The Poodle to Pitbull Pet Business Podcast

Dom Hodgson
  • 4.8 (24)
  • MARKETING
  • UPDATED FORTNIGHTLY
The Poodle to Pitbull Pet Business Podcast

Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.

  1. 4 DAYS AGO

    The Big Dog Daycare Biz Bootcamp Breakdown: Lessons, Laughs, and Serious Levelling Up

    What happens when you put some of the most ambitious dog daycare owners in one room for two days? What business breakthroughs did attendees walk away with—and how can you apply them to your own pet business? Why premium pricing, memberships, and storytelling are the secret sauces to a thriving pet business? In this special episode, Dom Hodgson takes you behind the scenes of his first ever Dog Daycare Business Bootcamp, fresh off an intense and inspiring two days in Orlando. All attendees left fired up, full of ideas, and ready to make big moves in their businesses—from raising prices with confidence to implementing memberships, newsletters, and premium enrichment services that will set them apart from the competition. You’ll hear first-hand from the bootcamp attendees as they share their biggest takeaways from this jam-packed two-day business bananza, including why positioning yourself above the competition isn’t just possible - it’s essential, how to sell your services without feeling too salesy, and why storytelling is the most underrated marketing tool for pet business owners. In this episode, you’ll discover: Pricing Without Apology – Why charging what you’re worth is a mindset shift, not just a numbers game. The Membership Movement – How shifting from pay-as-you-go to memberships can skyrocket your revenue. Selling Without the Ick – The simple mindset trick that makes selling feel natural and effortless. The Power of the Newsletter – Why a physical, hand-delivered newsletter beats any digital marketing tactic. Confidence is King (or Queen) – How standing firm in your pricing and services changes everything. This event was a total game-changer for the attendees, but don’t take my word for it, take theirs… To add your name to the waiting list for my USA Elite Mastermind click here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

    28 min

  2. 24 JAN

    Pet Biz Bootcamp Secrets: Building a Premium Pet Business That Stands Out

    What’s the secret to running a pet business that clients rave about? How do you charge premium prices and attract the best clients? And why does stepping away from your business sometimes lead to the biggest breakthroughs? In this episode, I take you back in time to the highlights of my 2018 Bootcamp, packed with game-changing strategies to help you build a thriving, premium pet business. I’m also looking ahead to my Dog Daycare Business Bootcamp (happening next week in Orlando) and teasing what attendees can expect from two jam-packed days of business transformation. I’ve got a Florida feeling about this! You’ll also hear inspiring testimonials from some past bootcamp participants, like the dog walker who went from pocket change to a thriving business, as well as the story of one attendee who went from juggling chaos to confidently charging premium prices - proving that you don’t need to be a wizard to create a profitable pet business (though a magic wand might help with the paperwork). In this episode, you’ll discover: •    Mastering Premium Pricing – Discover why charging more isn’t just about profit—it’s about transforming your business and your life. •    Nailing Your Niche – Learn how to define your unique place in the pet care market and attract the perfect clients. •    The Magic of Live Events – Find out why bringing pet professionals together creates breakthroughs that ripple through your business. •    Crafting the Perfect Customer Journey – Uncover how better onboarding and strategic upselling can significantly boost your bottom line. •    Fearless Pricing Mindset – Gain the confidence to charge what you’re worth and attract clients who value what you offer. Don’t miss out on this profit-boosting, business-booming bootcamp time capsule! To add your name to the waiting list for my USA Elite Mastermind click here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

    42 min
  3. How to Scale a Pet Business - Five Simple Steps to Success

    17 JAN

    How to Scale a Pet Business - Five Simple Steps to Success

    What if you could finally stop being the bottleneck in your own business? How do you go from being hands-on, and worried about every little detail, to stepping back and still running a well-oiled machine? What do you need to turn your family pet business into a wealth generating machine? In this episode, I share the five crucial steps to building a business that grows while allowing you take a back seat. You need to move on from being someone who is locked in “I do everything myself” chaos, to adding carefully planned systems that will run your business smoothly without having both your hands on the steering wheel, at all times. You’ll hear about the pitfalls of making yourself “indispensable,” why your staff should love checklists as much as you do, and how one pet pro went from working 12-hour days to running a thriving business while sipping cocktails (OK, maybe tea) on the sidelines. If you’re ready to scale WITHOUT losing your sanity, this episode is what you need.  Tune in to discover: * Scaling Smarter – Why systemized businesses grow faster and more sustainably. * Process Power – How creating repeatable procedures builds client trust and loyalty. * Service Consistency – Delivering reliable results, even with an influx of clients. * Enrichment Excellence – How Enrich U helps daycare owners structure and sell enrichment. * The Buyable Business – Why a business that doesn’t depend on you is more valuable. Tune in now and discover how to build a business that runs like clockwork—so you can finally clock out! We are well into the New Year which means, there's never been a better time to enroll in Dom's coaching program, click here to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

