19 episodes

What Is The Podcast? The Future State - Modern business & future trends explored by Nick Walter & Danny Denhard.

CEO of XR business Nick Walter & Danny Denhard founder of www.focus.business and mustreads.co.uk newsletter discuss the future state of one business topic per week with deepdives and insights

The Future State Of Podcast danny denhard

    • Business
    • 5.0 • 3 Ratings

What Is The Podcast? The Future State - Modern business & future trends explored by Nick Walter & Danny Denhard.

CEO of XR business Nick Walter & Danny Denhard founder of www.focus.business and mustreads.co.uk newsletter discuss the future state of one business topic per week with deepdives and insights

    The Future State Of Content Podcast with Beth Gladstone, Nick Walter & Danny Denhard

    The Future State Of Content Podcast with Beth Gladstone, Nick Walter & Danny Denhard

    Beth Gladstone owner of Built By Content joins this weeks future state of podcast with Danny Denhard & Nick Walter. We discuss everything content related, and go deep into the future state of content, including channels like TikTok, YouTube Shorts aka micro content, why video is a must for most not all and what we can learn from Paris Hilton, the rise of long form content and why automation and SEO will always be essential channels. 

    Connect With Beth


    Check out Beth's agency - https://www.builtbycontent.com
    Her instagram filled with recommendation - https://www.instagram.com/bethbycontent/
    Or 
    On LinkedIn https://www.linkedin.com/in/beth-gladstone/

    Take Away Moments 

    Beth's Quotables 


    Brands need a mission to guide all content (look at Oatly & Olio for brand inspiration) 
    The questions to ask if you are struggling with content: 

    Q. What is the aim here? Q. Why do you want to do that? Q. Does that map back to the overall company goals? - Beth 
    Vanity metrics seem great but don't get obsessed by them and what they need  



    Danny's Quotables  


    Make art not content - make art that is not lost in social feeds 
    E I E Framework: educate, inspire and entertain. The core pillars that people should build content around

    Nick's Quotables


    "the normal kind of VR production for example, is like producing a video game. Or a short film or something like that. It's very, very labor intensive, very expensive. You're talking 50,000 upwards to create a one-off VR experience that doesn't really live on. You know, it's an experience you have and once you've had it, once you're very unlikely to return to it, unless it's significant" 

    The Future State Of Content Predictions

    Beth's 


    Longer form content 
    Content automation
    Mini docuseries for B2C brands (B2B brands have led the way for years)
    Programmatic SEO
    More experience based content - multi touch content 



    Nick's 


    AR & VR content creation tools 
    A lot more interactive content that we will be engaged with and seeking out 
    Content that drives the physical not just the digital 



    Danny's 

    - Experiences

    - Creator editor role

    - Live stream come and go for most

    - Live debate — duet remixing

    - CCTV style content

    - Art not content. NFTs prime example

    - Search vs discovery vs paywall 



    Want to listen to the future state of content again, jump tp to 43 mins for the predictions  

    • 57 min
    The Future State of Wrap Up 2021 And The Future State of 2022 🔮

    The Future State of Wrap Up 2021 And The Future State of 2022 🔮

    Thanks for listening this year. Nick and I return to help recap 2021 and help you think about where 2022 is going and how to shape some of your thoughts: 



    The 2021 Wrap Up Episode 

    The most listened to The Future State of podcast(s) of the year:

    Listen to the previous podcasts here


    The Future State of NFT's
    The Future State Of Social Media & Social Networks Podcast
    The new email client 

    Nick’s app’s of 2021:

    Riverside - Why? For recording podcasts, webinars etc
    Canva - Why? Easy design
    Fiverr - Why? For cheap resources
    Apple podcast app - Why? For listening to podcasts

    Danny’s App’s of 2021:

    Product: iPad Pro 2021 - Why? Replaced my laptop and brilliant for multitasking and removing the need to have multiple devices.
    Apps:
    Podcast tool - Descript Why? Edit podcasts by word and phrases not
    around.co - Why? App that helps to shape an organisation around communications and effective comms, like sending notes post meetings to all attendees.

    The Future State of 2022 

    Nick’s Predictions


    Life: Staycations
    Tech: Work - Private members clubs & branded workspacesMetaverse future - Apple's AR & VR (mixed) headsetTikTok continued dominance, NFT's become usable, Improvement in NFT's, Improved audio.



