The Agency Accelerator

Rob Da Costa
  • 4.9 (20)
  • MARKETING
  • UPDATED WEEKLY
The Agency Accelerator

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency. Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours. Whether you are just starting out or running an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you. To learn more about Rob, his coaching and training, visit the website

  1. 19/12/2024

    10 Ways Emotional Intelligence Will Impact Your Agency's Success

    Have you ever felt your team's morale crumble under the pressure of tight deadlines and demanding clients? In today's competitive agency landscape, where creativity and efficiency must seamlessly co-exist, maintaining a motivated team becomes crucial for delivering top-notch client work and achieving sustainable growth. Balancing emotional intelligence with leadership can be the key to overcoming these challenges and fostering a thriving work environment. I've invited my coach clone, AskRobAnything, back as a guest to dig into this topic. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: Enhance your leadership skills by developing emotional intelligence, leading to more cohesive and motivated teams.Implement practical strategies for using empathy and self-awareness to build stronger client relationships and drive campaign success.Measure and track the impact of emotional intelligence on your agency’s performance, ensuring continuous improvement. Let’s elevate your leadership game and drive your agency’s success! So grab a coffee and let’s get started. Today's highlights [00:00] Introduction [00:50] Defining Emotional Intelligence [02:21] Importance in Leadership [04:10] Developing Self-Awareness [06:01] Cultivating Empathy in Teams [07:33] Managing Conflicts Effectively [08:49] Pitfalls of Low EI [10:00] Balancing EI and Creativity [11:20] Measuring EI Impact [12:56] Final Thoughts and Wrap-Up Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you in moving towards a self-run agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Start your free conversation with AskRobAnything Learn more about Da Costa CoachingGet help with growing your agency with The Self-Running Agency Blueprint

    16 min

  2. 17/12/2024

    7 Ethical AI Pitfall and How Your Agency Can Avoid Them

    Concerned about the ethical dilemmas of using AI in your agency? In an era where AI is revolutionising the marketing landscape, understanding its ethical implications is more important than ever. For marketing professionals, navigating the challenges of data privacy, bias in AI models, and transparency can be daunting, yet crucial to maintaining trust and integrity with clients and consumers alike. Who better to discuss this topic with than my AI coach clone, AskRobAnything. You’ll discover how to: Implement strategies to ensure AI systems are free from bias and discrimination, promoting fair and inclusive marketing practices.Handle client inquiries about your use of AI with transparency and reassurance, building stronger client relationships.Navigate data privacy concerns and comply with regulations, safeguarding your agency from legal repercussions and maintaining client trust. Today's highlights [00:00] Introduction [00:17] Welcoming AI Co-Host [00:41] Key AI Ethics Challenges [03:11] Ensuring AI Fairness [04:33] Dealing with AI Bias [06:10] AI as a Support Tool [08:53] Discussing Client Transparency [10:27] Handling Data Privacy [11:41] Risks of Ignoring AI Ethics [13:09] Future of AI in Agencies [15:09] Final Thoughts and Wrap-Up Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Have your own conversation with AskRobAnything (for free!)Scale your agency with The Self-Running Agency Blueprint

    19 min

  3. 05/12/2024

    Clash of Minds: An Agency Expert Interviews His AI Clone

    Welcome to the Agency Accelerator podcast. This week's episode is something truly unique and a bit experimental! I'm your host, Rob Da Costa, and today, I had the unique opportunity to interview my digital coach clone, AskRobAnything. Slightly surreal talking to myself! In this episode, I dive into uncharted territory by asking a series of spontaneous questions about the future of agency management, the role of AI in business growth, and how agency owners can prevent common pitfalls. What's fascinating is that I hadn't prepped my AI clone on these questions. So, much like you, I had no idea how AskRobAnything would respond! Join me as I uncover the potential of AI in agency coaching and see if this innovative interaction format can provide valuable insights for all agency owners out there. It was a fun and enlightening experience to record, and it might just be the first of several episodes in this experimental format. Could this be the future of expert interviews? Tune in to find out! Time Stamp [00:00] Introduction and Experiment Setup [01:26] Meet AskRobAnything [02:47] Top Three Mistakes to Avoid [04:14] Actionable Insights for Agencies [05:36] Tackling Delegation Without a Team [07:09] Redesigning the Agency Model [08:52] AI Transforming the Agency Landscape [10:16] Skills Needed for AI Era [11:33] Becoming Strategic Partners [13:10] One Key Piece of Advice Quotations "It's crucial to become comfortable with data. AI thrives on data, and understanding how to interpret and leverage it will be a game changer." - AskRobAnything "Focus relentlessly on your client's success. When you align your goals with theirs and make their success your top priority, you'll naturally build stronger relationships and become irreplaceable." - AskRobAnything Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Chat with my AI Digital Coach, AskRobAnything

