The Bento Club

Giulia Romanò

5.0 (1)
BUSINESS

The Bento Club

The Bento Club is a podcast brought to you by Field Notes.During each episode, we connect with the brightest and most interesting minds of the market research and tech industry, getting their top tips and provocations. We are on a mission to deliver a collection of easily digestible, bite-sized nuggets of wisdom over time, a real feast for your intellectual appetite.

22 JUL

Finding Pointers for Insight Success in the Underwater World

Nick Bonney has worked in the market research industry for over 30 years, including nearly two decades client-side, before founding Deep Blue Thinking in 2018. In this episode, he tells us about his passion for diving, his involvement with the Manta Trust, and what the insight industry can learn from the underwater world.

25 min
1 JUL

From The Farm To Facebook

Kat Hutton is an applied anthropologist specialising in UX research. With nearly a decade of freelance experience in healthcare and tech, she has collaborated with Meta, Microsoft, and Conversion. In this episode, Kat shares her incredible journey from living on a farm to joining Meta, and discusses the importance of perspective-taking skills in business.

29 min
17 JUN

Mission Critical

Konrad Collao is the founder the multi-award-winning strategic insight agency Craft In this episode, Konrad dives deep into the importance of critical thinking in the research industry, the nuances of context and storytelling, and the dangers of obsessing over data. He shares his insights on the current state of the research sector and challenges us to rethink our approach to data interpretation and analysis.

30 min
3 JUN

Don’t build for what customers want, but what they need

Emily Sheen has spent the last 5 and a half years living in Singapore and is a Venture Principal at Rainmaking APAC, which is part of Bain & Company.She builds businesses in partnership with corporate companies, secures seed funding, and places the right founders into the businesses to help them scale. In this episode, Emily shares examples of the kind of projects she's been working on, how insights fit into the mix, and how their approach differs from more traditional market research pro...

28 min
20 MAY

How Botivo is disrupting the non-alcoholic category

Imme Ermgassen is the co-founder of Botivo; before this new venture, she worked for almost 20 years in brand strategy as well as cultural and consumer understanding. In this episode, Imme shares the story behind Botivo and why great brands need to leverage great tensions to succeed.

26 min
7 MAY

Unlocking Ukrainian culture through food

Alina Sokolowsky worked as a brand strategist for nearly 20 years across advertising, client-side, and brand consultancy before starting her own practice seven years ago.But in this episode of The Bento Club, Alina focuses on her experience of writing "B is for Borscht," a kids' book that aims to preserve the flavours of Ukraine for the next generation.If you are based in the US, you can purchase a copy at this link; all profits go to UNICEF.

32 min
22 APR

What you can learn after trying 921 different beers

Greg Wells worked in insight, and he has always loved booze brands. He once completed a project for Diageo where the CMO said that the smartest young people set up food and beverage start ups these days. Which was enough to trigger him to give up a highly paid job to try his own hand at it. His company We Are Beer now runs three beer festivals a year, with over 35,000 visitors; they work with many of the best brands in beer and with their drinkers community, to deliver meaningful insight.

28 min
8 APR

Why don't women share or celebrate their successes?

In this episode we chat with Betty Adamou.Betty is a Gamification Designer, Author, and Expert, having won several awards for her work in bringing gamification into the forefront of market research in particular. She wrote a book "Games and Gamification in Market Research" that has been published in 3 languages, she has an audiobook, runs gamification workshops, conference talks, consultation and coaching services have been hired by some of the world's leading brands and cool start-ups.I...

38 min
25 MAR

What happens when a leading TV director works with research content?

Richard has been working in TV drama, mostly in soap operas, for 25 years. He started as a floor runner at EastEnders, and worked his way up the production route until EastEnders gave him the opportunity to direct 12 years ago. Since then, he has directed nearly 150 episodes of the BBC flagship show, and in recent years, has also been working on Coronation St and Emmerdale.In this episode, he shares his memories of working with Field Notes and our Corona Stories initiative in 2020, and how wo...

44 min
24 JAN

How Mushrooms Can Inspire Better Insights In Global Research

Welcome to The Bento Club!In our first episode ever, we chat to Jess Jorgensen from Running With Mushrooms.Jess is an insights person who’s really into mushrooms. She spent 16 years agency-side, helping brands get strategic at the intersect of people, brands and culture. She’s now merging these two worlds by launching a cultural insights consultancy specialising in global myco-culture.What methods and techniques can market research borrow from mycology? How do you navigate polarising to...

20 min

10 Episodes

The Bento Club is a podcast brought to you by Field Notes.During each episode, we connect with the brightest and most interesting minds of the market research and tech industry, getting their top tips and provocations. We are on a mission to deliver a collection of easily digestible, bite-sized nuggets of wisdom over time, a real feast for your intellectual appetite.

Creator

Giulia Romanò
Years Active

2K
Episodes

10
Rating

Explicit
Copyright

© 2024 The Bento Club
Show Website

The Bento Club