The Branding Business School Podcast Victoria Marcouillier

Growth doesn't happen over night, we all know that. What we might not realize is that what you do in one season of business, might not work for you in the next season of business. Today, Victoria shares a reminder for all entrepreneurs as she shares an episode from the archives! This episode dives into lessons that Victoria learned after reading the book "Who Not How" and it serves as a great refresher that what got you here, won't get you there.

Read the previous show notes here!

Links mentioned in today's episode:

Who Not How by Dan Sullivan
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
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Whether you're distinguishing your personal brand from your business or intertwining the two, this episode is your map to navigating the complex world of brand identity. Inside, you’ll dissect the six pivotal steps to cultivating a brand that not only stands out but stands for something. Learn how Victoria’s experiences with BrandWell have shaped an approach to branding that's about more than just aesthetics—it's about crafting a narrative that holds power and integrity.
In a market flooded with noise and competition, Victoria shares strategies to elevate your brand's professionalism and attract the clientele you deserve. From leveraging tools to maintain a consistent visual presence, to articulating a brand message that fosters trust and loyalty, this episode is rich with practical advice for ambitious women ready to lead their industries. Tune in, and let's transform your brand identity into your business's most valuable asset.


Links mentioned in today's episode:

Join The Branding Business School Waitlist
Listen to Episode 103: How To Find Your Differentiator
Listen to Episode 124: 5 Reasons Your Website Is Costing You Dearly


For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Nashville's vibrant heartbeat set the stage for the third annual BrandWell designer retreat, where creativity and camaraderie fused into an unforgettable weekend. Victoria has returned from an immersive brand experience with her all-female design team, and she’s sharing the highlights with you! From paying homage to Taylor Swift with friendship bracelets and customized acknowledgements, to indulging in designer trivia, to experiencing the local brands of Nashville; this retreat balanced strategic play with heartfelt moments. 
Wrapping up the weekend, Victoria brought in each of the girls for a mini podcast interview to reflect on the mix of leisure and creativity that defined the Nashville retreat. The little joys, like experiencing a unique taco restaurant together and mastering the art of line dancing, became milestones in their girls weekend. As they have now parted ways, the retreat's impact lingers—a strengthened community of women in design, ready to infuse their work with the inspiration drawn from their collective adventure. Join the girls behind BrandWell Designs as they recount the laughter, the learning, and the love for branding that binds them all at BrandWell.

Links mentioned in today's episode:
Check out their Airbnb Venue
Achievement Awards Mock Up
Hue’s and Cue’s Game
View BrandWell’s Nashville IG Highlights!
Listen to the Retreat Prep Episode 125


For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Unlock the secret to turning your customers into your brand ambassadors as this episode revisits the brilliant insights from one of last year's favorite discussions. Victoria channels the wisdom of Mark Schaefer's "Marketing Rebellion" to equip you with five stellar tactics that will not only make your clients adore your brand but also transform them into eager advocates, ready to sing your praises to the world. In the episode, Victoria talks about the enchanting alchemy of customer recommendations, the unbeatable authenticity they bring compared to polished ads, and the little-known truth that your customer base can double as a potent marketing force.
Victoria also talks about the power of a timely and authentic customer review which can never be overstated, and she pulls back the curtain on the art of soliciting feedback that resonates. Victoria personally invites you to join the conversation and if this chat sparks a lightbulb moment for you, consider leaving The Branding Business School Podcast a review. It's time to sharpen your CEO skills and take your brand to new heights—just hit play and let the magic unfold.

Links mentioned in today's episode:

Visit BrandWell Designs
Marketing Rebellion by Mark Schaefer
Episode 43: How to Get Rave Reviews from Customers to Boost Your Sales
For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Victoria’s spilling the tea on BrandWell's third designer retreat! It's been an incredible journey creating a space where collaboration and like-minded creatives thrive, and this Nashville getaway is BrandWell’s way of saying thanks to the designers, for the late nights and the brilliant designs. With anticipation bubbling, Victoria weaves together the threads of this retreat, from the venue that'll be their creative home to a special photography opportunity, slated to capture the team's essence and sprinkle a little more BrandWell sparkle into the world.
When you're part of a team that feels more like family, every moment is an opportunity to bond and bask in the glow of collective genius. So, as they experience Nashville's vibrant branding landscape, they’re not just tourists – they’re searching for inspiration and dissecting the branding strategies that make the city pulse. Back at their AirBnb, they’ll share their top picks and plan their own project of rebranding a local gem, because nothing screams 'teamwork' like a friendly competition that sets their creative fires ablaze.


Here's the thing about retreats – they're not just frivolous getaways; they're the cement in the foundation of a thriving company culture. Sure, it's a break from the hustle, but it's also about deepening the roots that keep BrandWell’s design family standing tall. We're talking personalized gift bags that ooze thoughtfulness, and awards that shine a spotlight on each unique contribution to BrandWell’s story. Investing in these moments of camaraderie and recognition pays dividends in loyalty and a culture that everyone wants to be a part of. So enjoy today’s episode, get a little inspired, and who knows, you might just start plotting your own team retreat by the time we're through.

Links Mentioned in Today's Episode:
 
Follow BrandWell Designs for Nashville Retreat Content
Listen to Episode 41: I Hosted a Retreat for My Team and Here’s How it Went Down (First Annual Retreat)
Listen to Episode 71: Planning and Hosting a Team Retreat (Second Annual Retreat)
Listen to Episode 73: Second Annual BrandWell Designer Retreat Recap
Visit Suzy Collins Website


For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!

Ever wondered if your website is silently sabotaging your business's potential? That's the question we're tackling in this eye-opening episode. Victoria ruffles some feathers as she discusses the pivotal role a strong online presence plays in today's digital marketplace. She’s not holding back as she reveals how a lack of a professional website could mean you're leaving heaps of money on the table. Through personal anecdotes and some tough love, Victoria will show you why your services deserve a platform that speaks volumes of your credibility and helps you command the prices you truly deserve. 
This episode peels back the layers on just what makes or breaks the user experience on your website and its direct impact on your sales figures. A DIY website might seem like a cost-effective solution, but Victoria is here to tell you why it might cost you more in the long run, especially if you're eyeing the big leagues of B2B or high-ticket markets. Get actionable advice on how to present your business's purpose with punchy imagery and headlines that reel in your audience. And because Victoria believes in walking the walk, she’s offering something special in April to help you tweak your site into a branding powerhouse that draws in your ideal clients. So tune in, get inspired, and let's get that website working as hard as you do.

Links mentioned in today's episode:

BrandWell Designs
Save 50% off your first year of Honeybook using this link!


For show notes, head to www.thebrandingbusinessschool.com/thepodcast/

Show notes for episodes 1-91 can be found at www.brandwelldesigns.com/thepodcast/
Follow BrandWell on Instagram.
Follow The Branding Business School on Instagram.
Save 50% off your first year of Honeybook using this link!
Save 50% off your first year of Flodesk using this link!
Get $30 off your first month of Nuuly using this link!
Get up to $150 off your first box of Factor Meals using this link!