The Expert Economy Naomi Johnson

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Episode 8:

Why will go broke booking "1-2-1" appointments with Prospects



After attending a networking event, we're always encouraged to book 1-2-1 appointments with people we might like to work with. It's certainly is a nice idea. But it is also the fastest way to go broke!

In this episode, I discuss why having 1-2-1s is the fastest way to go broke, and how as Expert Entrepreneurs whose business is time sensitive, we need to be far more careful with our time. I offer an alternative method for getting to know new prospects that will energise your business and reap a return. 

KEY TAKEAWAYS:



1



Booking 1-2-1s are a waste of time. Aside from the travel time, the cost of the coffee and the unwanted calories, if a conversation has no direction it will get you no where.







2



Structuring your 1-2-1 with a value proposition that allows you to demonstrate your knowledge and service while getting to know your prospect is far more productive for both parties. 







3



When someone has seen you in action, they are better able to refer your services to your ideal prospects, and buy from you if appropriate.







4



Booking appointments back-to-back will also help you keep to time, as well as use your energy and focus in the most productive way.







5



Being clear on the outcome and purpose of any appointment will ensure your business grows. 









LISTEN TO THE FULL EPISODE



 

FEATURED ON THE SHOW



* Download my book The Expert Economy

* Pre-register for the next Expert Economy Strategy course 

* Come hang out on LinkedIn with me and connect with other like-minded peeps



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* Don’t miss an episode: subscribe and receive email notifications when you download the book

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Episode 7:

How to "fail forward" like a pro



Setting goals without the skill set to match can be detrimental to our well-being

We all know that starting a business is a steep learning for anyone, and even more so for those shifting from Employment to Entrepreneurship. We all need goals to work towards, but when you’re new to anything, expecting to meet your targets right out of the gate is unrealistic.

It takes time to build up the skills and habits to succeed and succeed consistently.

When we don’t have a realistic expectation or the right self-talk, it doesn’t take much to become despondent and give up on our goals altogether – and I should know, it happened to me.

In this episode, I share from my own story of pushing myself into the entrepreneurial world, and giving up on setting goals altogether because what was the point? I’d never achieve them, right? Instead, I learned the subtle art of failing forward and created my own coaching book to keep me on track.

Check it out now.

 

KEY TAKEAWAYS:



1



When we set goals and continually fail to meet them, we create evidence to use against ourselves about what we can and can’t do, and our self-belief and confidence diminish. As we sell our expertise as a service, this is something we must avoid at all costs.







2



An intention is the same as a goal, but it doesn’t have a deadline. This way, we can aim high, give it everything we’ve got, and take the learning forward into our next attempt with out the disappointment or feeling of 'failure'.







3



Setting intentions gets us into the habit of evaluating our performance and creating structures to support what we are aiming to achieve. Eventually, everything will be in place and reaching our goal consistently will become easy.







4



Failing forward is to never give up on what we’ve set out to achieve or conclude that it can’t be done. It is always to take the learning from apparent ‘failure’ forward into our next attempt, whether that is to go for the same thing again or pivot.







5



Failing forward recognises the gap between where we are now and where we want to get to, and gives us the opportunity to grow.

 





LISTEN TO THE FULL EPISODE



 

FEATURED ON THE SHOW



* Download my book The Expert Economy

* Pre-register for the next Expert Economy Strategy course 

* Come hang out on LinkedIn with me and connect with other like-minded peeps



LOVING THE SHOW?



* Don’t miss an episode: subscribe and receive email notifications when you download the book

* Follow on Spotify and subscribe via Apple Podcasts, Stitcher or RSS.

* Leave us a review on your Podcast platform.

* Ask me a question by leaving the show a message

* Join the conversation by leaving a comment below!



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Episode 6:

Why having start up cash is the worst thing for your new business



Having start up gives us a cushion to fall back on when things don't go quiet to plan, but they also can make things to comfortable.

As an Expert Entrepreneur leaving the corporate world and employment, knowing how to structure our businesses and sell our services is a steep learning curve.

Getting started we can be full of enthusiasm, but it doesn't take much to send us retreating back to our comfort zone - and not even notice we're doing it.

In this episode, I share with you why having start-up cash can hinder your progress and make you go soft. Along with highlighting various tripping points, I also give you key tips to make sure you stay on track.

 

KEY TAKEAWAYS:



1



A plane that goes off course by 2 degree will be thousands of miles off course within hours. When you hide yourself away developing your product instead of speaking to prospects, you're going off course.







2



Every day in your business is costing you money. Your life has overheads that need to be covered, and if you aren't covering them with your new income, you are 'investing' that money into your product.







3



It doesn't take long for that investment to add up, and eat your entire savings account. The only trouble is, when we're in the thick of it we often don't see that our excuses (to not sell, to stay developing) are adding up, and could result in a £50k investment we can't get a return on.







4



If a friend asked you to invest £50k in a business, what questions would you ask and what would you expect to see from her? These are the same questions you need to ask yourself.







5



Without accountability, it can be too easy to sink into your comfort zone, make excuses and not push forward. Don't let your bank account be the the thing to give you a rude awakening.





LISTEN TO THE FULL EPISODE



 

FEATURED ON THE SHOW



* Download my book The Expert Economy

* Pre-register for the next Expert Economy Strategy course 

* Come hang out on LinkedIn with me and connect with other like-minded peeps



LOVING THE SHOW?



