The HeyCreator Show

HeyCreator
  • 4.8 (37)
  • ENTREPRENEURSHIP
  • UPDATED FORTNIGHTLY
The HeyCreator Show

The HeyCreator Show is for building your creator business. Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.

  1. 1 DAY AGO

    040: You Don't Need A Big Audience to Land Big Brand Deals (with Justin Moore)

    Think you need a huge audience to land brand deals? Think again! In this episode, Justin Moore, creator of Sponsor Magnet and founder of Creator Wizard, shares actionable strategies for landing sponsorships, standing out with brands, and building revenue—no matter your follower count. Don’t miss it! 🧲 Get Sponsor Magnet today! 📧 Join Justin's Creator Wizard newsletter 00:00 - Introduction Discover why follower count isn’t everything in sponsorships and meet Justin Moore, creator of Sponsor Magnet. 01:20 - Debunking the Follower Myth Justin explains why you don’t need a massive audience to land sponsorships. 04:30 - Common Mistakes in Sponsorships Why traditional pitching methods fail and how to stand out. 08:15 - The Sponsorship Continuum Framework Justin introduces a roadmap for creators at any stage to secure brand deals. 13:00 - Real-Life Examples of Niche Success Case studies of creators thriving with small but engaged audiences. 18:40 - Building a Sponsorship Pitching Habit How consistency and proactive outreach can unlock opportunities. 24:00 - The R.O.P.E. Method for Pitching Justin’s step-by-step formula for crafting compelling pitches. 31:30 - How to Find the Right Contact at Brands Tips for identifying decision-makers and ensuring your pitch lands with the right person. 36:45 - Tools for Managing Sponsorships Justin shares his Notion template and other tips for staying organized. 42:15 - Justin’s Creator Journey and Business Model How Justin evolved his business to support creators through coaching and resources. 49:30 - Adapting to Platform Changes Insights on staying ahead of shifts in content trends and algorithms. 54:00 - Sponsor Magnet: The Ultimate Guide Learn about Justin’s book and why it’s a must-read for creators. 57:40 - Closing Thoughts Justin’s advice for creators aiming to build sustainable, successful businesses.

    58 min

  2. 13 JAN

    039: The Secret to Selling More Without Becoming Internet Famous (with Jonathan Goodman)

    Get Jonathan's new book, The Obvious Choice at your favorite bookseller. Learn more here. 0:00 – Introduction 1:47 – Self-Publishing vs Traditional 3:19 – Finding Your Niche for Success 6:49 – The Power of a Back Catalog 11:25 – Self-Publishing vs. Traditional Publishing 16:09 – The Content Hamster Wheel Myth 19:11 – Focus on Real-World Impact 23:15 – The Games of Influence vs. Business 42:25 – The Four-Step Content Creation Framework 53:05 – Thought Leadership vs. Influencership 1:01:11 – Final Thoughts & How to Connect with Jon

    1h 1m

  3. 31/12/2024

    038: What Will 2025 Look Like For Creators? Our Predictions

    Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) make their annual 2025 predictions for the creator economy — including content trends, the importance of relationships, hard work, and, of course, AI. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

    46 min

  4. 24/12/2024

    037: The Best of HeyCreator 2024

    Sign up for our free 7 day "Creator Blueprint" email course! In today's special episode, we're running through the best HeyCreator moments & advice from 2024 — featuring incredible creators such as Justin Welsh, Amanda Goetz, Jay Clouse, Justin Moore, Gina Bianchini, Corey Wilks Psy.D., Cam Houser, Jason Levin, Cody & Cole Hock, Nat Eliason, Khe Hy, Tim Stoddart, Darrell Vesterfelt, Tim Grahl, Bryan Harris, Rachel Rodgers, Clifton Sellers, Alexis Teichmiller, and our very own Matt Ragland & Tim Forkin. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

    26 min

  5. 16/12/2024

    036: The Future of Creativity (with Dan Shipper)

    Sign up for our free 7 day "Creator Blueprint" email course! Today, I talked to my friend Dan Shipper (Co-founder and CEO of Every) about the future of creativity — specifically, how and why to use AI to get the most out of our creative work. This one's a bit deeper than a lot of surface-level AI conversations. We went in on how to use AI as a copilot on creative projects, what it teaches you about yourself as a creator, and the not-so-obvious possibilities coming in the future. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

    31 min

  6. 10/12/2024

    035: My EXACT Strategy for Crushing New Year Promotions

    Sign up for our free 7 day "Creator Blueprint" email course! The New Year is your chance to make a big impact — not just for your business, but for your audience. Your customers are motivated to start fresh, and you have the tools to help them succeed. I’ve seen how a clear, well-executed New Year promotion can transform lives and businesses. Last year, this exact strategy helped creators like you double their revenue while helping their audiences achieve their goals. Today, I’ll share a step-by-step plan you can implement immediately: how to position your product as the solution, build excitement, and execute a high-converting email campaign. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

    21 min

  7. 29/10/2024

    034: The Case For Going All-In on ONE Format

    Sign up for our free 7 day "Creator Blueprint" email course! In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) talk about content formats — specifically, why and how to choose the one kind of content you should focus on for the next few years, along with examples of creators succeeding with a signature format. Examples include Casey Neistat, Daniel Dalen, @bymaximise, Tyler Bruno, Seth Godin and more. Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

    23 min

  8. 22/10/2024

    033: Sell 10x more with one sentence (with John Meese)

    In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) works with John Meese on finding his own 10X Promise framework — your one-sentence selling point to display the massive outcome you’ll get for your customers. John isn’t your typical modern creator — he has no social media, and sells his programs and books almost exclusively through email… so you might want to pay extra close attention to how he’s able to clearly demonstrate his value.  Connect with us: Join the HeyCreator Community Submit a question to Creator Advice

    40 min
See All (314)

4.8
out of 5
37 Ratings

About

The HeyCreator Show is for building your creator business. Each week, host Matt Ragland various guests talk through all stages of the creator journey, intentionally designing each conversation to meet you where you’re at along the way. We’re sharing lessons from over a decade of helping digital creators launch and scale courses, communities, and coaching services — along with building newsletters, YouTube channels, and podcasts to millions of subscribers and downloads for our clients. For more about our show, company, and community go to heycreator.com.

Information

  • Creator
    HeyCreator
  • Years Active
    2010 - 2025
  • Episodes
    314
  • Rating
    Explicit
  • Copyright
    © HeyCreator
  • Show Website
    The HeyCreator Show

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