    17 min

  4. 28/11/2024

    Semi-Retired and Thriving: 5 Essential Strategies for To Work Less In Your Agency

    Are you overwhelmed by the demands of running your agency and wishing for a better work-life balance? Are you working for a tougher boss than ever (i.e. you!)? In today's hustle culture, it's all too easy for agency owners to feel trapped in relentless work schedules, sacrificing personal passions and well-being. For many in the industry, the challenge lies in finding a sustainable way to reduce working hours without compromising client satisfaction or business growth. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: Prioritise and streamline your work processes, enabling you to maintain high client service standards while reducing your work week.Implement effective delegation and automation strategies that free up your time and focus on high-impact activities.Balance your professional and personal life, giving you the freedom to pursue passions and enjoy a fulfilling career. I'm going to share my story to a 3-day work week and I hope to inspire you and share tips for starting your journey to a more efficient and enjoyable work week. Timestamps: [00:00] Introduction [00:48] Transitioning to 3-Day Work Week [01:42] Balancing Personal Passions [02:43] Realising Burnout [03:53] Important Life Reflections [05:05] Ruthless Prioritisation [06:36] Enhancing Operational Efficiency [07:47] Decoupling Time from Value [08:58] Pursuing Personal Passions [09:48] Key Steps to Reduce Workload Quotations "Ruthless prioritisation is the key to unlocking a true work-life balance. I learned this firsthand when I cut my working week down to 3 days without sacrificing client satisfaction or revenue." — Rob Da Costa "If I can coach others to build a sustainable business that isn't dependent on them, why wasn’t I doing the same for myself? This realisation led to my 3-day workweek transformation." — Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Reach out to my VA team (va@cessdeleoan.com)Build your own Self-Running AgencyChat with my AI Digital Coach about work/life balance

    14 min

  5. 21/11/2024

    Why Account-Based Marketing Is Your Agency's Secret Weapon

    Are you tired of the uncertain feast or famine cycle that comes from relying solely on client referrals? In today's competitive market, agency owners need more than just word-of-mouth to sustain growth and ensure long-term success. If you've ever felt the pressure of unpredictable client pipelines or been forced to take on less-than-ideal clients because you needed the business, this episode is tailor-made for you. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: Build a predictable pipeline of high-value clients by implementing account-based marketing (ABM) strategies.Save time and resources by focusing your efforts on prospects that are a perfect fit for your agency's strengths and services.Enhance your client acquisition process with personalised, targeted campaigns, reducing reliance on inconsistent referral-based growth. Let's harness the power of account-based marketing to revolutionise your business! So grab a coffee and let’s dive in. Timestamps: [00:00] Introduction  [01:00] Sarah's Referral Reliance Issue  [02:03] Pitfalls of Relying on Referrals  [05:46] Introduction to Account-Based Marketing  [07:23] Defining Your Dream50List  [09:56] Multi-Channel Outreach Tactics  [10:43] Practical ABM Implementation  [12:45] Success Stories and Results  [13:16] Key Takeaways and Wrap-Up Quotations "Building your entire growth strategy on referrals is like betting your entire retirement fund on a single stock. It might work out, but it's incredibly risky." — Rob Da Costa "With account-based marketing, think of it as fishing with a spear instead of a net. It's about targeting your dream clients with precision and personalization." — Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: If you are interested in finding out more about Account-Based Marketing, drop me an email (robert@dacostacoaching.co.uk) with the subject line ‘ABM’Chat with my AI Digital Coach about Account-Based Marketing

