The Fitpreneur Podcast

Cardy Brothers
  • 5.0 (1)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
The Fitpreneur Podcast

Welcome to The Fitpreneur Podcast with Jack & Jacob! We're two brothers on a mission to help personal trainers like you build, grow and scale a fitness studio business. In our show, we'll share the secrets we've discovered from growing our own gyms. Plus, we'll give you tips that you can use to become the go-to for fitness in your local market. So, sit back, relax, and let's dive into the world of gym growth together. We're excited to have you with us! Hosted on Acast. See acast.com/privacy for more information.

  1. 6 DAYS AGO

    #38: Breaking Down Our Q1 Numbers: Leads, Sales & Lessons

    In this episode, we look back at everything that happened for us in Q1 across both gym locations. We share what worked, what didn’t, and how we’re planning for Q2. We also walk you through the exact quarterly review template we use inside Gym HQ—our full operating system for gym and studio owners. You’ll hear real numbers, wins, lessons we learned, and what we’re doubling down on next. If you’re running a gym and want to grow it the right way, this one’s for you. ************************** CLICK HERE TO JOIN THE WAITING LIST FOR GYM HQ CLICK HERE FOR FREE QUARTERLY PLANNING TEMPLATE ************************** SUBSCRIBE TO OUR FREE NEWSLETTER And learn how to build, grow and scale your fitness studio. Join 3,500+: gym owners here: https://www.thefitpreneur.com ************************* SHOW NOTES: 00:00 – Intro & what this episode is all about 01:00 – What Gym HQ is and why we built it 02:30 – Our biggest win this quarter: centralised online sales 05:00 – How we kept a premium feel with online consults 06:30 – First events of the year and what we learned 08:00 – Lessons learned around time, systems and team care 10:40 – Full Q1 numbers breakdown from Location 1 13:00 – Full Q1 numbers from Location 2 15:00 – How we now manage our waiting list differently 16:40 – Top 3 goals going into Q2 18:50 – Creative ways we’re telling client stories 20:40 – Plans for a run club and future events 22:30 – Optimising systems, processes and AI lead handling 24:00 – Wrapping up with key takeaways and template download info ************************* FIND US ELSEWHERE: Instagram: instagram.com/thecardybrothers Facebook Page: facebook.com/cardybrothers Twitter: x.com/cardybrothers Hosted on Acast. See acast.com/privacy for more information.

    26 min

  2. 2 APR

    #37: Are You Focusing on the WRONG Things in Your Gym?

    We’ve been flat out with events lately, but in this episode, we wanted to talk about something that keeps popping up with gym owners—and honestly, we’ve fallen into the same trap too. It’s the habit of focusing on the wrong stuff. Decorations over foundations. Looking busy instead of doing the real work. We talk about the things that feel productive—like tweaking your Canva posts or stressing over your Instagram grid—but don’t actually grow your studio. Then we get into what does move the needle: sales, retention, knowing your numbers, and building the kind of business that lasts. This one’s a bit of a rant, but it’s a useful reminder for us too. If you’re a studio owner who sometimes loses focus or overthinks the small stuff, this episode’s a line-in-the-sand moment. ************************** SUBSCRIBE TO OUR FREE NEWSLETTER And learn how to build, grow and scale your fitness studio. Join 3,500+: gym owners here: https://www.thefitpreneur.com ************************* SHOW NOTES: 01:45: Focusing on the wrong stuff 05:20: Decorations vs foundations 09:00: Avoiding hard things like sales 12:00: What foundational work actually looks like 20:50: A simple action plan to shift focus ************************* FIND US ELSEWHERE: Instagram: instagram.com/thecardybrothers Facebook Page: facebook.com/cardybrothers Twitter: x.com/cardybrothers Hosted on Acast. See acast.com/privacy for more information.

    24 min

  3. 25 MAR

    #36: How to Run Gym Ads That Stand Out in a Crowded Market

    If you’ve ever run Facebook or Instagram ads and felt like they didn’t quite land, this one’s for you. We talk about the real reason ads stop working, why it’s probably not your targeting, and how to tell if it’s a business problem or a marketing one. Plus, we walk through a simple framework based on the five stages of awareness, so you can match your message to what your audience actually needs to hear. We also share what’s working right now for us and our clients—from narrowing offers to launching high-trust ad campaigns and even using body scans to spark action. Nothing fluffy, just real examples and stuff we’re testing inside our own studios. ************************** SUBSCRIBE TO OUR FREE NEWSLETTER And learn how to build, grow and scale your fitness studio. Join 3,500+: gym owners here: https://www.thefitpreneur.com ************************* SHOW NOTES: 00:00 – Why we’re doing audio-only today 01:00 – When gym ads don’t work and what to check first 03:00 – The five stages of awareness (and how to use them) 06:00 – How to shift your message as your market evolves 10:00 – Real example: narrowing your offer to cut acquisition costs 14:00 – Moving leads down the funnel with smarter headlines 17:00 – Behind the scenes: building systems to scale 20:00 – A summer idea to spark walk-ins using body scans ************************* FIND US ELSEWHERE: Instagram: instagram.com/thecardybrothers Facebook Page: facebook.com/cardybrothers Twitter: x.com/cardybrothers Hosted on Acast. See acast.com/privacy for more information.