* Don’t miss an episode: subscribe and receive email notifications when you download the book

* Follow on Spotify and subscribe via Apple Podcasts, Stitcher or RSS.

* Leave us a review on your Podcast platform.

* Ask me a question by leaving the show a message

* Join the conversation by leaving a comment below!



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 Episode 5:

10 Linkedin myths that are holding you back

 



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You've attending LinkedIn training workshops yet  you still find yourself staring at the screen asking 'How do I get leads from LinkedIn?'

If this sounds like you, you're not alone. Countless people have left LinkedIn workshops still baffled as to how to use it. It's not the trainers fault, or that they didn't learn. It's that they are missing a vital element: Strategy. And what it means to them, uniquely, in their business. 

In this episode, I pull on seven years experience training people how use LinkedIn to bust open the myths that have held people back for far too long. 

 

KEY TAKEAWAYS:



1



When someone says they get "all their business from LinkedIn" they are actually combining a lot of online and offline strategies, including leveraging trust from different areas of their life - see Episode 4







2



You can't win business on LinkedIn. LinkedIn is a tool that you can find leads through, but you are going to need a sales appointment to convert a prospect. 







3



You don't have to establish 'Influencer' status to win your first clients, or become fully booked for years. LinkedIn Lives and video, are optional. 







4



Your LinkedIn Profile is absolutely critical, because no matter what you do on the platform to gain attention, your prospect will come back to you profile - what are you doing to make the right first impression and book the prospect into a sales appointment.







5



You don't need to pay for LinkedIn to get these results. LinkedIn Premium is for job hunters. Sales Navigator is for sales people. As Expert Entrepreneurs, we don't need either. 







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Episode 4:

How to Accelerate your success by leveraging trust in your network



Whether you're just getting started and still figuring things out in your business, or whether you're looking to inject some new life into your existing packages, this strategy is for you.

In this episode, I talk about how to leverage the trust you've spent decades building to open doors of opportunity. Throughout our lives, we have all met people and made an impression. We may have met a person for half an hour or spent a lifetime with them, it doesn't matter, every person is part of our network and holds a certain level of trust in us. We can leverage this trust to open doors of opportunity and get where we want to go.



And the great thing about this strategy is, you don't even have to have all your ducks lined up. It actually works best when you are still figuring out the problem you want to solve and how you want to deliver it.



 

KEY TAKEAWAYS:



1





Your network is really your 'net worth' - it's what you have left when you've lost all your worldly goods. True wealth is having people who trust and respect you and are willing to open doors for you when/if you lose everything.





2





You've developed trust and reputation with every person you've met, whether for a long or short time. 





3





Connecting with everyone you've met and know on LinkedIn is when the real magic happens. It's like putting all your money in the same bank account. It grows interest.







4





When we ask for an introduction to an ideal prospect, the trust your mutual contact has in you is transferred to your prospect, making them much more receptive to hearing from you. 





5





If you aren't sure what your product offering is yet, or you're looking to take your current offering up a notch, the research strategy is ideal for getting you in front of your prospect.





 



LISTEN TO THE FULL EPISODE





 

FEATURED ON THE SHOW



* Download my book The Expert Economy

* Pre-register for the next Expert Economy Strategy course 

* Come hang out on LinkedIn with me and connect with other like-minded peeps



LOVING THE SHOW?



* Don’t miss an episode: subscribe and receive email notifications when you download the book

* Follow on Spotify and subscribe via Apple Podcasts, Stitcher or RSS.

* Leave us a review on your podcast platform.

* Ask me a question by leaving the show a message

* Join the conversation by leaving a comment below!



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Episode 3:

Why it's not always procrastination



Do you ever find yourself unable to move forward with a big goal? You know you want the result and are willing to do the hard work, yet you find you're not moving forward.

In this episode, I share the insights I have learned writing three books, a training course, and multiple other resources for my business. Sometimes, what we think is procrastination actually isn't, and when we understand this, we can stop giving ourselves such a hard time.

 

KEY TAKEAWAYS:



1



You can't stand over a plant and shout GROW! The best ideas formulate in their own time. Sometimes you just need to give them space.







2



Comparing ourselves to others is never a good thing. Accountability groups are great, but if you're in the wrong place, doing the wrong thing, at the wrong time, it isn't going to work. 







3



Stay in tune with your intention to achieve your goal. Keep seeing what is showing up for you, and take positive steps to resolve any limiting beliefs, time constraints etc.







4



If you forget you set a goal, it wasn't the right goal for you in the first place. 







5



Big goals need breaking down into manageable steps, and there is a trick to finding your momentum which I share in this episode.





LISTEN TO THE FULL EPISODE



 

FEATURED ON THE SHOW



* Download my book The Expert Economy

* Pre-register for the next Expert Economy Strategy course 

* Come hang out on LinkedIn with me and connect with other like-minded peeps



LOVING THE SHOW?



* Don’t miss an episode: subscribe and receive email notifications when you download the book

* Follow on Spotify and subscribe via Apple Podcasts, Stitcher or RSS.

* Leave us a review on your Podcast platform.

* Ask me a question by leaving the show a message

* Join the conversation by leaving a comment below!



Available Now On: 



















 



















Search for:























MEET NAOMI

Founder of The Expert Economy

 



Naomi Johnson is a LinkedIn Profile Expert who began her entrepreneurial career as a Life Coach in 2006. After making all the classic mistakes and writing her book Grassroots to Green Shoots about the lessons she learned, Naomi was determined to rectify her wrongs and master the art...