    Danny’s Predictions


    Life: First super app, New UGC platform, a boom in Payless stores, contactless and innovation in online purchases, BNPL moving towards digital banks and going after food space
    Work: Consolidation (Danny's consolidation blog post referenced) In banks, food delivery, shift to third place, hybrid future of work, huge IT hacks (Danny’s brother’s IT support https://www.ittroublefree.co.uk/business/ and solutions company)



    Contact Nick and Danny

    Contact with ideas you would like Danny and Nick to record podcasts on dannydenhard+futurestate@gmail.com

    Contact here to apply to appear on the show as a guest 

    • 43 min
    The Future State Of Saving & Discounts - Black Friday Special Podcast With Danny Denhard & Nick Walter

    The Future State Of Saving & Discounts - Black Friday Special Podcast With Danny Denhard & Nick Walter

    This week Danny Denhard and Nick Walter return with another instalment of the future state of podcast. 

    We discuss the future state of savings and discounts not just the craziness of Black Friday and cyber Monday. 

    The Good


    General savings for consumers
    Often makes expensive seasonal gifts more affordable

    The Bad


    The strain it places on logistics
    The work environment in many businesses becomes more stressful, creates more issues with internal teams and many businesses actually lose money rather the traditional Black Friday where businesses started to make money

    The Ugly


    Consumerism crisis
    The cost of delivery on the environment
    Material gifts at Xmas

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    Important Topics Discussed: 


    Black Friday has been undone in the UK - The biggest retailers are all doing it differently. It’s causing confusion and chaos for consumers
    We saw ‘fake Black Friday’ a week early (19th) in the U.K. - devaluing what Black Friday and Cyber Monday was designed for
    Many are pushing Black Friday week and Black Friday month.
    We have seen huge year on year growth of sales for Black Friday
    Singles Day
    The West has adopted Single Day, which is traditionally an unoffical Chinese singles holiday. Singles Day in the UK is actually in March
    Amazon’s Influence
    Prime Day - The day(s) where Amazon drives savings across the marketplace - the biggest brands can drive attention and savings to their customers as part of their brand moat
    Amazon are reportedly planning to open 260+ stores over the next few years aka they truly know UK are hybrid shoppers 80% in store - 20% online so shopping in the U.K. has to be considered to have retail presence + online.
    We now have Prime expectations, subscription enables us to have: fair prices, quick delivery, free returns.
    Brands using biases against us: Cashless Effect (contactless transactions drive 8% more spend as seem like you are not spending as much money, this is why casino's use chips... seems less than cash),
    Brands that don’t discount might actually win the long game, brands include - Apple, Peloton, Chanel, Louis Vuitton, Tiffany & Co, Lululemon
    Unsung Heroes - Forums and groups
    Many saving related forums are super popular
    Thousands of Facebook groups dedicated to it
    The science behind why Aldi and Lidl surprise aisle
    Many groups dedicated to how to gain an extra saving, use certain points schemes, leverage the best deals

    Watch the Decarbonising The Art World Video Nick mentions.



    Tell Us What You Think: Let's us know what you think of the future state of saving on twitter... @dannydenhard or @nickwalter23 



    Or Connect with us 

    Danny on LinkedIn == Nick On LinkedIn 

    • 50 min
    The Future State Of Meta Aka Facebook 👍 or 👎

    The Future State Of Meta Aka Facebook 👍 or 👎

    TLDR: Why Facebook is moving to Meta and its quest to the Metaverse? 