    15 min

  6. 14/11/2024

    5 Expert Strategies to Shield Your Agency from Market Uncertainty

    Are you struggling to keep your agency afloat in these unpredictable times? Market uncertainties can wreak havoc on your business, making it difficult to maintain steady revenue, meet client expectations, and stay ahead of the competition. If you're finding it challenging to adapt and thrive amidst economic downturns, shifting client needs, and rising competition, this episode is tailored for you. By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to: Diversify service offerings to meet changing client needs without overextending your resources whilst at the same time, doubling down on your nicheManage cash flow efficiently to ensure your agency remains financially stable, even during lean months.Strengthen client relationships to build loyalty and stability, turning challenges into opportunities for growth. Take the first step towards making your agency more resilient and adaptable. Let's dive in! Timestamps: [00:00] Introduction [00:42] Navigating Uncertain Markets [01:45] Current Agency Challenges [03:59] Diversifying Service Offerings [05:03] Doubling Down on Niches [06:37] Effective Cash Flow Management [07:27] Strengthening Client Relationships [08:15] Upskilling Your Team [09:20] Real World Agency Example [10:25] Wrapping Up and Key Takeaways Quotations "Resilience isn't just about getting through tough times, but being prepared to turn challenges into opportunities." — Rob Da Costa "By maintaining regular communication and offering valuable resources, you can not only survive downturns but also strengthen client relationships." — Rob Da Costa Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Get more in-depth support for your agency, chat with your AI Digital Coach, AskRobAnything, for free.

    11 min

  7. 07/11/2024

    5 Proven Strategies to Onboard Clients for Long-Term Success

    Do you feel your client relationships could use a stronger foundation from the beginning? In today’s competitive agency world, the importance of a seamless and repeatable client onboarding process cannot be overstated. Whether you’re struggling with setting clear expectations, facing scope creep, or dealing with project delays, a well-structured onboarding strategy is key to securing long-term client satisfaction and success. By tuning into this episode of The Agency Accelerator podcast, you’ll learn how to: Establish clear timelines and deliverables that keep everyone on the same page, avoiding confusion and delays.Utilise practical tools and techniques to streamline your onboarding process, saving time and reducing stress.Identify and avoid common onboarding mistakes that can lead to misunderstandings and strained client relationships. Timestamps: [00:00] Introduction [00:33] The Importance of Client Onboarding [01:35] Rob’s Agency Experiences [03:15] Benefits of Structured Onboarding [05:15] Setting Clear Expectations [07:48] Tools for Smooth Onboarding [10:15] Welcome Pack Essentials [12:02] Common Onboarding Mistakes [14:32] Onboarding and Client Retention [15:55] Closing  Quotations “Onboarding isn't just about starting a project right; it's about setting the stage for long-term client satisfaction and retention." — Rob Da Costa "Skipping the kickoff meeting might save you time now, but it will cost you much more in misunderstandings and frustrations later. Trust me, alignment from day one is crucial." — Rob Da Costa,  Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Check out my award-winning Client & Account Management Mastery CourseDownload my FREE guide on Great Client & Account ManagementTry your AI Digital Coach, AskRobAnything, for free

    17 min

  8. 31/10/2024

    5 Game-Changing Strategies to Escape the Client Service Hamster Wheel for Marketing Agency Owners

    Are you feeling overwhelmed by constant client demands that keep you stuck on the client service hamster wheel and disrupt your strategic planning? In a world where balancing client needs with agency goals is key to sustainable growth, mastering client service is essential to avoid burnout and maintain profitability. For many agency owners, the daily grind of juggling client requests can drain resources and prevent them from achieving their long-term vision. in today's episode you’ll discover how to: Understand client psychology to align your efforts with their true needs, creating more satisfying and productive relationships.Structure your communication to manage expectations effectively, reducing misunderstandings and saving valuable time.Implement value-based pricing to ensure your work is fairly compensated, boosting your agency's profit margins and ensuring long-term sustainability. Ready to regain control and transform your client management approach? Grab a coffee and let’s dive in! Timestamp: [00:00] Introduction  [00:36] The Client Service Hamster Wheel  [01:59] Rob's Early Agency Life  [03:04] The Importance of Client Management  [05:27] Strategy 1: Client Psychology [ 07:04] Strategy 2: Effective Communication  [08:35] Strategy 3: Value-Based Pricing  [10:01] Strategy 4: Handling Scope Creep  [10:33] Strategy 5: Long-Term Relationships  [12:07] Recap and Final Thoughts Rate, Review, & Subscribe on Apple Podcasts “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now! Useful links mentioned in this episode: Get the special offer to join The Client & Account Management Mastery CourseTry your AI Digital Coach, AskRobAnything, for free!

    17 min
See All (248)

4.9
out of 5
20 Ratings

About

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency. Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours. Whether you are just starting out or running an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you. To learn more about Rob, his coaching and training, visit the website

Information

  • Creator
    Rob Da Costa
  • Years Active
    2019 - 2024
  • Episodes
    248
  • Rating
    Clean
  • Copyright
    © 2021 TheAgencyAccelerator
  • Show Website
    The Agency Accelerator

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes and get the latest updates.
Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada