21 episodes

The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.

The Business of Creators Ian Shepherd

    • Business
    • 5.0 • 3 Ratings

The Business of Creators podcast is for content creators and professionals in the creator economy. Each week we speak to the businesses supporting the creator economy with new tools and effective means of monetisation. Subscribe to the show to learn more about the people powering this amazing new industry. The origin of the show is actually a network I set up in 2017 called The Business of Influencers, back when everyone was talking about influencers and not creators. I built the network to bring people together and it grew to more than 500 people as the creator economy boomed. But I've never liked the word influencer.Having spent more than 20 years in the media industry, I am deeply passionate about supporting creative talent. Today I am the co-founder of a business called Electrify Video Partners which invests in creators. And I created this show to raise awareness of this great industry.

    Translating YouTube for a global audience with Farbod Mansorian from Unilingo

    Translating YouTube for a global audience with Farbod Mansorian from Unilingo

    The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

    Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

    In this latest episode Ian speaks with Farbod Mansorian, the CEO of Unilingo. Farbod is the pioneer of translating YouTube videos into multiple languages. We discuss 
    Why creators should convert their content into other languagesHow they can do it and how much they can makeWhich languages to chooseYouTube's multi-language track vs channels in multiple languagesHow AI will affect translation services And much, much more! You can get in contact with Farbod on Twitter @farbodmansorian. 
    Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

    • 37 min
    Virtual influencers and VTubers are the future with Jordi van den Bussche aka Kwebbelkop

    Virtual influencers and VTubers are the future with Jordi van den Bussche aka Kwebbelkop

    The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

    Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

    In this latest episode Ian speaks with Jordi van den Bussche aka Kwebbelkop. Jordi is one of the most forward thinking creators in the industry and has a team of 75 supporting him on his various ventures. We discuss 
    His ten year career as a creator on YouTubeThe challenges with mental health as a creatorHis entrepreneurial venturesWhy he thinks virtual influencers are the futureHis experience creating VTuber Bloo And much, much more! This is one of my favourite episodes.  
    Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

    • 39 min
    How to succeed in the Creator Economy in 2023 with industry veteran Avi Gandhi

    How to succeed in the Creator Economy in 2023 with industry veteran Avi Gandhi

    The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.

    Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

    In this latest episode Ian speaks with Avi Gandhi one of the most experienced and connected executives in the creator economy. Avi shares his thoughts on: 
    His Biggest lessons working with creatorsHow creators should be thinking about AI and tools like ChatGPTYouTube Shorts monetisationCreator financingAnd much, much more!
    Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

    • 55 min
    Investing in Creators with Megan Lightcap from Slow Ventures and the Creator Fund

    Investing in Creators with Megan Lightcap from Slow Ventures and the Creator Fund

    The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.

    Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

    In this latest episode Ian speaks with Megan Lightcap from Slow Ventures and the Creator Fund. 

    This Creator Fund is designed specifically to invest capital in individuals to help them build their brands & create more long-term value. They invest anywhere from $100K to $5M in each person in return for anywhere from 1-5% of a creator's future earnings over their careers.

    In this episode Megan explains exactly what they are looking for in an investment opportunity and how they review these with some real examples of creators that they're actively working with. 

    Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

    • 27 min
    How some creators are making millions from their Gen Z fans with the founders of Fanfix

    How some creators are making millions from their Gen Z fans with the founders of Fanfix

    The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.

    Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

    In this latest episode Ian speaks with the founders of Fanfix, a platform that enables creators to connect with and earn from their most loyal Gen Z fans.

    In the show Harry and Simon explain the broad variety of creators that are using the Fanfix platform, best practices for promotion and monetizaton and some of the new features that are in their product pipeline. 

    It was amazing to hear how far they've built the company in less than two years and not surprising to learn that some creators are making 7 figure sums on the platform!

    Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

    • 18 min
    Find out how YouTube's biggest gamers are cashing in on Minecraft with Melvin Hedlund from Senior Studios

    Find out how YouTube's biggest gamers are cashing in on Minecraft with Melvin Hedlund from Senior Studios

    The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the companies supporting creators with exciting new tools and platforms and digs deeper to get the scoop on new ways to create, distribute and monetize content.

    Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

    In this latest episode Melvin Hedlund from Senior Studios and Ian talk about the huge impact that Minecraft continues to have on the creator economy. Melvin is just 19, yet in 2022 his company worked on more than 3000 projects in this booming industry with creators such as The Sidemen and Lazarbeam.

    Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

    • 15 min

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