9 episodes

The Bento Club is a podcast brought to you by Field Notes.During each episode, we connect with the brightest and most interesting minds of the market research and tech industry, getting their top tips and provocations.

We are on a mission to deliver a collection of easily digestible, bite-sized nuggets of wisdom over time, a real feast for your intellectual appetite.

The Bento Club Giulia Romanò

    • Business
    • 5.0 • 1 Rating

The Bento Club is a podcast brought to you by Field Notes.During each episode, we connect with the brightest and most interesting minds of the market research and tech industry, getting their top tips and provocations.

We are on a mission to deliver a collection of easily digestible, bite-sized nuggets of wisdom over time, a real feast for your intellectual appetite.

    From The Farm To Facebook

    From The Farm To Facebook

    Kat Hutton is an applied anthropologist specialising in UX research. With nearly a decade of freelance experience in healthcare and tech, she has collaborated with Meta, Microsoft, and Conversion. In this episode, Kat shares her incredible journey from living on a farm to joining Meta, and discusses the importance of perspective-taking skills in business.

    • 28 min
    Mission Critical

    Mission Critical

    Konrad Collao is the founder the multi-award-winning strategic insight agency Craft In this episode, Konrad dives deep into the importance of critical thinking in the research industry, the nuances of context and storytelling, and the dangers of obsessing over data. He shares his insights on the current state of the research sector and challenges us to rethink our approach to data interpretation and analysis.

    • 29 min
    Don’t build for what customers want, but what they need

    Don’t build for what customers want, but what they need

    Emily Sheen has spent the last 5 and a half years living in Singapore and is a Venture Principal at Rainmaking APAC, which is part of Bain & Company.She builds businesses in partnership with corporate companies, secures seed funding, and places the right founders into the businesses to help them scale. In this episode, Emily shares examples of the kind of projects she's been working on, how insights fit into the mix, and how their approach differs from more traditional market research pro...

    • 27 min
    How Botivo is disrupting the non-alcoholic category

    How Botivo is disrupting the non-alcoholic category

    Imme Ermgassen is the co-founder of Botivo; before this new venture, she worked for almost 20 years in brand strategy as well as cultural and consumer understanding. In this episode, Imme shares the story behind Botivo and why great brands need to leverage great tensions to succeed.

    • 25 min
    Unlocking Ukrainian culture through food

    Unlocking Ukrainian culture through food

    Alina Sokolowsky worked as a brand strategist for nearly 20 years across advertising, client-side, and brand consultancy before starting her own practice seven years ago.But in this episode of The Bento Club, Alina focuses on her experience of writing "B is for Borscht," a kids' book that aims to preserve the flavours of Ukraine for the next generation.If you are based in the US, you can purchase a copy at this link; all profits go to UNICEF.

    • 31 min
    What you can learn after trying 921 different beers

    What you can learn after trying 921 different beers

    Greg Wells worked in insight, and he has always loved booze brands. He once completed a project for Diageo where the CMO said that the smartest young people set up food and beverage start ups these days. Which was enough to trigger him to give up a highly paid job to try his own hand at it. His company We Are Beer now runs three beer festivals a year, with over 35,000 visitors; they work with many of the best brands in beer and with their drinkers community, to deliver meaningful insight.

    • 27 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Top Podcasts In Business

The Diary Of A CEO with Steven Bartlett
DOAC
A Book with Legs
Smead Capital Management
The Martin Lewis Podcast
BBC Radio 5 Live
Making Money
Kindling Media
More or Less: Behind the Stats
BBC Radio 4
Working Hard, Hardly Working
Grace Beverley