    27 min
  4. How to Increase Pet Care Profits with Experiencial Enrichment Upsells

    10 JAN

    How to Increase Pet Care Profits with Experiencial Enrichment Upsells

    Are you sick and tired of dealing with penny pinching PITA customers who complain about your prices? Do you recognise that dogs need more than just a safe place to stay, but do you struggle to convince clients they should invest in enrichment upsells?  Would you love to be able to  attract affluent clients who value premium, personalized pet services? Then you need to tune in to this weeks podcast where I share how to offer an experiential enrichment program, that will dramatically increase your profits, and set you apart from your crummy competiton I break down how you can transform your pet care business by adding high-value enrichment services that appeal to affluent dog owners. We’ll discuss why personalizing services is a game-changer, how to structure and staff these programs, and the simple sales strategies that make it all work.  You’ll also get a sneak peek into my January live webinar as well as the sold-out Dog Daycare Business Bootcamp, where I’ll be sharing the 10 game-changing strategies every daycare owner needs to know, if you want to thrive in 2025.  Bring a notebook, a strong coffee, and...maybe a stress ball - you’ll need it when you realize how much easier your business could’ve been running all along! Tune in to discover more about: The Affluent Advantage – How personalized enrichment services attract high-paying clients. Profit-Boosting Programs – The step-by-step process to design and sell premium services. Staff Motivation – Why offering enrichment leads to happier, more engaged teams. The Power of Events – How live webinars and bootcamps generate excitement and new business. Marketing That Stands Out – Strategies to position your daycare as the go-to enrichment expert. If you want to learn more about how you can add premium enrichment upsells to your daycare offering then why not join the FREE LIVE webinar that Tim and I are delivering next week. Click here to reserve your place now…  With the new year here, there's never been a better time to enroll in Dom's coaching program, click here to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click here now If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

    25 min

  5. 3 JAN

    How to Train Your Dog with Love and Science with Annie Grossman

    What if you could transform your dog training methods with simple, science-backed techniques? How do operant and classical conditioning help you become a more effective trainer, handler, walker or groomer? And why are those first few training sessions so crucial to building trust and achieving long-term success? In this episode, I’m joined by Annie Grossman, owner of School for the Dogs in New York and author of How to Train Your Dog with Love and Science. Annie shares her journey from journalist to dog training expert, breaking down the core principles of behavior science and showing how they can revolutionize your training approach.   We dive into common training myths, the power of reinforcement, and why understanding the “training triad” is key to transforming both dog and owner behavior. You won’t need test tubes or a pair of safety goggles, just sit back with a pen and paper as we take you back to dog training school. In this episode, you’ll discover: Training Myths Debunked – Why popular techniques might be doing more harm than good. The Science of Behavior – How operant and classical conditioning can elevate your training. The Training Triad – Annie’s framework for building trust and creating lasting results. Reinforcement Wins – How focusing on what dogs love leads to faster learning. Fresh Client Insights – Why clear communication is the secret to happier clients and better-trained dogs. Thanks to my superb guest Annie Grossman. To find out more about Annie and to grab a copy of her book click here now  With the new year fast approaching, there's never been a better time to enroll in Dom's coaching program, click here to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click here now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

    36 min

  6. 27/12/2024

    Dom and Eve's New Year Pet Business Planning Session: Lessons Learned, Mistakes Made, and Our Big Plans for 2025

    What happens when you hire someone just like you - but can’t coach them? How can you ensure that you learn from this years mistakes, so you don't repeat them in 2025? In this festive episode, I’m joined by the amazing Eve Molzhon, founder of Dog Handler Academy, as we reflect on our big lessons from 2024, and give a sneak peak into some of the exciting things we have planned for next year.  Eve opens up about the challenges of hiring and coaching a “mini-me,” the bold pivot to create an enrichment space for dogs who don’t thrive in group play, and how she’s turning her dog school into an innovative wellness and enrichment centre. Dom get accountability for ‘must-do’ outsourcing tasks for early next year, and he identifies the one big thing that contributed to his success this year.  We talk about how focusing on client communication and exploring new wellness services can open up surprising opportunities. And...we even learn why a cooking expo turned out to be one of Eve’s best marketing moves ever.  In this episode, you’ll discover: Handling Hiring Headaches – What Eve learned from hiring (and firing) her “mini-me.”  Creative Pet Biz Pivots – How turning a training facility into an enrichment center opened new revenue streams.  Client Connection Conundrum – Why personalized communication is critical—and how Eve is tackling her 5,000-person database. Out-of-the-Box Marketing – How a booth at a cooking expo brought in more clients than a pet event.  A Deep Dive on Dom 2025 Plans – Why his U.S. Mastermind program is his next big move. With the new year fast approaching, there's never been a better time to enroll in Dom's coaching program, click here to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click here now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

