The Business of Creators Ian Shepherd

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

In the latest episode Ian speaks with Alex Chavez-Munoz, Director and Co-founder at Wild Vision and Viral Talent. We cover 
Everything you need to know about content syndication, including how to determine which content will work and in which genreThe huge growth in TV via OTT and FAST TVLessons learned during Alex’s long career working with creators Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

In the first episode of 2024 Ian speaks with Lindsey Gamble, Associate Director of Influencer Innovation at Mavrck. In this podcast Lindsey explains his thoughts on: 
The most important trends in influencer marketing right nowThe opportunities for influencers on LinkedInHow to build campaigns with micro and nano creatorsPlease go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

In the latest episode Ian speaks with Brian Freeman, the founder of Creatorland. Brian is building the LinkedIn for content creators and he explains: 
The core mission and vision of the platform and how it differs from traditional platforms like LinkedInHow creators are already using Creatorland to grow their business including some early success stories and How he’s building partnerships to help brands reach out to creatorsPlease go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

In the latest episode Ian speaks with Evan Britton, the founder of Famous Birthdays. This isn’t just a website but a treasure trove of data on celebrity and creator culture!

In this episode Evan explains:
How they collect the dataHow businesses and creators should think about using Famous Birthdays andHow some of the biggest creators like Addison Rae and Charlie D’Amelio were discovered on the platformThere is a lot of information packed into this short episode!

Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

Feastibles, Prime and Chamberlain Coffee are all excellent examples of creator backed businesses that are disrupting traditional FMCG brands. But how do you get an influencer to promote your start up brand in exchange for equity?

In this latest episode Ian speaks with Scott Van den Berg of Influencer Capital, a new fund that invests with influencer marketing in startups. They partner up with web’s most recognizable faces to put startup brands in front of millions of consumers in exchange for equity. 

I speak with the founder Scott to find out why start ups should think about doing an equity deal with influencers and how to construct a deal. This concept could be huge!

Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy. 

The Business of Creators is a podcast for content creators and everyone interested in the creator economy. On this show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.

Ian is co-founder of Electrify Video Partners,  a company investing $m in established creators to accelerate their growth. Check out electrify.video.

In this latest episode Ian speaks with Conor Eliot, Head of Creator Partnerships at Opus Clip.

Opus Clip is a generative AI video tool that repurposes one long form video into multiple short form videos in just one click. I've had a play around and it's pretty impressive what the technology can do already. I know that a number of top creators are using it and I wanted to get them on the show to tell us all about it. 

In this episode we discuss how Opus Clip can help a creator edit videos in seconds and the future of AI in video production. You don't want to miss it!

Please go check it out and subscribe to the show for more interviews from industry leaders shaping the Creator Economy.