29 min
The Importance of Brand (with Ben Bolton) Insurance Covered
-
- Business
Welcome to Insurance Covered, the podcast that covers everything insurance. In this episode Peter is joined by Ben Bolton for his second appearance on the podcast. In this episode we discuss the growing importance of brand in commercial insurance.
In this episode we discuss:
Ben's new venture Insurindex - which looks at brand power and brand awareness in the insurance industryWhat makes a 'power brand' and a 'challenger brand' A general view of how strong brands are within the insurance worldHow a strong brand can be created and maintainedWhy brand is becoming increasingly important to consumers
We hope you enjoyed this episode, if you did please subscribe to stay up to date with future episodes.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Insurance Covered, the podcast that covers everything insurance. In this episode Peter is joined by Ben Bolton for his second appearance on the podcast. In this episode we discuss the growing importance of brand in commercial insurance.
In this episode we discuss:
Ben's new venture Insurindex - which looks at brand power and brand awareness in the insurance industryWhat makes a 'power brand' and a 'challenger brand' A general view of how strong brands are within the insurance worldHow a strong brand can be created and maintainedWhy brand is becoming increasingly important to consumers
We hope you enjoyed this episode, if you did please subscribe to stay up to date with future episodes.
Hosted on Acast. See acast.com/privacy for more information.
29 min