check out a few of Evan Cox marketing resources:
Free Website Homepage TemplateMarketing Funnel Guide for ChurchesStrategic Fundraising Plan for Nonprofits. MORE ON OUR GUEST
Evan Cox's website


Find the podcast website here: https://storyclicks.us/podcast/
Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.

PR is a mystery. Most solopreneurs are frustrated because they don't know how to get the PR they deserve - but they know they need it because their competitors and peers are in the media!


We’re excited to have Jo Caruana on our podcast! She's a PR and marketing pro who will help us demystify the PR world.


Jo Caruana is the founder and CEO of the Finesse Group. The Group's various arms work together to finesse every aspect of the client journey - from Storybrand messaging, content, PR, and communications to customer care training and business etiquette. 

What we talk about?   
Strategic Podcast Guesting: How to choose the right podcasts to appear on and what to talk about.Media Match: Tips for identifying and connecting with media outlets that align with your brand.Comprehensive PR Strategy: Learn how to diversify your approach through magazine articles, event creation, publications, TV and radio appearances, podcasts, books, and influencer partnerships.Monthly Relevance Calendar: Stay on top of trends and keep your brand in the public eye with a structured monthly plan.Understanding Audience Consumption: What types of content are your audience interested in and how can you provide it?And more! 


 MENTIONED OR RELEVANT TO THIS EPISODE
The Finesse Guide to Being a Great Podcast Guest


 MORE ON OUR GUEST
Jo Caruana website

Jo is a passionate supporter of business - and especially small businesses or those that bring something positive to the world. She is never happier than when strategizing with her (95% female!) team and other key collaborators on how to help a small business get started on their PR journey - from podcast guesting to getting the media coverage they deserve. 
Find the podcast website here: https://storyclicks.us/podcast/
Follow the StoryClicks Podcast on Apple, Spotify, or your favorite podcast player to hear the latest episodes. You can also follow us @StoryClicks on Facebook and LinkedIn.