20 min
How Mushrooms Can Inspire Better Insights In Global Research The Bento Club
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- Business
Welcome to The Bento Club!
In our first episode ever, we chat to Jess Jorgensen from Running With Mushrooms.
Jess is an insights person who’s really into mushrooms. She spent 16 years agency-side, helping brands get strategic at the intersect of people, brands and culture. She’s now merging these two worlds by launching a cultural insights consultancy specialising in global myco-culture.
What methods and techniques can market research borrow from mycology? How do you navigate polarising topics when conducting research? And why is understanding the underground so important? Listen to find out!
Welcome to The Bento Club!
In our first episode ever, we chat to Jess Jorgensen from Running With Mushrooms.
Jess is an insights person who’s really into mushrooms. She spent 16 years agency-side, helping brands get strategic at the intersect of people, brands and culture. She’s now merging these two worlds by launching a cultural insights consultancy specialising in global myco-culture.
What methods and techniques can market research borrow from mycology? How do you navigate polarising topics when conducting research? And why is understanding the underground so important? Listen to find out!
20 min