127 episodes

Welcome to the Josh Hall Web Design Show where web agency owner, educator and Elegant Themes blog author Josh Hall reveals his experience, tips, tricks and lessons learned in building better websites and growing a web design business so that you can save time, save your sanity and learn directly from industry pros so you can create a life of freedom and meaning through the wildly awesome world of web design.As a user and lover of WordPress, the Divi Theme by Elegant Themes, Josh shares his technical tips along with real world experience in growing web design business from side hustle in 2010 to full time as a one man shop and through scaling the business with a small remote team.You’ll learn about the most important aspects of running a web design business through solo shows by Josh, interviews with web design experts and professionals and case studies with Josh’s students who have built up their own web design businesses.Hit subscribe and lets grow your web design business and explore the wild and wonderful world of web design! You'll find all the episodes and show notes at https://joshhall.co/podcast

The Josh Hall Web Design Show Josh Hall

    • Business
    • 5.0 • 13 Ratings

Welcome to the Josh Hall Web Design Show where web agency owner, educator and Elegant Themes blog author Josh Hall reveals his experience, tips, tricks and lessons learned in building better websites and growing a web design business so that you can save time, save your sanity and learn directly from industry pros so you can create a life of freedom and meaning through the wildly awesome world of web design.As a user and lover of WordPress, the Divi Theme by Elegant Themes, Josh shares his technical tips along with real world experience in growing web design business from side hustle in 2010 to full time as a one man shop and through scaling the business with a small remote team.You’ll learn about the most important aspects of running a web design business through solo shows by Josh, interviews with web design experts and professionals and case studies with Josh’s students who have built up their own web design businesses.Hit subscribe and lets grow your web design business and explore the wild and wonderful world of web design! You'll find all the episodes and show notes at https://joshhall.co/podcast

    127 - Digital Security Tips to Protect Websites from Hacks with Kathleen Booth

    127 - Digital Security Tips to Protect Websites from Hacks with Kathleen Booth

    Chief Marketing Officer of clean.io and digital security expert, Kathleen Booth, shares best practices and leading industry tips for keeping websites safe and protected from malvertising, Ecommerce revenue loss and standard website hacks.

    In This Episode

    04:00 - Greeting to Kathleen
    05:36 - What is cybersecurity
    09:55 - Three code categories
    13:55 - None 100% trustworthy
    16:51 - Where you host is #1
    18:25 - CMS & theme are #2
    19:20 - Plugins
    20:31 - Updating on plugins
    21:31 - Two factor authentication
    25:52 - Malvertising
    27:31 - Invisible ads
    28:23 - Coupon code extension
    32:08 - “Clean cart”
    34:11 - Watch your KPI’s
    36:52 - Not a fair game
    40:36 - Strengths of Clean
    43:22 - Look for cyber experience
    44:54 - Security training
    47:26 - Ransomware
    52:20 - Changing cyber to digital
    53:05 - Where to find Kathleen
    53:40 - Two podcasts
    55:25 - Recommendation

    Get all links, resources and show notes at:

    https://joshhall.co/127

    • 57 min
    126 - Clients Editing Websites (How to Handle and Prepare for it)

    126 - Clients Editing Websites (How to Handle and Prepare for it)

    Josh shares his tips on how to handle and prepare for clients who want to take over and edit the website you designed after they’re live.

    In This Episode

    00:46 - Triggering nightmares
    05:06 - Have a backup
    06:15 - 1) Proposal & Planning
    06:58 - Who is editing
    08:12 - Are they tech savvy
    11:02 - Plan to train
    12:23 - Account in proposal
    14:34 - 2) Manage & fulfillment
    14:55 - Access timeline
    16:39 - What type of access
    20:00 - Create processes
    21:27 - Test before live
    22:50 - 3) Empowerment phase
    23:20 - Client resource page
    24:51 - Custom dashboard
    26:50 - Solidify SOP
    27:54 - Clear support offer
    29:34 - Client follow-up
    32:22 - Resources
    32:58 - Business course

    Get all links, resources and show notes at:

    https://joshhall.co/126

    • 35 min
    125 - Solution Based Marketing to get Bigger Projects and Better Clients with Lee Blue

    125 - Solution Based Marketing to get Bigger Projects and Better Clients with Lee Blue

    Owner of DoubleStack.net and Web Business Mentor and Coach, Lee Blue, shares his expertise on landing higher projects and better web design clients through “Solution Based Marketing.”

