148 episodes
The Marketing Rules Podcast ThinkinCircles Ltd
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- Business
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4.4 • 7 Ratings
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The Marketing Rules Podcast from ThinkinCircles, with your host James Whitelock "The voice of Recruitment Marketing".
James takes a deep dive into all things Recruitment Marketing, from strategy, technology and delivery. Talking to leaders and influencers from the Recruitment Marketing space globally. To keep up-to-date with the new "rules" for Recruitment marketing, tune in every week.
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Content marketing with Michael Oliver
Content marketing is now the standard for most marketers, but what constitutes good and does good mean it should be popular?
Joining James this week is Michael Oliver, Global Marketing Director at MKB Search.Michael talks me through his background in journalism and how that has affected his views on content marketing as well as some truths about recruitment marketing.
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Michael:
https://www.linkedin.com/in/thisismjo/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/ -
How to make your workforce more diverse with Dan Cohen
The key to building and maintaining a diverse workplace is rich, consistent and accurate data, but how do you even start measuring this data?Joining me this week is Dan Cohen Co-founder at MixxylDan talks me through his background that led him to co-found mixxyl, why its important to use AI to understand diversity in the workplace and why businesses still aren't taking diversity seriously.
#MarketingRules
#TheVoiceOfRecruitmentMarketing
To connect with Dan:
https://www.linkedin.com/in/dan-cohen-a501a52/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/ -
When marketing and talent attraction collide with David Nottage
As a recruitment marketer, i would say that marketing is important in talent attraction, but today's guest has marketing front and centre in his strategy.
Joining me this week is David Nottage Head of Talent Attraction & Acquisition at Footasylum
David talks to me about his unusual journey into talent attraction, why marketing is so important to him and his thoughts on how TA teams should add value.
#MarketingRules
#TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
https://www.shazamme.com/
To connect with David:
https://www.linkedin.com/in/david-nottage-8408b140/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/ -
How to Build a Community to Grow Your Business with Lloyed Lobo
Building an engaged community around your brand and business is the goal for many marketers, but what are the issues you might face and what does success look like?
Joining me this week is Lloyed Lobo, author and cofounder at Boast.
Loyed talks me through how he built a community of over 100,000 entrepreneurs and innovators and how he managed the community and kept them engaged.
#MarketingRules
#TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
https://www.shazamme.com/
To connect with Lloyed:
https://www.linkedin.com/in/lloyedlobo/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/ -
Early careers jobseekers and the relationship to jobboards with Steven Rothberg
Many businesses want to attract early career jobseekers, but what are their drivers and do they play by the usual recruitment rules?
Joining me this week is Steven Rothberg, founder of The College Recruiter job siteSteven discusses what early career job seekers are looking for from an employer and their relationships to job boards and the application process.
#MarketingRules
#TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
https://www.shazamme.com/
To connect with Steven:
https://www.linkedin.com/in/stevenrothberg/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/ -
A Brief History of RecFest with Jamie Leonard
RecFest has become one of the tentpole events in the talent attraction events calendar, but how did it start and what were the drivers to make it distinctly different from many other events on the calendar?In December 2023 I interviewed RecFest head honcho Jamie Leonard.We discuss the origins of RecFest, the facelifts it has had over the past few years and the future of recruitment focused events.
#MarketingRules
#TheVoiceOfRecruitmentMarketing
Support for this podcast comes from Shazamme
https://www.shazamme.com/
To connect with Jamie:
https://www.linkedin.com/in/jamieasleonard/
Learn more about James and ThinkinCircles:
https://thinkincircles.com/
https://www.themarketingrules.com/
Customer Reviews
Fascinating guests, great insights
I’ve learned a lot about recruiting, marketing and personal branding. Very interesting podcast.
Steer away from lazy marketing
An interesting discussion on the pitfalls of lazy marketing and why you still need to inject creativity into your approach. Engaging guests and good advice to help you stand out.
Inspires me every time
I love listening to the rich variety of topics and guests. Each time I think differently and learn something, so well worth my time