The Lazy Artrepreneur Lexi Reid

Today, I’m thrilled to feature Jackie Schomburg, as she shares her journey from corporate America to embracing a full-time art career, the importance of process art, and how she leverages YouTube and online platforms to connect with her audience and sell her workshops. 
In this Episode:
·       The Role of YouTube in Building Community: Discover how consistent posting and engagement on YouTube over two years helped Jackie grow a vibrant community of nearly 15,000 subscribers and the importance of authentic connection in online spaces.
·       Running Online Workshops: Learn about the logistics, benefits, and challenges of running online art workshops, including how to create a safe and inviting space for participants to explore their creativity.
·       Art as Self-Care and Healing: Jackie discusses art's transformative power as a form of self-care and healing, sharing personal stories and insights on making art accessible to everyone.
·       Navigating the Business Side of Art: Insights into the art business, including how to use social media for promotion, the value of consistency, and the importance of telling your story to connect with your audience.


Resources and Links Mentioned in This Episode:
Jackie Schomburg’s Website: www.jackieschomburg.com Grid Journaling Made Easy Guide: jackieschomburg.com/grid Brave Art & Creative Wellness Workshops: jackieschomburg.com/workshops Follow Jackie on YouTube for weekly playful creative sessions at YouTube.com/@jackieschomburgart and on Instagram @jackieschomburgartConnect with Lexi Reid:
Art Website: lexireidstudio.com  Instagram: @lexireidstudioFor more resources and guides, check out: thelazyartrepreneur.comCall to Action: If you found these tips helpful, please leave a positive review, subscribe to our podcast, and share it with your fellow artists. Got questions or your own tips to share? Drop a comment below or send me a DM on Instagram!
Keywords: Creative Business, Selling Online Workshops, Online Promotion for Artists, Process Art, YouTube for Artists, Art as Self-Care, Creative Entrepreneurship.


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Why Your About Page Matters

Your About page is arguably as important as your Home page, serving as a crucial touchpoint for visitors to connect with you and your art. It's not just a space to talk about yourself but an opportunity to resonate with your audience, build trust, and articulate how your art addresses their needs and desires.

Episode Highlights
Understanding the Purpose of Your About Page: It’s about making a connection, not a biography. Learn how to introduce your art and story in a way that speaks directly to your audience's interests and needs.Crafting a Story That Sells: Tips on how to share your journey and expertise in a compelling way that highlights the uniqueness of your work and how it can enrich the lives of your audience.Visuals That Tell a Story: The importance of including high-quality images of yourself and your work to create a personal connection and showcase your artistic process.Key Takeaways
Personal Photos: Include photos that place you in your artistic environment, offering a glimpse into your creative world.First Person vs. Third Person: Choose a narrative voice that aligns with your brand and fosters a direct connection with your audience.Consistency is Key: Maintain a consistent voice across your website to ensure a cohesive and professional online presence.Be Authentic: Authenticity builds trust. Share genuine stories and insights into your creative process to foster deeper connections.Next Episode Preview
Next week, join us as we chat with American artist Jackie Schomburg. We’ll explore how to conduct online art workshops that foster deeper connections, strategies for building a supportive artist community on YouTube, and tips for overcoming fears to start creating art you love. Don’t miss it!
Call to Action: If you found these tips helpful, please leave a positive review, subscribe to our podcast, and share it with your fellow artists. Got questions or your own tips to share? Drop a comment below or send a DM on Instagram!

