The Marketing Room Jenny Procter

I want to explain about the gap I had since the last episode, and to share with you news about a new podcast!
You can subscribe to the Marketing For Introverts podcast here:
https://podcasts.apple.com/gb/podcast/marketing-for-introverts/id1537786852

In this final episode of the series, I wrap up the essential elements of a marketing plan for the small business owner.
This year businesses have had to react very quickly to changing opportunities to be successful. Find out how the marketing planning process can help you keep focussed in uncertain times.
I'm also planning a new series for the autumn, where I will talk to a series of guests about marketing for the introvert business owner. To subscribe, so you know when those episodes are available, go to https://subscribepage.com/the-marketing-room-podcast

Content marketing is about being helpful, it isn’t about being overly salesy. Consumers have evolved past the point of wanting to be blatantly sold to. But they are ready to have a conversation, and to engage with brands and businesses that can help them get to where they want to be, or help them solve a problem.
This 13 minute episode gives you a quick guide to getting started with content marketing.
 
If you are an introvert and want some more help with your personal branding and your content marketing you can download my free guide: https://bondfieldmarketing.co.uk/personal-branding-guide/
 
If you want support to develop your content marketing plan, why not book an hour with me to help you take the next steps. Find a time that suits you here: https://bondfieldmarketing.youcanbook.me/
 
For more about content marketing visit https://contentmarketinginstitute.com/

I spoke to Becky Slater, public relations consultant and owner of Beck and Call PR. We discussed what public relations is, and how small businesses can benefit. Becky was very generous with her expertise and outlined a process that small business owners can follow to generate media coverage. We talked about how to create your story and the importance of great photography. We also discussed how to tell if your PR is working. Don’t assume that coverage in glossy magazines is only for big brands!
To find out more about Becky and how her expertise can help you go to her website beckandcallpr.co.uk 
 
If you would like some help to create great content, find out if your social media is working or plan a marketing campaign, get in touch at bondfieldmarketing.co.uk
 

You spend a long time on your social media, writing posts, taking photos, talking to your ideal customer. But how do you know if all your efforts are working?
This episode gives a quick overview of reach, impressions, engagement rates and other ways to measure social media succcess.
For current industry engagement rates: https://www.contentcal.io/blog/what-is-a-good-social-media-engagement-rate/
To book a Power Hour or for any other help with your social media content, get in touch https://bondfieldmarketing.co.uk/services/

I spoke to digital marketing coach and expert Ruth Gilbey about why every business needs a website.
We discussed the importance of getting your website right to attract your ideal client, what content to include and why your website is never about you.
If you want some help identifying your ideal customer in order to plan your website you can read this blog post
https://bondfieldmarketing.co.uk/define-ideal-customer-improve-marketing/ or listen to the first episode of the podcast.
Ruth and I talked about the book "They ask: You answer" by Marcus Sheridan.
You can find Ruth here https://www.ruthgilbey.com/
And read her advice on how to get your next client in 24 hours https://www.ruthgilbey.com/next-client