The Future State Of Podcast danny denhard

Beth Gladstone owner of Built By Content joins this weeks future state of podcast with Danny Denhard & Nick Walter. We discuss everything content related, and go deep into the future state of content, including channels like TikTok, YouTube Shorts aka micro content, why video is a must for most not all and what we can learn from Paris Hilton, the rise of long form content and why automation and SEO will always be essential channels. 

Connect With Beth


Check out Beth's agency - https://www.builtbycontent.com
Her instagram filled with recommendation - https://www.instagram.com/bethbycontent/
Or 
On LinkedIn https://www.linkedin.com/in/beth-gladstone/

Take Away Moments 

Beth's Quotables 


Brands need a mission to guide all content (look at Oatly & Olio for brand inspiration) 
The questions to ask if you are struggling with content: 

Q. What is the aim here? Q. Why do you want to do that? Q. Does that map back to the overall company goals? - Beth 
Vanity metrics seem great but don't get obsessed by them and what they need  



Danny's Quotables  


Make art not content - make art that is not lost in social feeds 
E I E Framework: educate, inspire and entertain. The core pillars that people should build content around

Nick's Quotables


"the normal kind of VR production for example, is like producing a video game. Or a short film or something like that. It's very, very labor intensive, very expensive. You're talking 50,000 upwards to create a one-off VR experience that doesn't really live on. You know, it's an experience you have and once you've had it, once you're very unlikely to return to it, unless it's significant" 

The Future State Of Content Predictions

Beth's 


Longer form content 
Content automation
Mini docuseries for B2C brands (B2B brands have led the way for years)
Programmatic SEO
More experience based content - multi touch content 



Nick's 


AR & VR content creation tools 
A lot more interactive content that we will be engaged with and seeking out 
Content that drives the physical not just the digital 



Danny's 

- Experiences

- Creator editor role

- Live stream come and go for most

- Live debate — duet remixing

- CCTV style content

- Art not content. NFTs prime example

- Search vs discovery vs paywall 



Want to listen to the future state of content again, jump tp to 43 mins for the predictions  

Thanks for listening this year. Nick and I return to help recap 2021 and help you think about where 2022 is going and how to shape some of your thoughts: 



The 2021 Wrap Up Episode 

The most listened to The Future State of podcast(s) of the year:

Listen to the previous podcasts here


The Future State of NFT's
The Future State Of Social Media & Social Networks Podcast
The new email client 

Nick’s app’s of 2021:

Riverside - Why? For recording podcasts, webinars etc
Canva - Why? Easy design
Fiverr - Why? For cheap resources
Apple podcast app - Why? For listening to podcasts

Danny’s App’s of 2021:

Product: iPad Pro 2021 - Why? Replaced my laptop and brilliant for multitasking and removing the need to have multiple devices.
Apps:
Podcast tool - Descript Why? Edit podcasts by word and phrases not
around.co - Why? App that helps to shape an organisation around communications and effective comms, like sending notes post meetings to all attendees.

The Future State of 2022 

Nick’s Predictions


Life: Staycations
Tech: Work - Private members clubs & branded workspacesMetaverse future - Apple's AR & VR (mixed) headsetTikTok continued dominance, NFT's become usable, Improvement in NFT's, Improved audio.



Danny’s Predictions


Life: First super app, New UGC platform, a boom in Payless stores, contactless and innovation in online purchases, BNPL moving towards digital banks and going after food space
Work: Consolidation (Danny's consolidation blog post referenced) In banks, food delivery, shift to third place, hybrid future of work, huge IT hacks (Danny’s brother’s IT support https://www.ittroublefree.co.uk/business/ and solutions company)



Contact Nick and Danny

Contact with ideas you would like Danny and Nick to record podcasts on dannydenhard+futurestate@gmail.com

Contact here to apply to appear on the show as a guest 

This week Danny Denhard and Nick Walter return with another instalment of the future state of podcast. 

We discuss the future state of savings and discounts not just the craziness of Black Friday and cyber Monday. 

The Good


General savings for consumers
Often makes expensive seasonal gifts more affordable

The Bad


The strain it places on logistics
The work environment in many businesses becomes more stressful, creates more issues with internal teams and many businesses actually lose money rather the traditional Black Friday where businesses started to make money

The Ugly


Consumerism crisis
The cost of delivery on the environment
Material gifts at Xmas

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Important Topics Discussed: 


Black Friday has been undone in the UK - The biggest retailers are all doing it differently. It’s causing confusion and chaos for consumers
We saw ‘fake Black Friday’ a week early (19th) in the U.K. - devaluing what Black Friday and Cyber Monday was designed for
Many are pushing Black Friday week and Black Friday month.
We have seen huge year on year growth of sales for Black Friday
Singles Day
The West has adopted Single Day, which is traditionally an unoffical Chinese singles holiday. Singles Day in the UK is actually in March
Amazon’s Influence
Prime Day - The day(s) where Amazon drives savings across the marketplace - the biggest brands can drive attention and savings to their customers as part of their brand moat
Amazon are reportedly planning to open 260+ stores over the next few years aka they truly know UK are hybrid shoppers 80% in store - 20% online so shopping in the U.K. has to be considered to have retail presence + online.
We now have Prime expectations, subscription enables us to have: fair prices, quick delivery, free returns.
Brands using biases against us: Cashless Effect (contactless transactions drive 8% more spend as seem like you are not spending as much money, this is why casino's use chips... seems less than cash),
Brands that don’t discount might actually win the long game, brands include - Apple, Peloton, Chanel, Louis Vuitton, Tiffany & Co, Lululemon
Unsung Heroes - Forums and groups
Many saving related forums are super popular
Thousands of Facebook groups dedicated to it
The science behind why Aldi and Lidl surprise aisle
Many groups dedicated to how to gain an extra saving, use certain points schemes, leverage the best deals

Watch the Decarbonising The Art World Video Nick mentions.



