The keys to a successful digital transformation for CPG organizations

Digital transformation has been part of companies’ strategy roadmaps for a long time, but it remains an area where many organisations find it difficult to make tangible progress - and an area that is prone to misconceptions and missteps. In fact, CPG is consistently named as an industry that lags other sectors on digital transformation. So, what does it take to get this right and how can CPGs achieve a successful digital transformation? To answer this question, we're delighted to welcome back to the podcast Todd Hassenfelt, eCommerce Director for Growth Strategy and Planning at Colgate-Palmolive.