Gym Owner High Retention Rates and Effective Sales Strategies

In this episode, we’re joined by Jake Wilkins, FMA client and owner of The Game Changer Training in Milton Keynes, UK. Hear how Jake has gone from a struggling gym owner to running a thriving small group personal training facility. Jake shares how he transformed his business with a relentless focus on client experience, consistent team communication, and smart marketing strategies. He has managed to increase prices from £99 to £247 and implement a SGPT model. Whether you’re a gym owner looking to scale or just starting out, Jake’s insights on retaining clients, boosting conversion rates, and planning for expansion are invaluable. Tune in to discover the key tactics that helped Jake grow his gym and create a strong, supportive community.

Key Highlights:

• How to achieve a 97% client retention rate and low attrition

• The best way to increase your prices in a short period of time just like Jake who went from £99 to £247

• Changing from 1-2-1 PT to a more profitable SGPT model

• How Jake went from 30 to 107 active clients 

• The benefits of opening a coffee shop and meal prep business next door to his gym

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth. 

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/. 

Connect with Jake Wilkins on Instagram

https://www.instagram.com/j_a_k_e_w_i_l_k_i_n_s/. 

Connect with The Game Changer Training on Instagram

https://www.instagram.com/thegamechangertraining/. 

This episode is sponsored by Harbiz, Grow your business with the #1 app for fitness professionals, personal trainers, yoga, pilates, physiotherapists, studios and nutritionists. Click the link to find out more.

⁠⁠https://harbiz.io/en/?source=FMA&utm_medium=PODCAST&utm_source=presentations&utm_campaign=PODCAST

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