    In This Episode

    04:39 - Greetings to Lee
    07:05 - Coaching hands-on
    09:06 - Business strategy
    13:55 - Reverse engineering
    17:38 - Package skills upfront
    20:39 - Distinct marketing
    21:33 - Setting boundaries
    22:46 - Bundle up for niche
    26:33 - The premium pay
    28:53 - Use what you learn
    30:22 - It’s like dating
    36:00 - Alignment with audience
    37:41 - Outcome levels
    39:39 - Upstream mindset
    43:44 - Value pricing
    47:21 - Fixed price model
    50:29 - Reasonable expectations
    51:10 - Don’t water down
    56:33 - Reprioritize marketing
    58:16 - Email marketing is big
    1:03:56 - Finding Lee
    1:06:31 - Criteria to premium

    Get all links, resources and show notes at:

    https://joshhall.co/125

    • 1 hr 12 min
    124 - Sales Strategies for Web Design Freelancers vs Agencies with Anne Stefanyk

    124 - Sales Strategies for Web Design Freelancers vs Agencies with Anne Stefanyk

    CEO and Founder of Kanopi Studios, Anne Stefanyk shares her top sales strategies for web design freelancers and agencies.

    In This Episode

    03:46 - Greeting to Anne
    07:43 - Aware but not “in”
    07:53 - Qualification process
    10:24 - Most fundamental
    12:12 - Tracking leads
    14:17 - Existing network
    17:53 - Creating prospects
    18:25 - Using LinkedIn
    23:01 - Authentically human
    26:36 - Clear personas
    31:28 - Black and white
    33:13 - Dream of cold call
    35:14 - Create sustainability
    39:50 - Time to add sales
    43:39 - Networking opportunities
    45:58 - Lessons learned
    51:55 - Since the beginning
    56:24 - Butterfly not required
    59:18 - Serve over sell
    59:24 - Do good work
    1:02:42 - Love to love clients
    1:05:42 - Owning blunders
    1:09:19 - Anne’s connection
    1:11:10 - Preparation

    Get all links, resources and show notes at:

    https://joshhall.co/124

    • 1 hr 14 min
    123 - What to do When a Client Leaves You for a Digital Marketing Agency

    123 - What to do When a Client Leaves You for a Digital Marketing Agency

    Josh shares his thoughts and experience on what to do when a client decides to hire a digital marketing or SEO agency to take over the website.

    In This Episode

    01:59 - The “Do not’s”
    02:55 - 1) Be offended
    04:11 - 2) Caught off guard
    04:51 - 3) Lose your cool
    06:02 - 4) Close the door
    07:05 - 5) Think it’s over
    10:41 - From experience
    13:22 - Big issues
    15:53 - Solutions
    17:04 - Warnings
    18:34 - 1) Very common
    18:59 - 2) SEO takes time
    19:46 - 3) Warn of spammy
    20:47 - 4) Discuss options
    21:35 - 5) Keep door open

    Get all links, resources and show notes at:

    https://joshhall.co/123

    • 26 min
    122 - Day Rates Instead of Fixed or Hourly Pricing with Sarah Masci

    122 - Day Rates Instead of Fixed or Hourly Pricing with Sarah Masci

    Founder of the Day Rate Mastery Program, Sarah Masci shares how offering Day Rates, opposed to Fixed or Hourly Retainers changed her business and life.

    In This Episode

    03:32 - Welcome to Sarah
    06:43 - Growing pains
    10:05 - Beginning of Day Rate
    12:48 - Billing premium
    18:11 - Never promise
    19:30 - Clients being available
    22:02 - Start with a day
    24:47 - Long projects or short
    27:08 - Recurring income
    30:46 - Going separate ways
    33:16 - Clients that do day rate
    35:56 - Difference in clients
    37:48 - Returning clients
    41:20 - Perceived value
    44:51 - Simplicity and freedom
    50:05 - Clear framework
    52:32 - Where to find Sarah
    53:31 - Test it on current

    Get all links, resources and show notes at:

    https://joshhall.co/122

    • 57 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

scobbytrish ,

124 – Sales Strategies for Web Design Freelancers vs Agencies with Anne Stefanyk

Another absolutely brilliant podcast. Why, don't I ever have pen and paper ready to take notes. No problem, because the content would burn holes through it. I've added this session to my favorites as there was so much valuable information. Thanks, Josh for this episode and to Anne for taking the time to share her knowledge and experience.

GuitarPK ,

Perfect Web Design Podcast

As a professional web developer this is a great show and there are always things to learn, including on the business side of things. Hosted brilliantly too. Thanks!

Paul Nealon ,

Fantastic Show

Often stack these up and listen on long drives. I think my favourite thing about it is after every episode (relevant to my own web design business), I always leave with super useful and highly actionable steps I can take. I often find myself relating these to clients which really make it seem like I know what I’m doing. Thanks Josh

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