56 episodes
The Agency Accelerator Rob Da Costa
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- Marketing
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5.0 • 10 Ratings
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Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.
Every 2nd Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.
Whether you are just starting out or run an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.
To learn more about Rob, his coaching and training, visit the website
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Using stories and testimonials to bring your marketing to life with Miranda Birch
In today's episode of 'The Agency Accelerator Podcast’, I get together with Miranda Birch, founder of Miranda Birch Media; a company helping business tell stories to better engage with their clients. Today we talk all about the importance of storytelling in your marketing and also the value of great customer testimonials. This episode is packed with actionable items, so I know you're going to find it really useful and insightful.
Time Stamp
01:22 Miranda Birch introduces herself, her background, and why she loves stories
03:01 The power of storytelling for agencies wanting to connect with potential and existing clients
06:07 What makes a good story
08:17 The role of customer testimonials in an agency’s sales process
13:28 The best format for testimonials
14:50 How to maximise the value of a video testimonial
16:14 What point should an agency approach a client for a testimonial
21:25 What to do when a client does not want their name published in relation to a testimonial
24:20 The do’s and don’ts of getting, interviewing and creating testimonials
26:15 Miranda’s new online courses about testimonials and how to capture stories that convert
32:38 The benefits of getting in front of the camera
35:40 Miranda’s advice to her younger self starting out in business
Useful links:
***BRAND NEW AGENCY TRAINING***
3 Sales Strategies That Work!
How to fill your pipeline with ideal leads in just 90-days
Save Your Seat here: https://buff.ly/3p6lmeG
Useful links:
Miranda Birch Media
Attract more clients with 10 minute testimonials with Miranda Birch
Miranda's email series: Pick My Brain
Connect with Miranda on LinkedIn
Download The Self-Running Implementation Book
Download The Lead Generation System Book
Download The Strategic Email Marketing That Gets Results Book
Join my Facebook group ‘The Agency Accelerator’
Download the 'Creating A Sustainable & Profitable Agency' book
Subscribe & Review
Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!
You can subscribe/follow on Apple, Spotify or directly from my website.
I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments!
Thanks so much and see you next week!
Rob -
The do's and don'ts of using email marketing to generate new business
In today’s episode of ‘The Agency Accelerator Podcast,’ I am revisiting a topic which I spoke about at the beginning of last year; email marketing. If you want a robust business development strategy that delivers a continuous source of ideal leads, then email marketing should be at the top of your agenda.
Time Stamp
01:22 The importance of email marketing
03:02 The importance of building your social media profiles and moving your followers into your email list
04:54 The 8 do’s of email marketing
10:11 The 8 don’ts of email marketing
15:40 Focussing on the growth of your email list
Useful links:
***BRAND NEW AGENCY TRAINING***
3 Sales Strategies That Work!
How to fill your pipeline with ideal leads in just 90-days
Save Your Seat here: https://buff.ly/3p6lmeG
Download The Lead Generation System Book
Download The Strategic Email Marketing That Gets Results Book
Download The Self-Running Implementation Book
Join my Facebook group ‘The Agency Accelerator’
Download the 'Creating A Sustainable & Profitable Agency' book
Subscribe & Review
Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!
You can subscribe/follow on Apple, Spotify or directly from my website.
I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments!
Thanks so much and see you next week!
Rob -
Business Development with Lucy Snell
In today's episode of the Agency Accelerator Podcast, I’m really excited to have this week's guest, Lucy Snell with me.
We’re talking everything to do with business development and some of the dos and don'ts of things you should and shouldn't be doing in your agency in 2021.
Time Stamp
01:05 Lucy introduces herself and her background
05:22 Why business development is a longterm game
09:42 Trends that happened for agencies in 2020
12:31 The difference between an agency that really succeeded last year and an agency that has stumbled or even failed
16:34 Using email as a tool for business development
20:46 The ‘Client Service Hamster Wheel of Doom’
22:17 What agencies should be doing this year from a business development perspective
25:27 Finding things that work and engage with your target audience
27:50 Things that agencies should not be doing this year from a business development perspective
32:30 The ‘Mastermind Group Coaching’ programme
Useful links:
***BRAND NEW AGENCY TRAINING***
3 Sales Strategies That Work!
How to fill your pipeline with ideal leads in just 90-days
Save Your Seat here: https://buff.ly/3p6lmeG
Cherry Business Consulting
Lucy Snell Online
Download The Self-Running Implementation Book
Join my Facebook group ‘The Agency Accelerator’
Download the 'Creating A Sustainable & Profitable Agency' book
Subscribe & Review
Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!
