The Agency Accelerator Rob Da Costa

Welcome to another episode of the Agency Accelerator podcast, hosted by business coach and mentor, Rob Da Costa.


Email marketing (when done correctly) is one of the most effective, if not THE most effective way of delivering new sales for your agency. If you don’t have a list, this should be at the top of your marketing priorities this year.


In this episode I am going to cover a lot with you including: WHY you need a mailing list, WHERE to build your mailing list and HOW to build and keep your audience.


The ROI on email marketing can be unbelievable if you do it correctly, so make sure you tune in and don’t forget to subscribe!






[0:31] Why you should absolutely be using email marketing within your business


[2:15] Email marketing is effective in every single stage of the sales funnel and the best bit….you can automate the entire process. Remember, it is incredibly important that you keep your sand-timer filled, so that your audience don’t forget you and go elsewhere, when they are ready to buy. Consistent, relevant email marketing will help to ensure that you stay in your audience’s minds.


[6:28] What platform should you use for your email marketing?


[9:30] How can you use your website as the entry point into your sales funnel? Drive more traffic to your website using what I like to call “education-based marketing.”


[12:38] How do you BUILD your list? Remember, you must make sure it’s permission-based!


[15:47] First impressions really do count so you want to make sure you absolutely nail your Welcome Email. Here are my 6 tops tips to do just that:


1. Don’t forget to say thank you


2. If they signed up to receive something in return (e.g. a free e-book) give them easy access


3. Set expectations for future emails – what sort of emails can they expect? How often will you be emailing them etc?


4. Tell them a little but more about you to build your credibility even more


5. Ask them to whitelist your emails so they don’t go into spam!


6. Provide further contact details so they can easily get in touch and follow you on other social platforms


[18:21] The value of creating a content calendar so you know what you’re going to send ahead of time.


[19:27] How frequently should you be sending your emails? 


[20:54] Why I am not a fan of newsletter-style emails


[22:13] Don’t forget about your existing clients!


[23:53] Let’s recap this episode


Subscribe & Review


Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!


You can subscribe/ follow on iTunes, Spotify or directly from my website.


I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!


Thanks so much,


Rob


My free email template SWIPEFILE Download


DripScripts


ActiveCampaign


ConvertKit

Welcome to another episode of the Agency Accelerator podcast. 


In this episode, we are joined by my very first guest and a client of mine, Sally Alexander. Sally is currently the Client Services Director but soon to be Managing Director of education-focused marketing agency, Ambleglow.


We discuss how Ambleglow has repositioned itself from an education focused ad agency to a full service marketing agency.


Sally gives some brilliant tips and advice so if you run a marketing agency (no matter what niche is), make sure you tune in as you will take away a lot from this episode!


[0:58] Sally discusses Ambleglow’s background. Ambleglow’s main focus in education was always within recruitment marketing. You may be aware that there is a huge teacher shortage here in the UK, meaning it’s more important than ever for schools to get their recruitment marketing right. However, with the rise of employment-related search engines such as Indeed, a lot of schools now decide to simply recruit new staff themselves, without the need for agencies. Ambleglow have therefore broadened out their niche to include additional services for their education audience where there is still a big demand.


[5:40] I talk about the value of being a niched agency and why Ambleglow were right to broaden out their services whilst still remaining within their niche. Sally discusses all of the core services Ambleglow now offer and how they go about actually selling their business to potential clients. 


[9:30] Many businesses might be great at what they do but so many of them are still poor at marketing themselves. Ambleglow were aware of this and so made a great decision when they decided to invest in bringing in a marketer to work on their outbound marketing with them. Sally shares some more tips that have helped their company remain a successful player, even in these challenging times. 


[11:31] Sally discusses the mistakes they made within Ambleglow’s marketing and the key learnings they took away from these.


[13:45] What does the future hold for Ambleglow? 


[15:06] Sally discusses some of the outbound marketing strategies that work well for Ambleglow, including LinkedIn and creating more value-added content to build more awareness and trust. Remember, when your audience KNOW, LIKE and TRUST you, they will be much more likely to buy from you.  


[19:00] Sally gives her final bits of advice to give to other marketing agencies to help them grow. 


[20:45] I ask Sally, “if you could give your old self some advice what would it be?”


[22:15] Let’s look at the 5-key takeaways from this episode.


If you’d like to find out more about Ambleglow and their services, check out their website or follow them on:


LinkedIn, Twitter and Facebook.


Subscribe & Review


Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!


You can subscribe/ follow on iTunes, Spotify or directly from my website.


I would be very grateful if you left me a review over on iTunes, too as they will help other people to find my podcasts and it's also great to read your comments!


Thanks so much,


Rob

In this first podcast of the year, I talk about the power of a positive (and negative) mindset and how this can, quite literally, make or break your business. 


Mindset is not just some wishy-washy trend that comes and goes like a lot of the health and wellness fads these days because I guarantee you, behind every successful business is an entrepreneur with a winning positive mindset.


I’ll be discussing exactly what mindset is and how your thoughts directly influence your actions and behaviours. 


I will also be teaching you 8 amazing strategies to grow your business with a positive mindset.


So tune in, because you’re going to come away from this episode with a lot of incredibly important tools and tips to implement into your own growth and development. 


[02:15] Thoughts lead to feelings that lead to actions or behaviours. This is known as the cognitive triangle. If you want to change your behaviour, you have to change your thoughts. 


[03:28] The law of attraction isn’t just as simple as sticking a picture of your dream car on your fridge and it magically appearing. However, positive thoughts really do influence positive behaviours that in turn, attract positive outcomes (and vice versa). The law of attraction is very real!


[4:53] Mindset and growth - You must learn to stretch yourself outside of your comfort zone in order to grow. There are three areas of your comfort zone (comfort zone, fear zone and learning zone). If you can learn to step outside of your comfort zone and into your learning zone, this is where you will start to acquire new skills and deal with challenges head on. 


[6:44] Play small, stay small – If you think you’re not good enough to get better clients, you won’t.


[8:30] Mindset in your marketplace – Why confidence in yourself and the service you offer is key.


[9:54] Mindset and pricing – If you have the right mindset, you will learn how to confidently charge what you know you’re really worth.


[11:30] Mindset and teams – A leader with a strong, positive mindset is not threatened by recruiting the very best staff that they can afford. 


[12:33] Mindset and learning – Having a positive mindset will enable you to quickly react to changes in the market and efficiently deal with any curveballs that are thrown your way.


[14:15] 8 strategies to grow your business with a positive mindset


[14:20] 1. Keep learning and learn from your mistakes 


[17:22] 2. Get someone to coach you who has “been there, done that”


[18:16] 3. See failure as an opportunity to learn


[20:13] 4. Ensure you maintain a good work/life balance. 


[21:41] 5. Start and end your day in a consistent manner


[22:57] 6. Learn to listen to your instincts 


[24:29] 7. Keep reinventing and evolving yourself 


[25:10] 8. Keep revisiting your vision to stay connected to it


If you would like to grab free mindset guide outlining these points in more detail, simply click here.


Finally, make sure you download these great resources to help you achieve the winning mindset:


Free to focus 


Everything is figuroutable


Mindset 


TedTalk: Linking positive brains to performance


TedTalk: The Power of belief - mindset & success


If you enjoyed this podcast, please share it and consider leaving a review.

Welcome to The Agency Accelerator’s second episode, hosted by business coach and online educator, Rob Da Costa.


In this (bonus) podcast, I discuss the importance of making each and every hour as productive as possible by utilising a range of brilliant tools and apps that will save you HOURS each week.


Remember – Ditch it, Delegate it, Defer it, Do it, or…..automate it! We are focusing on the automation part in this podcast. We are talking all things productivity.


So I am going to cover 20 of my favourite tools. In case you want to skip forward, here is a handy timestamped guide for each tool: 


3.07: LiveWebinar


4.29: Loom


5:56 YouTube and Vimeo


7.33 Autocue & other video equipment


11.10 Canva


11.54 Designrr


14:01 TinyJpg


14:24 Thrive Architect


16:46 ConvertKit


17.39 DuxSoup


18.48: RocketReach


19:15 Hunter.io


19:53 Buffer


20:29 DripScripts


21:30 Google Drive


22.26 Marvin


23.39 Toby


24.54 AppSumo


25.59 Xero


26.33 ReceiptBank


If you would like a hardcopy of this podcast, you can grab a copy of my top 15 tools cheatsheet which includes more details and links to all the tools mentioned. Grab your copy by visiting https://www.dacostacoaching.co.uk/download-1

In episode 1 you will get to know your host, Rob Da Costa and as well hear about the goals for the podcast and you, and learn about some of the forthcoming episodes and interviews.


Key points in the podcast:


1:07 Who is Rob Da Costa?2:36 Selling up4:01 How Da Costa Coaching was born6:00 Niching into the Marketing sector7:40 How & why this podcast is going to help you, the agency owner9:53 Introducing the January podcasts

If you are an agency owner, freelancer or aspiring entrepreneur, then subscribe to this podcast for value added ideas, stories and interviews.


So please hit subscribe! You can also learn more about Rob and get loads of free value added content here.