The Bento Club Giulia Romanò

Greg Wells worked in insight, and he has always loved booze brands. He once completed a project for Diageo where the CMO said that the smartest young people set up food and beverage start ups these days. Which was enough to trigger him to give up a highly paid job to try his own hand at it. His company We Are Beer now runs three beer festivals a year, with over 35,000 visitors; they work with many of the best brands in beer and with their drinkers community, to deliver meaningful insight.

In this episode we chat with Betty Adamou.

Betty is a Gamification Designer, Author, and Expert, having won several awards for her work in bringing gamification into the forefront of market research in particular. 
She wrote a book "Games and Gamification in Market Research" that has been published in 3 languages, she has an audiobook, runs gamification workshops, conference talks, consultation and coaching services have been hired by some of the world's leading brands and cool start-ups.
In this episode we focus on the not-for-profit initiative that you launched during the first lockdown, the "Not Sorry Club", that inspires and celebrates women to lead unapologetic lives by first removing the word 'sorry' from their vocabularies. Through inspiring social content, the #NotSorryChallenge, the Importance of Celebration workshop event, and the Tales of Female Badassery podcast, there are multiple ways to be inspired.

Richard has been working in TV drama, mostly in soap operas, for 25 years. He started as a floor runner at EastEnders, and worked his way up the production route until EastEnders gave him the opportunity to direct 12 years ago. Since then, he has directed nearly 150 episodes of the BBC flagship show, and in recent years, has also been working on Coronation St and Emmerdale.
In this episode, he shares his memories of working with Field Notes and our Corona Stories initiative in 2020, and how working with research content is similar (and different) to what he does in his daily job. 

Welcome to The Bento Club!

In our first episode ever, we chat to Jess Jorgensen from Running With Mushrooms.

Jess is an insights person who’s really into mushrooms. She spent 16 years agency-side,  helping brands get strategic at the intersect of people, brands and culture. She’s now merging these two worlds by launching a cultural insights consultancy specialising in global myco-culture.

What methods and techniques can market research borrow from mycology? How do you navigate polarising topics when conducting research? And why is understanding the underground so important? Listen to find out!