194 episodes

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experienc‪e‬ Chad Sanderson

    • Management
    • 4.9 • 9 Ratings

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

    Owning the Customer Experience w/ Allison Metcalfe

    Owning the Customer Experience w/ Allison Metcalfe

    Buzzword alert: Customer Experience
    We’ve all heard it. We all know it’s important.
    But why do so many companies still struggle to nail the customer experience in a way which positively impacts all aspects of the business?
    To break down the do’s and don’ts of customer experience, I talked with Allison Metcalfe, CRO at Demandbase, a leader in account-based marketing.
    In this episode, we discussed:

    Why customer experience is everyone’s job
    Making your team accountable
    Ways to get your team to live and breathe the customer experience

    This post includes highlights of our podcast interview with Allison Metcalfe, CRO at Demandbase.
    For the entire interview, you can listen to The B2B Revenue Executive Experience.
    If you don’t use Apple Podcasts, we suggest this link.

    • 27 min
    Unfiltered Marketing: 3 Trends Every Marketer Must Know w/ Stephen Denny

    Unfiltered Marketing: 3 Trends Every Marketer Must Know w/ Stephen Denny

    If you’ve been paying attention to, well, anything for the past few years, you’ll know it’s getting harder to know who you can trust.
    And knowing this can make you a better marketer.
    That’s one of the key insights Stephen Denny, Managing Director at Denny Leinberger Strategy, learned writing his book Unfiltered Marketing.
    In today’s episode, he and I discuss the 3 key insights from his book:

    Why trust is collapsing
    Why people now only trust themselves
    How brand loyalty has changed in light of these facts

    This post includes highlights of our podcast interview with Stephen Denny, Managing Director at Denny Leinberger Strategy and Author of Unfiltered Marketing.
    For the entire interview, you can listen to The B2B Revenue Executive Experience.
    If you don’t use Apple Podcasts, we suggest this link.

    • 33 min
    VAT Refunds Don’t Have to Be Painful w/ Ameer Jumabhoy

    VAT Refunds Don’t Have to Be Painful w/ Ameer Jumabhoy

    Have you ever tried to get a VAT refund when traveling abroad?
    Most of the time, it’s hard to tell if it's even worth the hassle. It’s a nightmare.
    But it doesn’t have to be.
    My latest guest is Ameer Jumabhoy, Co-Founder and VP of Consumer Technology at UTU, a company making painful VAT refunds a thing of the past.
    What we talked about:

    The problem with VAT refunds
    How UTU is making it easier to get your refund
    Why the industry has been slow to change

    This post includes highlights of our podcast interview with Ameer Jumabhoy, Co-Founder and VP of Consumer Technology at UTU.
    For the entire interview, you can listen to The B2B Revenue Executive Experience.
    If you don’t use Apple Podcasts, we suggest this link.

    • 28 min
    What It Takes to Build a World-Class Silicon Valley Sales Team w/ Ken Grohe

    What It Takes to Build a World-Class Silicon Valley Sales Team w/ Ken Grohe

    From COVID research to autonomous vehicles, AI is changing the world.
    So, it’s no surprise that some of the biggest deals happen in the tech sector.
    But you don’t have to move to California if you want a world-class sales team fit for Silicon Valley.
    You just need to listen to Ken Grohe, President & Chief Revenue Officer at WekaIO, who shares the secrets to Silicon Valley selling in today’s episode.
    We discuss:

    How to get your team members selling when you aren’t in the room
    Why appearances still matter
    Ken’s unique title

    This post includes highlights of our podcast interview with Ken Grohe, President & Chief Revenue Officer at WekaIO.
    For the entire interview, you can listen to The B2B Revenue Executive Experience.
    If you don’t use Apple Podcasts, we suggest this link.

    • 30 min
    The Power of Word of Mouth (& How to Harness It) w/ JP Clement

    The Power of Word of Mouth (& How to Harness It) w/ JP Clement

    Word of mouth is one of the most powerful marketing tools.
    Yet most marketers have know idea how to harness it.
    You don’t need to wait for it to happen organically…
    You just need the right strategy.
    And there’s no one better to learn from than JP Clement, CEO at boomtime Word of Mouth Marketing. In today’s episode, he shares how to harness word-of-mouth marketing effectively (and strategically).
    What we talked about:

    The power of word of mouth
    How to leverage channels you already use to boost word-of-mouth results
    Why you need to treat your LinkedIn page as a booth at a virtual tradeshow

    This post includes highlights of our podcast interview with JP Clement, CEO at boomtime Word of Mouth Marketing.
    For the entire interview, you can listen to The B2B Revenue Executive Experience.
    If you don’t use Apple Podcasts, we suggest this link.

    • 25 min
    Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan

    Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan

    For the past year, everybody has been talking about the “new normal.”
    But there is also a new normal for marketing…
    And you either adapt or you go extinct.
    So says Mark Donnigan, Marketing & Business Growth Consultant at d-launch, who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey.
    What we talked about:

    How COVID has changed the buyer’s journey
    Why adaptability matters more than ever
    Why you should focus on solving problems and the beneficiary of your solution

    This post includes highlights of our podcast interview with Jonathan Pogact, Mark Donnigan, Marketing & Business Growth Consultant at d-launch
    For the entire interview, you can listen to The B2B Revenue Executive Experience.
    If you don’t use Apple Podcasts, we suggest this link.

    • 30 min

Customer Reviews

4.9 out of 5
9 Ratings

9 Ratings

Good game 12891289 ,

Make 30 minutes in your day for this

Insightful incredibly relevant content packaged in an easy to absorb format

JamshedM ,

Insightful episodes

Great insights, refreshing POV, great listening!

Nakshadil ,

Really Valuable

It’s incredibly interesting how something that at the beginning might just look like a new , full of steps process it’s actually a great tool to help us succeed on the sales world.
It change your view and practice focusing on the customer and not the solution your selling.

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