The B2B Revenue Executive Experienc‪e‬ Chad Sanderson

Buzzword alert: Customer Experience
We’ve all heard it. We all know it’s important.
But why do so many companies still struggle to nail the customer experience in a way which positively impacts all aspects of the business?
To break down the do’s and don’ts of customer experience, I talked with Allison Metcalfe, CRO at Demandbase, a leader in account-based marketing.
In this episode, we discussed:

Why customer experience is everyone’s job
Making your team accountable
Ways to get your team to live and breathe the customer experience

This post includes highlights of our podcast interview with Allison Metcalfe, CRO at Demandbase.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.

If you’ve been paying attention to, well, anything for the past few years, you’ll know it’s getting harder to know who you can trust.
And knowing this can make you a better marketer.
That’s one of the key insights Stephen Denny, Managing Director at Denny Leinberger Strategy, learned writing his book Unfiltered Marketing.
In today’s episode, he and I discuss the 3 key insights from his book:

Why trust is collapsing
Why people now only trust themselves
How brand loyalty has changed in light of these facts

This post includes highlights of our podcast interview with Stephen Denny, Managing Director at Denny Leinberger Strategy and Author of Unfiltered Marketing.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.

Have you ever tried to get a VAT refund when traveling abroad?
Most of the time, it’s hard to tell if it's even worth the hassle. It’s a nightmare.
But it doesn’t have to be.
My latest guest is Ameer Jumabhoy, Co-Founder and VP of Consumer Technology at UTU, a company making painful VAT refunds a thing of the past.
What we talked about:

The problem with VAT refunds
How UTU is making it easier to get your refund
Why the industry has been slow to change

This post includes highlights of our podcast interview with Ameer Jumabhoy, Co-Founder and VP of Consumer Technology at UTU.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.

From COVID research to autonomous vehicles, AI is changing the world.
So, it’s no surprise that some of the biggest deals happen in the tech sector.
But you don’t have to move to California if you want a world-class sales team fit for Silicon Valley.
You just need to listen to Ken Grohe, President & Chief Revenue Officer at WekaIO, who shares the secrets to Silicon Valley selling in today’s episode.
We discuss:

How to get your team members selling when you aren’t in the room
Why appearances still matter
Ken’s unique title

This post includes highlights of our podcast interview with Ken Grohe, President & Chief Revenue Officer at WekaIO.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.

Word of mouth is one of the most powerful marketing tools.
Yet most marketers have know idea how to harness it.
You don’t need to wait for it to happen organically…
You just need the right strategy.
And there’s no one better to learn from than JP Clement, CEO at boomtime Word of Mouth Marketing. In today’s episode, he shares how to harness word-of-mouth marketing effectively (and strategically).
What we talked about:

The power of word of mouth
How to leverage channels you already use to boost word-of-mouth results
Why you need to treat your LinkedIn page as a booth at a virtual tradeshow

This post includes highlights of our podcast interview with JP Clement, CEO at boomtime Word of Mouth Marketing.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.

For the past year, everybody has been talking about the “new normal.”
But there is also a new normal for marketing…
And you either adapt or you go extinct.
So says Mark Donnigan, Marketing & Business Growth Consultant at d-launch, who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey.
What we talked about:

How COVID has changed the buyer’s journey
Why adaptability matters more than ever
Why you should focus on solving problems and the beneficiary of your solution

This post includes highlights of our podcast interview with Jonathan Pogact, Mark Donnigan, Marketing & Business Growth Consultant at d-launch
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.