1 hr 6 min
#59: How to craft a winning strategy The Space Bar: Ecommerce Podcast by Space 48
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- Business
Welcome back to the Space Bar podcast! In this episode, we discuss the importance of digital strategy and how to craft a winning one. In today's ever-shifting digital ecosystem, the marketing landscape has transformed dramatically, ushering in a new era of strategies, technologies, and consumer behaviours that continually redefine digital marketing.
We’re joined by Mel Walker, COO, who leads the strategy function at Bring Digital, and Ollie Lees, Strategy Director at Bring Digital. Some of our loyal listeners may know Ollie already, as he has been a long-standing employee at Space 48 and has recently moved over to Bring, Space 48’s sister performance marketing agency and part of the Dark Matter Commerce group.
Both bring a wealth of experience across strategy, data, and consultancy in this space. So, eCommerce professionals who are looking to build an effective strategy for your brand in 2024, this episode is worth seeing.
Topics include:
Introducing Mel Walker and Ollie Lees
The importance of strategy in eCommerce
Adopting new technologies without a clear strategy
Strategy misconceptions in business
Simplicity in strategy
Business Strategy and Cost Efficiencies
Strategy's Impact on Business Direction and Consistency
Attribution Modeling in Digital Marketing
Data Accuracy in Attribution Modelling and GA4
Measuring Marketing ROI and Data Accuracy
Taking a step back and auditing for growth
Strategic frameworks for eCommerce business success
The importance of OKRs in eCommerce
Strategic planning in eCommerce, focusing on "Why" questions
Balance scorecards
Top five tips for strategy
Hosted by Molly Smith, Group Head of Marketing at Dark Matter Commerce.
Guests: Mel Walker, COO, Bring Digital and Ollie Lees, Strategy Director at Bring Digital
Welcome back to the Space Bar podcast! In this episode, we discuss the importance of digital strategy and how to craft a winning one. In today's ever-shifting digital ecosystem, the marketing landscape has transformed dramatically, ushering in a new era of strategies, technologies, and consumer behaviours that continually redefine digital marketing.
We’re joined by Mel Walker, COO, who leads the strategy function at Bring Digital, and Ollie Lees, Strategy Director at Bring Digital. Some of our loyal listeners may know Ollie already, as he has been a long-standing employee at Space 48 and has recently moved over to Bring, Space 48’s sister performance marketing agency and part of the Dark Matter Commerce group.
Both bring a wealth of experience across strategy, data, and consultancy in this space. So, eCommerce professionals who are looking to build an effective strategy for your brand in 2024, this episode is worth seeing.
Topics include:
Introducing Mel Walker and Ollie Lees
The importance of strategy in eCommerce
Adopting new technologies without a clear strategy
Strategy misconceptions in business
Simplicity in strategy
Business Strategy and Cost Efficiencies
Strategy's Impact on Business Direction and Consistency
Attribution Modeling in Digital Marketing
Data Accuracy in Attribution Modelling and GA4
Measuring Marketing ROI and Data Accuracy
Taking a step back and auditing for growth
Strategic frameworks for eCommerce business success
The importance of OKRs in eCommerce
Strategic planning in eCommerce, focusing on "Why" questions
Balance scorecards
Top five tips for strategy
Hosted by Molly Smith, Group Head of Marketing at Dark Matter Commerce.
Guests: Mel Walker, COO, Bring Digital and Ollie Lees, Strategy Director at Bring Digital
1 hr 6 min