    38 min

  7. 20/12/2024

    Elite Mastermind Reflections: How the Top Pet Business Owners are Prepping for 2025

    Are you ready to wind down from a busy year—but not sure how to switch off? Want to know how some of the top pet business owners are preparing to crush 2025? Curious about the wins, struggles, and strategies behind their success stories? In this special holiday episode, I reflect on a transformative 2024 and share exclusive snippets from my Elite UK Mastermind. You'll hear directly from members about the big wins they achieved this year - like scaling from a home-based daycare to a facility with 80 dogs - and the challenges they overcame, like managing team growth, setting higher prices, and creating new revenue streams. Get ready to look back on a year of growth, challenges, and breakthroughs with my awesome Elite Mastermind members. As they share their plans and ambitions for 2025, this episode shows the power of self-reflection, celebrating successes, and looking ahead with excitement and clarity. Tune in to learn about: Scaling Success – How one daycare owner grew from 20 dogs to 80 (and stayed sane). Fixing First – Why mastering foundational systems makes expansion possible. Wedding Wins – How turning wedding dog chaperoning into a business transformed a Mastermind member’s year. Accountability Matters – Why Elite’s one of a kind supportive community helps business owners dream bigger and charge higher. Dom’s Next Chapter – A sneak peek at Elite USA and what’s coming in 2025. Don’t let the year end without a solid plan for growth in 2025! This is the perfect time to enroll in Dom's Exclusive Diamond Pet Business Developmemt coaching program, click here to join Diamond now To add your name to the waiting list for my USA Elite Mastermind click here now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

    28 min

  8. 13/12/2024

    Your 2025 Pet Care Golden Key: Why Enrichment is the Future of Doggy Daycare

    Are you ready to turn the dreaded January slump into a booming start for 2025? Do you struggle to sell enrichment activities - or wonder if clients will pay for them at all? Want to learn how enrichment add-ons can transform not just your daycare profits but also improve your staff morale, and help you attract more affluent clients?  In this special episode, I share an exclusive snippet from a recent webinar with Tim Jackson, diving deep into how enrichment is revolutionizing the pet care industry. Hear how Beethoven - the chaos-causing Labrador - was calmed beyond belief by some simple scent space sessions, and learn how Tim’s legendary murder mystery month (complete with bloody paw prints and client-led “Free Freddy” campaigns) helped him create a STAND OUT reputation, this episode is packed with insightful stories and game-changing strategies.  Me and Tim also dig into how personalised canine experiences like the Snuffle Café and scent spaces can turn even the rowdiest dogs into calm companions - and your daycare into a premium priced powerhouse. Don’t condemn yourself to furry-friend FOMO - tune in now and discover the secrets to being seen and known as an enrichment extraordinaire!  In this episode, you’ll discover: The Enrichment Edge – How tailored activities can create calmer dogs, happier staff, and premium-priced services. Pricing Done Right – Why charging for enrichment is key to turning your daycare into a thriving business. Marketing Made Simple – How to package and promote your enrichment programs to attract affluent clients. The Magic of Themes – Discover how monthly themes like pirate month and murder mysteries can skyrocket client engagement. Tim’s Transformation – How Tim Jackson went from overwhelmed to owning an award-winning daycare—and tripling his profits! If you’re inspired by Tim’s amazing story, join the 60+ doggy daycare owners already transforming their businesses with Enrichment University. Head to www.enrichmentuniversity.com to enroll today and claim your founder’s offer before it’s too late! To add your name to the waiting list for my USA Elite Mastermind click here now Huge thanks to Eve for joining me. You can find out more about Eve's doggy daycare staff training programs by clicking here now A huge shoutout to our amazing show sponsor PACCC (Professional Animal Care Certification Council) you can find out more about PACCC, and apply to join by clicking here now. If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now If you aren't ready for a coach but still need help with marketing then you should join the Pet Business Inner Circle, where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now To apply to join Dom's next level Diamond private coaching program click here now

    46 min
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4.8
out of 5
24 Ratings

About

Join the UK's leading and most controversial pet business coach Dom Hodgson, as he goes off the leash and shares the business building secrets that will fix your pet business. If you are a dog trainer, dog walker or a dog groomer then this show will provide the marketing education you need to put your business growth on steroids.

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