Tell Us What You Think: Let's us know what you think of the future state of saving on twitter... @dannydenhard or @nickwalter23 



Or Connect with us 

Danny on LinkedIn == Nick On LinkedIn 

TLDR: Why Facebook is moving to Meta and its quest to the Metaverse? 

For full insights and analysis sign up at www.thefuturestate.co.uk


Nick and Danny dive into the Meta brand, the Facebook rebrand that has a wave of memes (here is the Iceland Tourism example https://www.facebook.com/inspiredbyiceland/videos/182101337445400/), the PR machine created quite a buzz but as many questions trying to understand what it means.
Danny takes you through the history of the brand, the reason why its journey is so important and why the fights and bets made by Facebook’s leadership team have led to one of the biggest rebrands in history.
Danny answers Nick’s question of why the rebrand was so important and the other potential it had

Important notes: You have 4 master brand types you can: monolithic (FedEx), endorsed (Virgin), free standing (unilever with dove, wall's etc), hybrid (coca cola company, coca cola - diet coke - coke zero + sprite, fanta etc)



What is Meta? Group of businesses - Facebook (big blue), Instagram, WhatsApp, - VR and experimental. Money making (facebook app, instagram) vs money losing (whatsapp, VR, metaverse building). Is comparable to Alphabet (Google's parent)


Nick dives into the metaverse and the VR and AR side of the rebrand and repositioning (well worth watching the haptics ​​https://twitter.com/boztank/status/1460668829789351936
Danny and Nick answer a listener question: From James Sinfield @ Nestle“In your honest opinions, will Facebook (Meta) succeed with their aim of building a new version of Internet? Is there a flaw in their thinking?”
Then comes the future state of Facebook and Meta (including the breakdown of the metaverse)

6 Ways To Help Shape Your Thoughts


Facebook has turned into email 2.0 - necessary evil for many
Facebook was the gateway to the internet for millions of users - particularly in Asia and Africa
Facebook isn't a social network it's an ad's network - Facebook's biggest challenge is their algorithms and controlling how content spreads. This is not under control and they struggle to do so, so why will people rush to the new Meta products, software or hardware driven
Meta has to shape and control the next generation of platforms. They never shaped the iPhone or any android device.
"Our biggest competitor by far is iMessage" - Mark Zuckerberg on 31st Oct 2018
Meta is a brand rebuild alongside a new ten year mission

What do you think, let us know @dannydenhard and @nickwalter23 on Twitter 

Danny pitches (Nick) his latest idea of improving social media to improve social media with a dedicated commentary and reaction based social media site. 

A teaser of the full idea - read the full breakdown on newsletter and site.  

The What


A social network based on communication and commentary, with an ability to reply with video, loom style videos, screenshots, mock ups, commentary (like in notion and Google docs) and scores of relevancy.
Think slack or discord with threading and interactive timelines.
Reddit on steroids
Allows you to embed or bookmark links and play natively could - what twitter should have offered

The Why


The current options have existing users who are used to using the platform as it is, almost all networks are very basic 
Many people want to discuss with people with similar or importantly differing views 
We are getting bored of influence based social networks like Twitter, Facebook, LinkedIn or being filtered by algorithms
It's time we found a different way to express ourselves

The How


New mobile and desktop experience
Private vs public --- Private for invite only and communities (Trust) --- Public for bigger reach and conversation (Reach & Fame)
Built on an idea you are sharing, a piece of knowledge or an insight nugget you want to share

—The Business Side—


TAM - 💰💰💰💰 (Large)
Difficulty - 👎👎👎👎👎 (Very Hard)
How to make money - Subscriptions & contextual advertising &/or charge brands to interact
Competition - 9️⃣/🔟 - social networks, YouTube, Medium & blogs

Alex Moss from NFTU.io joins Danny and Nick to discuss the future of NFT's. 

Whether you are new, have some knowledge or have experience with NFT's, ETH and art, this podcast will help guide you through the current wave of NFT's and prepare you for the future of ETH, NFT's and web3. 

Alex breaks down: 


What NFT's actually are 
Why NFT's is so misunderstood 
What are the current NFT use cases 
Why there is so much hype around Bored Ape, Evolved Apes
What artists need to know and how think bigger 
Why the NFT world lives on Twitter and Discord and why you need to really understand why the world of NFT's evolves so quickly
Why music, art and brands have to get into NFT's and not lose out early 
Why Nick is right on his quest to use NFT's