You can subscribe/follow on Apple, Spotify or directly from my website.
I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments!
Thanks so much and see you next week!
Rob -
My business development strategy using LinkedIn
My business development strategy using LinkedIn
In today’s episode I am talking all about LinkedIn and specifically exactly what my LinkedIn strategy is and why I think if you are in a B2B space, it is the most important social media platform you can use.
Time Stamp
01:16 The dos and don’ts of using LinkedIn for business development and outreach
01:29 Treating LinkedIn as a sales funnel
03:16 Finding who your ideal target customer is on LinkedIn
05:05 Strategic posting on LinkedIn
05:50 Investing time into LinkedIn on a regular basis
06:30 Keeping your connections clean
07:26 The balance of 80/20 and what that means
Useful links:
***BRAND NEW AGENCY TRAINING***
3 Sales Strategies That Work!
How to fill your pipeline with ideal leads in just 90-days
Save Your Seat here: https://training.dacostacoaching.co.uk/webinar
Download The Self-Running Implementation Book
Join my Facebook group ‘The Agency Accelerator’
Download the 'Creating A Sustainable & Profitable Agency' book
Subscribe & Review
Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!
You can subscribe/follow on Apple, Spotify or directly from my website.
I would be very grateful if you left me a review too as they will help other
people to find my podcasts and it's also great to read your comments!
Thanks
so much.
Rob -
Interview with John Ashton Discussing The Kitchen Table Community Concept
In today’s episode of the agency accelerator podcast I’m extremely excited to have John Ashton with me.
John is the founder of copywriting agency, ‘Write Arm’, he has written a book, ‘The Kitchen Table Method’, and is also the mastermind behind the ‘Kitchen Table Community’ concept.
Time Stamp
01:05 John gives his thoughts on many people starting their freelance journey in 2020
07:24 John explains what the ‘Kitchen Table’ method is
11:06 Why culture is so important for your business
14:43 How to maintain your culture as your agency grows
19:42 Growing an agency solely with freelancers
24:50 What is ‘’The Kitchen Table Community’?
32:00 John’s piece of advice to his younger self
Useful links:
Sign up for my FREE live Masterclass
Download The Self-Running Implementation Book
Join my Facebook group ‘The Agency Accelerator’
Download the 'Creating A Sustainable & Profitable Agency' book
The 'Kitchen Table Community'
John's copywriting and content writing agency: Write Arm
Subscribe & Review
Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!
You can subscribe/follow on Apple, Spotify or directly from my website.
I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments!
Thanks so much.
Rob -
Planning for a successful year ahead
Good riddance to 2020, I am looking forward to a happier and more balanced 2021. Let’s not take for granted all the freedoms that we had pre-2020, once we start getting them back this year – fingers crossed!
In today’s episode, I talk about having a plan for the year, as well as putting a robust business development strategy in place so you can get a consistent pipeline of leads, prospects and new clients – and you don’t need to rely on word-of-mouth and referrals.
Time Stamp
01:34 Two key areas to have in place in order to take back control and get a better work-life balance
02:00 How to get a plan in place for the year ahead
04:40 The 7 areas that your plan should incorporate
07:00 How to break down your plan into quarters
08:03 Breaking your quarterly strategies into a monthly plan
08:49 The importance of your plans being dynamic
10:00 Why you need a consistent pipeline of leads, prospects and new customers for your plan to work
11:05 The foundations of creating your pipeline
Useful links:
Sign up for my FREE live Masterclass
Download The Self-Running Implementation Book
Join my Facebook group ‘The Agency Accelerator’
Download the 'Creating A Sustainable & Profitable Agency' book
Subscribe & Review
Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!
You can subscribe/follow on Apple, Spotify or directly from my website.
I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments!
Thanks so much.
Rob
Customer Reviews
The consummate Pr professional.
Rob’s podcast really helps me to focus on the key strategy to build my agency whilst also liberating my time from the agency; he’s very clever and insightful.
Informative
I’ve found Rob’s podcast informative and stimulating. I’ve learnt a lot and slowly putting them into action. A great listen, highly recommend!
Great for agency owners, or aspiring ones
As a former owner/MD of multiple agencies, I listen to this and on reflection there are things here that would have benefited me if I knew them at the time and are starting to tempt me to launch another business!
I spent an afternoon in coaching with Rob and that had a huge impact on me and my approach to managing the business. I recommend this podcast and recommend Rob too.
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