    24 min

  4. 19 MAR

    #15: How to Build an Appointment Funnel for Your Gym [Replay]

    This is a replayed episode from last year. In it, we talk about how to build an appointment funnel for your gym. We dive deep into the steps you need to take to create a seamless journey for potential clients, turning them from interested leads into lifelong members. We'll cover everything from organising your calendar to automating appointments and creating valuable content that fills any gaps in your funnel. This isn't just about booking more appointments; it's about making sure those appointments turn into loyal clients. ************************** SUBSCRIBE TO OUR FREE NEWSLETTER And learn how to build, grow and scale your fitness studio. Join 3,500+: gym owners here: https://www.thefitpreneur.com ************************* SHOW NOTES: [02:45] - Why Every Gym Needs an Appointment Funnel [05:30] - Top Tips for Organising Your Calendar Like a Pro [11:15] - The Secret to Automating Your Appointments [18:40] - How to Create an FAQ Page That Converts [26:55] - Fill-the-Gap Content: The Game Changer for Your Funnel [33:20] - Success Stories: How Real Gyms are Crushing It [40:10] - Must-Know KPIs for Mastering Your Appointment Funnel ************************* FIND US ELSEWHERE: Instagram: instagram.com/thecardybrothers Facebook Page: facebook.com/cardybrothers Twitter: x.com/cardybrothers Hosted on Acast. See acast.com/privacy for more information.

    29 min

  5. 12 MAR

    #35: What No One Tells You About Running an Open Gym (6 Hard Lessons)

    We’re back after a short break, and today we’re diving into everything we’ve learned from running an open gym. It’s been nearly six years since we bought ours, and along the way, we’ve seen just about everything—good, bad, and downright ridiculous. We’re sharing what’s worked, what’s gone wrong, and what you need to know if you’re thinking about opening your own gym. From designing the space to avoiding expensive mistakes, we break down the biggest lessons we’ve learned. We also talk about the unexpected challenges, like why gym equipment breaks more often than you think, how to handle failed payments without losing your mind, and why serving the right people (not just hardcore lifters) is the key to success. If you’re a gym owner—or thinking about becoming one—this episode will help you avoid some major headaches. ************************** SUBSCRIBE TO OUR FREE NEWSLETTER And learn how to build, grow and scale your fitness studio. Join 3,500+: gym owners here: https://www.thefitpreneur.com ************************* SHOW NOTES: 0:00 – The biggest mistake small studios make 2:30 – Adjusting to life with two kids 5:55 – The journey of buying and growing an open gym 7:40 – Why gym layout matters more than you think 11:30 – The hidden costs of running an open gym 15:00 – Setting and enforcing gym rules (without exceptions) 19:10 – Why you need to keep gym marketing fresh 22:15 – The problem with serving only hardcore lifters 25:40 – How we handle failed payments (without chasing people) ************************* FIND US ELSEWHERE: Instagram: instagram.com/thecardybrothers Facebook Page: facebook.com/cardybrothers Twitter: x.com/cardybrothers Hosted on Acast. See acast.com/privacy for more information.

    28 min

  6. 23 FEB

    #34: Online vs In-Person Consultations: What’s Really More Effective?

    We’ve been diving deep into a new sales process that’s already showing some incredible results. In this episode, we break down how switching to online consultations has helped us hit a 100% show rate and an 89% close rate — all on Zoom. We talk about why we’re testing this process, what’s working, and where the cracks are starting to show. Plus, we get into how this new setup could make scaling future locations far smoother without losing that personal touch. We also chat about sales funnels, booking strategies, and how we’re centralising our sales process so we can focus more on growth and less on juggling schedules. And yes, there’s some love language talk in here too — because apparently, that matters more than we thought. ************************** SUBSCRIBE TO OUR FREE NEWSLETTER And learn how to build, grow and scale your fitness studio. Join 3,500+: gym owners here: https://www.thefitpreneur.com ************************* SHOW NOTES: 0:00 – Early results from online consultations: 100% show rate & 89% close rate 0:39 – A deep dive into love languages (yep, really) 2:00 – Why we’re experimenting with online consults and what it means for scaling 3:47 – The problem with traditional sales consults at multiple locations 5:00 – Centralising sales to future-proof growth 6:14 – The pros and cons of online vs. in-person consultations 9:17 – Breaking down the new online sales funnel 12:00 – How we’re building trust during virtual sales consults 16:00 – Optimising the process: what’s working and what’s not 20:00 – The handover: from sales to studio manager 23:08 – Our AI-powered appointment setter (and why it’s a game-changer) ************************* FIND US ELSEWHERE: Instagram: instagram.com/thecardybrothers Facebook Page: facebook.com/cardybrothers Twitter: x.com/cardybrothers Hosted on Acast. See acast.com/privacy for more information.