    For full insights and analysis sign up at www.thefuturestate.co.uk


    Nick and Danny dive into the Meta brand, the Facebook rebrand that has a wave of memes (here is the Iceland Tourism example https://www.facebook.com/inspiredbyiceland/videos/182101337445400/), the PR machine created quite a buzz but as many questions trying to understand what it means.
    Danny takes you through the history of the brand, the reason why its journey is so important and why the fights and bets made by Facebook’s leadership team have led to one of the biggest rebrands in history.
    Danny answers Nick’s question of why the rebrand was so important and the other potential it had

    Important notes: You have 4 master brand types you can: monolithic (FedEx), endorsed (Virgin), free standing (unilever with dove, wall's etc), hybrid (coca cola company, coca cola - diet coke - coke zero + sprite, fanta etc)



    What is Meta? Group of businesses - Facebook (big blue), Instagram, WhatsApp, - VR and experimental. Money making (facebook app, instagram) vs money losing (whatsapp, VR, metaverse building). Is comparable to Alphabet (Google's parent)


    Nick dives into the metaverse and the VR and AR side of the rebrand and repositioning (well worth watching the haptics ​​https://twitter.com/boztank/status/1460668829789351936
    Danny and Nick answer a listener question: From James Sinfield @ Nestle“In your honest opinions, will Facebook (Meta) succeed with their aim of building a new version of Internet? Is there a flaw in their thinking?”
    Then comes the future state of Facebook and Meta (including the breakdown of the metaverse)

    6 Ways To Help Shape Your Thoughts


    Facebook has turned into email 2.0 - necessary evil for many
    Facebook was the gateway to the internet for millions of users - particularly in Asia and Africa
    Facebook isn't a social network it's an ad's network - Facebook's biggest challenge is their algorithms and controlling how content spreads. This is not under control and they struggle to do so, so why will people rush to the new Meta products, software or hardware driven
    Meta has to shape and control the next generation of platforms. They never shaped the iPhone or any android device.
    "Our biggest competitor by far is iMessage" - Mark Zuckerberg on 31st Oct 2018
    Meta is a brand rebuild alongside a new ten year mission

    What do you think, let us know @dannydenhard and @nickwalter23 on Twitter 

    • 1 hr 4 min
    The Future State Of Social Media Pitch Edition - Commentary Based Social Media Site ✅

    The Future State Of Social Media Pitch Edition - Commentary Based Social Media Site ✅

    Danny pitches (Nick) his latest idea of improving social media to improve social media with a dedicated commentary and reaction based social media site. 

    A teaser of the full idea - read the full breakdown on newsletter and site.  

    The What


    A social network based on communication and commentary, with an ability to reply with video, loom style videos, screenshots, mock ups, commentary (like in notion and Google docs) and scores of relevancy.
    Think slack or discord with threading and interactive timelines.
    Reddit on steroids
    Allows you to embed or bookmark links and play natively could - what twitter should have offered

    The Why


    The current options have existing users who are used to using the platform as it is, almost all networks are very basic 
    Many people want to discuss with people with similar or importantly differing views 
    We are getting bored of influence based social networks like Twitter, Facebook, LinkedIn or being filtered by algorithms
    It's time we found a different way to express ourselves

    The How


    New mobile and desktop experience
    Private vs public --- Private for invite only and communities (Trust) --- Public for bigger reach and conversation (Reach & Fame)
    Built on an idea you are sharing, a piece of knowledge or an insight nugget you want to share

    —The Business Side—


    TAM - 💰💰💰💰 (Large)
    Difficulty - 👎👎👎👎👎 (Very Hard)
    How to make money - Subscriptions & contextual advertising &/or charge brands to interact
    Competition - 9️⃣/🔟 - social networks, YouTube, Medium & blogs

    • 31 min
    The Future State of NFT's Podcast with Danny Denhard, Nick Walter & Alex Moss 🖼

    The Future State of NFT's Podcast with Danny Denhard, Nick Walter & Alex Moss 🖼

    Alex Moss from NFTU.io joins Danny and Nick to discuss the future of NFT's. 

    Whether you are new, have some knowledge or have experience with NFT's, ETH and art, this podcast will help guide you through the current wave of NFT's and prepare you for the future of ETH, NFT's and web3. 

    Alex breaks down: 


    What NFT's actually are 
    Why NFT's is so misunderstood 
    What are the current NFT use cases 
    Why there is so much hype around Bored Ape, Evolved Apes
    What artists need to know and how think bigger 
    Why the NFT world lives on Twitter and Discord and why you need to really understand why the world of NFT's evolves so quickly
    Why music, art and brands have to get into NFT's and not lose out early 
    Why Nick is right on his quest to use NFT's

    • 1 hr 2 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Graham_Barber_ ,

Great show - well worth a listen

Really enjoying the show - great format and great topics. Thanks guys.