Keywords: website design for artists, selling art online, artist website optimization, engaging home page elements, art website navigation tips, hero section design, online marketing for artists, converting visitors to buyers, artist brand identity online, effective call to action for artists
If you’re ready to start selling your art online, subscribe to The Lazy ARTrepreneur so you won’t miss a thing.
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Blogging | Email| Instagram | Pinterest| Podcasting| Audit Plan | Content Planner | YouTube
Connect with me:
Get weekly marketing tips & tricks: Creative Digest
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After a captivating interview last week with landscape artist Kelly Herrick, today we're zoning in on crafting a home page that not only captures but retains your audience's attention.
Why Your Home Page Matters
Your website's home page stands as the gateway to your art, embodying your brand and artistic identity. It's where first impressions are formed, and decisions are made, often within the first five to six seconds of landing. 
Episode Highlights:
·       The Importance of a Streamlined Navigation Bar: Learn why keeping your navigation simple and intuitive is crucial and which pages are essential to include for easy user navigation.
·       Footer Fundamentals: Discover the strategic placement of social media icons and additional links in your website's footer to keep visitors engaged with your content longer.
·       The Hero Section: Uncover the secrets to a compelling hero section, including choosing the right banner image or video, crafting engaging copy with an effective call to action, and showcasing your art's unique value proposition.
·       Engaging Content Strategies: Tips on incorporating testimonials, merit badges, and brief artist biographies to build credibility and connect with your audience.
Key Takeaways:
·       First impressions are everything. Your home page should reflect your personal brand and artistic identity compellingly and concisely.
·       Simplify your navigation to enhance user experience and keep your audience on your site longer.
·       Incorporate social proof and personal touches throughout your site to build trust and connect with your audience on a deeper level.
Next Episode Preview: Join me next week as we focus on your About Page – and hint, it’s not all about you.
Connect with Lexi Reid:
·       Art Website: lexireidstudio.com  
·       Instagram: @lexireidstudio
·       For more resources and guides, check out: thelazyartrepreneur.com
Call to Action: If you found these tips helpful, please leave a positive review, subscribe to our podcast, and share it with your fellow artists. Got questions or your own tips to share? Drop a comment below or send a DM on Instagram!
If you’re ready to start selling your art online, subscribe to The Lazy ARTrepreneur so you won’t miss a thing.
FREE Content Marketing Guides:
Blogging | Email| Instagram | Pinterest| Podcasting| Audit Plan | Content Planner | YouTube
Connect with me:
Get weekly marketing tips & tricks: Creative Digest
Marketing Freebies & Courses: The Everything Page
YouTube Channel: The Lazy ARTrepreneur
Instagram | Pinterest| Facebook| Blogs+

Welcome to another inspiring episode of The Lazy ARTrepreneur Podcast, where we dive into the stories of those who live and breathe their passion daily. Today, I’m thrilled to feature Kelly Herrick, a UK-based landscape artist whose journey intertwines with the raw beauty of nature and the art of turning creativity into a thriving business.
In This Episode:
·       Kelly Herrick's unique path from rediscovering her art after a hiatus to becoming a beacon of creativity and teaching.
·       The challenge and joy of balancing the act of creation with the business side of art, including time management, marketing, and selling.
·       Tips for artists on finding their creative voice, leveraging social media, and effectively engaging with their audience.
·       How to diversify income streams within the art world, moving beyond just selling artwork to teaching, writing, and more.
·       The importance of building a community and connecting authentically with your audience through storytelling and content.
·       Kelly's approach to continuous learning and growth as an artist, including her inspirations and how she stays motivated.
·       Insights into targeting a niche market, in Kelly's case, leveraging the transformative power of art for women experiencing menopause.
Resources and Links Mentioned in This Episode:
•            Kelly Herrick's Website: www.kellyherrick.com 
·       Menopause Relief Toolkit: https://www.kellyherrick.com/toolkit 
·       100 Ways to Find Your Creative Magic Guide: https://www.kellyherrick.com/100 
•            Follow Kelly on Instagram for a daily dose of inspiration and art: @kellyherrickart 
Connect with Lexi Reid:
·       Art Website: lexireidstudio.com  
·       Instagram: @lexireidstudio
·       For more resources and guides, check out: thelazyartrepreneur.com
Call to Action: If you found these tips helpful, please leave a positive review, subscribe to our podcast, and share it with your fellow artists. Got questions or your own tips to share? Drop a comment below or send me a DM on Instagram!
Keywords: Creative Business, Selling Art Online, Online Marketing for Artists, Artistic Journey, Creative Entrepreneurship, Art and Nature, Lifelong Learning in Art
If you’re ready to start selling your art online, subscribe to The Lazy ARTrepreneur so you won’t miss a thing.
FREE Content Marketing Guides:
Blogging | Email| Instagram | Pinterest| Podcasting| Audit Plan | Content Planner | YouTube
Connect with me:
Get weekly marketing tips & tricks: Creative Digest
Marketing Freebies & Courses: The Everything Page
YouTube Channel: The Lazy ARTrepreneur
Instagram | Pinterest| Facebook| Blogs+