    25 min

  7. 2 FEB

    #33: How to Use Client Surveys to Transform Your Fitness Studio

    In this episode, we’re diving into the power of client surveys and how they’ve shaped our business. We share what we learned from surveying our members, the surprising insights we gained, and how we’re using this feedback to improve everything from our services to our marketing. We’ll also talk about how we structured our survey, tips for getting more responses, and how we turned raw data into actionable steps that have already made a big impact. Plus, we’ll give you a behind-the-scenes look at how we visualised the data and made it super useful. ************************** LINKS MENTIONED How We Used a Simple Survey to Transform Our Gym BusinessTurning the data into charts using Canva ************************** SUBSCRIBE TO OUR FREE NEWSLETTER And learn how to build, grow and scale your fitness studio. Join 3,500+: gym owners here: https://www.thefitpreneur.com ************************* SHOW NOTES: 0:00 – Survey results overview and why we started surveying clients. 1:16 – Why feedback is scary but essential. 4:39 – Our survey objectives and how we crafted the right questions. 8:41 – The surprising insights we discovered from client feedback. 10:06 – Strategies to boost survey completion rates. 14:07 – How to use survey data to inform marketing and retention strategies. 17:46 – Improvements we’re making based on feedback. ************************* FIND US ELSEWHERE: Instagram: instagram.com/thecardybrothers Facebook Page: facebook.com/cardybrothers Twitter: x.com/cardybrothers Hosted on Acast. See acast.com/privacy for more information.

    22 min

  8. 19 JAN

    #32: How to Open a Fitness Studio in 2025: A Step-by-Step Guide

    In this episode, we break down everything you need to know about opening a fitness studio in 2025. Drawing from our experience launching two studios in one year, we walk through every step, from finding the perfect location to building a thriving community. We talk about why now is the best time for fitness professionals to transition from renting space to owning their own studio and share the systems we’ve used to hit capacity before opening our doors. You’ll hear why in-person fitness is on the rise, how to secure favourable lease terms, and the strategies we’ve used to pre-sell memberships. We also share tips for building a strong team, nailing sales consultations, and turning one-time clients into long-term members. Plus, we shout out some of the incredible success stories from our clients who’ve launched studios of their own. ************************** SUBSCRIBE TO OUR FREE NEWSLETTER And learn how to build, grow and scale your fitness studio. Join 3,500+: gym owners here: https://www.thefitpreneur.com ************************* JOIN THE WAITING LIST FOR LAUNCH KIT Open and fill your gym/studio to capacity before you open your doors. It’s the exact process we’ve used to launch and fill both of our own studios—and now, we’re sharing it with a small group of clients. Click here to join the waiting list ************************** SHOW NOTES: 0:00 - Why in-person fitness is trending in 2025 2:15 - The benefits of owning your own studio 4:10 - Finding the right location and model 8:01 - Negotiating leases and financial planning 13:45 - Building anticipation with a waiting list 15:22 - Hiring and managing coaches effectively 19:48 - Facebook and Instagram ad strategies 22:08 - Converting clients with sales consultations 24:48 - Creating an onboarding process that works 26:10 - Building a strong member community ************************* FIND US ELSEWHERE: Instagram: instagram.com/thecardybrothers Facebook Page: facebook.com/cardybrothers Twitter: x.com/cardybrothers Hosted on Acast. See acast.com/privacy for more information.

    32 min
See All (39)

    About

    Welcome to The Fitpreneur Podcast with Jack & Jacob! We're two brothers on a mission to help personal trainers like you build, grow and scale a fitness studio business. In our show, we'll share the secrets we've discovered from growing our own gyms. Plus, we'll give you tips that you can use to become the go-to for fitness in your local market. So, sit back, relax, and let's dive into the world of gym growth together. We're excited to have you with us! Hosted on Acast. See acast.com/privacy for more information.

    Information

    • Creator
      Cardy Brothers
    • Years Active
      2024 - 2025
    • Episodes
      39
    • Rating
      Clean
    • Copyright
      © Cardy Brothers
    • Show Website
      The Fitpreneur Podcast

    You Might Also Like

    Content Restricted

    This episode cannot be played on the web in your country or region.

    To listen to explicit episodes, sign in.

    Stay up to date with this show

    Sign in or sign up to follow shows, save episodes and get the latest updates.
    Select a country or region

    Africa, Middle East, and India

    Asia Pacific

    Europe

    Latin America and the Caribbean

    The United States and Canada