95 episodes

FORMERLY KNOWN AS MASTERING METAIL

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.

*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!

The Commerce Collective Podcast Flywheel Digital

    • Business
    • 4.9 • 27 Ratings

FORMERLY KNOWN AS MASTERING METAIL

Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.

*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!

    This Month Above the Fold w/ Patrick Miller - The Big Shift

    This Month Above the Fold w/ Patrick Miller - The Big Shift

    This month’s episode of Above the Fold is a special edition covering Flywheel’s recently published whitepaper titled “The Big Shift.” Patrick and Emma cover the inspiration for the report, highlight key points, and discuss recent announcements that tie back to the paper. You can download the paper here (but be sure to listen to the episode for additional insights!).
    https://www.flywheeldigital.com/guides/the-big-shift-retail-power-dynamics?utm_medium=announcementemail&utm_source=slack&utm_campaign=the-big-shift-whitepaper&utm_content=deckworthy&internal_company_id=2021A1

    • 22 min
    Live from Cannes: The Future of Addressability with Amazon Ads' Brian Tomasette

    Live from Cannes: The Future of Addressability with Amazon Ads' Brian Tomasette

    The Commerce Collective Podcast is back in Cannes and is excited to launch this episode featuring Brian Tomasette - Director of Product, DSP, Amazon Ads that covers the future of addressability. We break it down into three segments, creating relevancy in a cookiesless world, simplification of controls for transparency, and upper funnel solutions for an increasingly fragmented landscape.

    • 17 min
    What Clients Want w/ Andrea Lennon of Omnicom

    What Clients Want w/ Andrea Lennon of Omnicom

    Andrea Lennon, Chief Client Officer at Omnicom joins the podcast to discuss what clients want, what clients need, and how clients and agencies can best work together to achieve their shared goals. What clients want can be broken down into three key themes, and Andrea educates us on how Omnicom approaches large client relationships at the holding company level.

    • 24 min
    This Month Above the Fold w/ Patrick Miller - Instacart + Uber Eats, SKU Sharing, & TV Advertising

    This Month Above the Fold w/ Patrick Miller - Instacart + Uber Eats, SKU Sharing, & TV Advertising

    The Commerce Collective Podcast’s monthly series, This Month Above the Fold, covers the most important eCommerce headlines each month broken down by none other than Patrick Miller, co-founder of Flywheel. For May 2024 we cover Instacart partnering with Uber Eats for restaurant delivery, SKU sharing across marketplaces, and the fate of TV advertising.

    • 16 min
    The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing

    The Power of A Unique Dataset & Advancements in Programmatic w/ Kroger Precision Marketing

    Jill Smith, VP of Sales at Kroger Precision Marketing joins us to educate on the power of Kroger's unique dataset, KPM's advancements within the offsite/programmatic space, and KPM's ambitions to eliminate ad waste for a more sustainable future.

    • 21 min
    Is There a Single Global Source of Truth in eCommerce?

    Is There a Single Global Source of Truth in eCommerce?

    What makes understanding the opportunity of ecommerce so difficult is that finding a global single source of truth can be incredibly difficult, but we think we have the closest answer. In this episode, Michael Rogosa of Flywheel Consulting joins us to showcase how Flywheel’s Consulting team approaches helping clients understand the opportunities that await and how to set ambitious enough goals that will drive their businesses forward.

    • 22 min

Customer Reviews

4.9 out of 5
27 Ratings

27 Ratings

Jason-Lx8 ,

Very Insightful!

Keep up the good work, looking forward for more episodes to come!

Louise Richman ,

The Best E-commerce Education simplified

Fantastic podcast & wonderful host Emma making a super simplistic way to understand e-commerce

Goldish92 ,

Great Podcast

Love it

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