Welcome to the second episode of The Lazy ARTrepreneur Podcast, hosted by Lexi Reid. Explore the essentials of website design for visual artists, selling art online, and leveraging online marketing strategies to boost your art business.
In This Episode:
1.      Introduction to Web Design for Artists:
·       Importance of having a "hub" on the internet.
·       Overview of the hub and spoke model in content marketing.
·       Lexi shares her personal journey from starting a blog to establishing a full-fledged artist website.
2.      Key Design Tips for Artists' Websites:
·       Transitioning from blogging to a professional art website.
·       The ordeal of losing a website and starting anew with FASO (Fine Art Studio Online).
·       Choosing the right website builder and theme for visual appeal and functionality.
3.      Clarifying Your Personal Brand:
·       The significance of a well-defined personal brand for artists.
·       Tips on conveying your unique message and connecting with your audience through your website.
4.      Defining Your Website’s Purpose:
·       Identifying the primary goal of your art website.
·       Strategies to streamline the user experience to enhance engagement and sales.
5.      Designing with Your Audience in Mind:
·       Tailoring your website to meet the expectations and preferences of your target audience.
·       Incorporating interactive elements and ensuring your site is accessible to all visitors.
Lexi’s Key Takeaways:
·       Your website is your digital home; make it reflect your art and personality.
·       Focus on clear branding, a well-defined purpose, and audience-centric design to stand out.
·       Continually refine your website based on feedback and evolving online marketing strategies.
Resources Mentioned:
·       WordPress for Dummies: A starting point for many, including Lexi.
·       Elegant Themes: For visually appealing and functional website themes.
·       Fine Art Studio Online (FASO): Specialized website builder and templates for artists - referral link: https://faso.com/ref/103288
·       MailerLite: For managing email marketing and website landing pages.
Next Episode Preview: Join us next week as we talk with British artist Kelly Herrick about her connection with nature, balancing art creation with its business aspects, and the power of creativity for personal and community healing.
Connect with Lexi Re
If you’re ready to start selling your art online, subscribe to The Lazy ARTrepreneur so you won’t miss a thing.
FREE Content Marketing Guides:
Blogging | Email| Instagram | Pinterest| Podcasting| Audit Plan | Content Planner | YouTube
Connect with me:
Get weekly marketing tips & tricks: Creative Digest
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YouTube Channel: The Lazy ARTrepreneur
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Welcome to the first episode of The Lazy ARTrepreneur Podcast, where we dive deep into the art of selling your artwork online through effective content marketing strategies. As spring breathes new life into the world, let's infuse your art business with fresh, innovative ideas to captivate your audience and enhance your online presence.

In This Episode:
Understanding Content Marketing: Discover what content marketing is and why it's a game-changer for artists looking to sell their art online. Learn how creating engaging, valuable content can attract and retain your target audience without the hard sell.The Hub and Spoke Model Explained: Lexi breaks down the hub and spoke content marketing model into easy-to-understand steps, offering a strategic approach to organize and distribute your content across various platforms, from your artist website (the hub) to social media posts and blogs (the spokes).Maximizing Online Platforms: Tips on leveraging both owned and rented online platforms to showcase your art. Find out how combining blogs, social media (Instagram, Facebook, TikTok), and Pinterest can create a cohesive content strategy that enhances your SEO and attracts more visitors to your site.Content Creation Ideas: Get inspired with ideas for creating diverse content that shares your story and showcases your creative process, from behind-the-scenes studio shots to insightful blog posts about your art.Linking Strategy: Learn the importance of a strategic linking approach to guide visitors through your art journey, enhancing the user experience on your website and boosting your SEO.Main Takeaway:
The hub and spoke model isn't just an organizational tool; it's a strategic approach to making your art stand out in the crowded digital landscape. By inviting viewers into your art world through compelling stories and optimized content, you can capture hearts and minds, turning audience members into superfans.

Resources:
For more content marketing insights, check out our series of free e-guides available in the show notes. Each guide focuses on a different aspect of content marketing, from blogging to social media planning and more.

Next Steps:
Share this episode with fellow artists and creatives, and don't forget to follow, like, and subscribe to The Lazy ARTrepreneur podcast for weekly content marketing tips and artist interviews. Join us next week for more insights into selling your art online.
Bye for now!


If you’re ready to start selling your art online, subscribe to The Lazy ARTrepreneur so you won’t miss a thing.
FREE Content Marketing Guides:
Blogging | Email| Instagram | Pinterest| Podcasting| Audit Plan | Content Planner | YouTube
Connect with me:
Get weekly marketing tips & tricks: Creative Digest
Marketing Freebies & Courses: The Everything Page
YouTube Channel: The Lazy ARTrepreneur
Instagram | Pinterest| Facebook| Blogs+