The Profitable Accountant Podcast

Reza Hooda
The Profitable Accountant Podcast

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

  1. 4 DAYS AGO

    #218 Why Most Accounting Firms Fail to Scale (And How to Fix It)

    From Burnout to Freedom: How I Scaled My Practice and Escaped the Rat Race Still stuck doing all the work in your firm? In this episode with Ayman Kaouri, I walk you through how I went from stressed-out and underpaid to running a near 7-figure practice on just 10 hours a week. You’ll hear: → Why 50% profit margins aren’t a dream — they’re a system → How I used digital workflows to scale without burnout → The real reason clients are leaving the UK for Dubai → How niching helped me charge premium fees → Why your "team culture" is killing your profits → The mistake most accountants make when pricing If you’re serious about building a firm that works without you, not just for you, this episode is a must-listen. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    56 min
  2. 28 JUN

    #217 Scaling an Accounting Practice to £2M Revenue: The Power of Specialisation

    From Garage to Growth: Building a 7-Figure Niche Firm What happens when you trade rugby dreams for spreadsheets? In this episode, I sit down with Wes Rashid, founder of Accountancy Cloud – a firm that went from a one-man-band in a garage to 30+ staff and £2m in revenue. You’ll hear: → Why Wes left a safe career path to serve startups → The mindset shift that led him to go all-in on a niche → How he scaled his team, set up pods, and built systems → The biggest lessons from going from generalist to tech specialist We also talk: → Starting with no clients and no clue → Building confidence through proof points → Why clarity in messaging changed everything If you’re thinking about niching, or wondering what it really takes to grow fast without losing your soul – this one’s for you. Take a listen and message me on LinkedIn with your biggest takeaway. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    44 min
  3. 21 JUN

    #216 The AI That’s Blowing My Mind 🤯

    This week, I dive deep into how AI is changing the game for my firm — and how it can do the same for you. I walk you through exactly what we’re doing with it right now, how my team is using it, and how you can do the same even if you're just starting out. You’ll discover: → How we’re creating marketing content at scale that still sounds 100% like me → Why AI-powered note takers are a goldmine for personalised content and internal knowledge → The one framework every team member needs to know before prompting ChatGPT → How we’re building a chatbot for internal use to replace Slack back-and-forths I also give you a look behind the scenes at our upcoming software – Power Pricing – and how it’ll replace GoProposal for good. If you’re serious about building a leaner, smarter, faster firm using AI, this episode is a must-listen. Take a listen, then message me on LinkedIn and tell me what blew your mind the most. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    25 min
  4. 14 JUN

    #215 I’m Burning Money On Ads! 😫

    Burning Money on Ads: What I’ve Learnt the Hard Way Tried paid ads and felt like you threw cash down the drain? You're not alone. In this week’s episode, I walk you through the honest truth about our latest ad experiments — the wins, the flops, and what I’m changing next. You'll learn: → Why AI note-takers are the most underused goldmine in your firm → What paid ads are really good for (and when to avoid them) → The one simple tactic we’re now testing that might beat Meta at its own game → How to think clearly about CAC vs. lifetime value (and how to calculate yours) I also share the internal systems I’ve been tweaking to hit our 32.5% growth target — including team reshuffles and our new transparent salary bands. If you’re a firm owner spending money on marketing, this episode will save you time, cash, and stress. -------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

    39 min
  5. 7 JUN

    #214 The Power of Niching (route to £5m ARR)

    In this episode, I’m taking you behind the scenes of what’s been a very eventful week — including losing access to my LinkedIn account (yep, gone), building not one but two pricing tools, and a powerful reminder on why niching is the key to scaling. I’ll walk you through: 💥 Why I’m happy to let go of a client worth nearly 5% of turnover 💥 The real reason we’re growing faster (hint: it's not referrals) 💥 How niching has helped our team deliver better and charge more 💥 The 5-year plan to take the firm to £5M and beyond 💥 What you need to build influence in your sector (even without a big audience) 💥 And the tough lesson I learned after getting banned from LinkedIn If you’re feeling stuck with marketing or unsure how to grow without burning out — this episode will show you exactly where to focus. -------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

    28 min
  6. 31 MAY

    #213 How I Run My Business From Anywhere (2 Essential Tools)

    In this episode, I’m sharing exactly how I run my business from anywhere without being tied to a laptop or an office. This past week, I was away in the Lake District with the family. No laptop. Just my phone. And yet everything still ran smoothly, content got posted, team got instructions, and leads kept coming in. Here’s what I cover: 💬 The power of asynchronous communication and why it’s a game-changer 📲 How I use tools like Slack, Notion, and Frame to run everything from my phone 📦 How I manage 1,000+ pieces of content with just one assistant 🎥 Why context-driven systems save time and reduce errors 💡 The mindset shift that made freedom my #1 business goal If you’ve ever dreamt of working less while getting more done and doing it all from anywhere in the world, this one’s for you. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

    28 min
  7. 24 MAY

    #212 The Power of Focus

    In this episode, I reflect on a full-on day in London and the powerful lessons it reinforced about focus, momentum, and guarding your time as an accounting firm owner. You'll hear: Why one of our biggest clients might be leaving—and why I'm okay with it The mindset shift that allows you to stop fearing client loss How to protect your time like your most valuable asset Why focus and saying “no” leads to faster growth A behind-the-scenes look at our highest-revenue month yet I also share how I batch meetings, how I approach big decisions, and why building a pipeline of ideal clients changes the game. Whether you're still chasing new work or worried about losing a big client, this episode will give you a calm, focused path forward. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

    24 min
  8. 17 MAY

    #211 Take Imperfect Action

    This episode didn’t start in my usual car studio — it started with a chaotic morning, major traffic on the M25, and me arriving 25 minutes late to speak at Accountex. But that stressful journey turned into a powerful lesson. In this episode, I share what happened, and more importantly, what it reminded me about decision-making, momentum, and why perfection is overrated. I talk about: The mindset shift that helped me go from overthinking to taking bold action Why waiting until everything is “perfect” will keep you stuck How to build momentum even when you don’t have clarity Why caring what others think is holding you back more than you realise And a simple way to create accountability to follow through If you’ve been putting off a key decision or waiting for the ideal moment to start — this episode is your sign. You don’t need to be great to start. But to be great, you have to start. --------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675

    21 min
4.7
out of 5
17 Ratings

About

This podcast is for accountants and CPA firm owners who want to learn how to transform the profits of their accounting firm.Fed up of working too many hours for too little reward, for not getting out of your practice what you dreamed you would ... well you're not alone. In this podcast we share common challenges and frustrations accounting owners face and give tips on how you can overcome them and make your practice something that gives you the return and life you always dreamed about.

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