The Spectacular Marketing Podcast WE ARE Spectacular

It’s the last episode of The Spectacular Marketing Podcast and we couldn’t end it on a better note than with cider entrepreneur/merchant/hawker, Simon Wright.
 
We cover:
 
Pivoting from ginger beer What to do when people start leaving apples on your doorstep Tales from corporate working Spotting a gap for craft cider in London Working with Brewdog How cider is like wine Protecting and investing in yourself with trademarks Having patience Not starting something with the sole intent to sell it  


*mic drop*
 
SIMON WRIGHT
 
Starting Hawkes in 2013, with nothing more than a tiny London kitchen and a hell of an idea; Simon soon found his flagship product of Ginger Beer in hot demand across the city. Not content with just making, selling and even delivering his Ginger Beer around the capital, Simon’s ambition set him upon the world of Cider, the category that craft forgot. Now heading up a 15 strong team across sales, production, marketing and Hawkes very own Taproom/Cidery (on the Bermondsey beer mile no less) Simon works closely with Head Cider Maker Roberto, to create cider with a singular purpose in mind: To show the world the vast depth of our wonderful drink and unlock the potential behind it.


 
FOLLOW US:
 
SIMON / HAWKES
https://www.instagram.com/wearehawkes/
https://twitter.com/wearehawkes
https://www.facebook.com/wearehawkes
 
 
 
 
WE ARE Spectacular⠀
 
https://twitter.com/spectacularchat    
https://www.instagram.com/spectacularchat 
https://www.linkedin.com/company/spectacular-marketing-limited 

Spectacular people creating Spectacular:

Branding.

Marketing.

Digital.

Content.

Social.

If your brand needs help with any of these things, please get in touch…

kate@wearespectacular.com | 020 7436 0616

We’re delighted to have the Chris Fung, ex CEO of Crussh, and his wealth of experience on the podcast this week. We cover:
 
Being undercover boss Waiting for the market to come to you Overseeing 30+ launches Sticking to your principles and brand values Serving royalty Food tech scene Delivery market challenges


LINKS:
 
An article on the Future of Hospitality and Dining on LinkedIn: https://www.linkedin.com/pulse/future-hospitality-dining-chris-fung/
 
A piece on the Crussh experience and foodtech from the IoD - https://www.iod.com/ingoodcompany/article/my-story-chris-fung
 
CHRIS FUNG
 
Christopher Fung is the former CEO of Crussh Fit Food & Juice Bars and now a NED/Board Advisor/Investor in a number of disruptive high-growth potential Food/FoodTech and Ed/EdTech businesses.
 
He has a wide-ranging background spanning from working at consulting firm Bain & Co across the Sydney, Stockholm and London offices and having previously studied Manufacturing Engineering and Industrial Design.
 
Having led Crussh for over 13 yrs, Chris is giving back by sharing his experience with the next generation of entrepreneurs and is involved in a number of businesses from Music Tech for restaurants, Healthy pot noodles & Smart Vending machines, to customer engagement tech for hospitality and retail amongst other things!
 
Ex-CEO || Crussh – Fit Food & Juice Bars
Board Advisor || Ambie – Effortlessly Managed Music for Business
Board Advisor || Cheerfy – Personalising Everyday Customer Experiences
Board Advisor || Feedr – Great Food for the Office
Board Advisor || Mr Lee’s Pure Foods – Award Winning Healthy Cup Noodles
Board Advisor || Nutrifix – Find Your Healthy Nutrition App
Board Advisor || Pasta Evangelists – Restaurant Quality Pasta Delivered Fresh to your Door
Board Advisor || Real Good Ketchup – Taking Sugar off the Table
Venture Partner || Emerge Education – Yoto – A Clever Speaker Empowering Children Through Play
External Council Member || University of Gloucestershire




FOLLOW US:
 
CHRIS
Twitter: https://twitter.com/_ChrisFung
 
 
 
Mark / WE ARE Spectacular⠀
 
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat   
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/    
 
Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com

We’ve got an information-packed hour this week with Julian Ross from Wireless Social.
We cover:
36 things you can find out about someone when they log in to your Wi-Fi through Facebook How your Wi-Fi can help you test the effectiveness of your a-board Having more data than you know what to do with Increasing your TripAdvisor rating Why GDPR is good for business

 
JULIAN ROSS

A passionate entrepreneur, Julian is the CEO of Wireless Social, a provider of Wi-Fi and guest analytics solutions for the hospitality sector.


Julian’s career began as Audit & Accounts Manager with Josolyne & Co Chartered Accountants & Business Advisers in Cheshire, followed by 8 years as Account Manager at ntl:Telewest. Colleagues past and present testify to Julian’s unique vision, his exceptional interpersonal skills, tremendous energy, and his ability to bring new ideas to the market.


Julian set up Wireless Social in 2013. Today the company has over 3,500 hospitality customers and in excess of 11 million active users of its social Wi-Fi service in the UK.




FOLLOW US:
Julian

Website: www.wireless-social.com

LinkedIn: https://www.linkedin.com/in/julian-ross-48b8899/

WE ARE Spectacular
⠀   
twitter.com/spectacularchat
     www.instagram.com/spectacularchat 
 www.linkedin.com/company/spectacu…arketing-limited

Spectacular people creating Spectacular:

Branding.

Marketing.

Digital.

Content. 

Social.

If your brand needs help with any of these things, please get in touch… kate@wearespectacular.com | 020 7436 0616

This week we talk to Carolyn Ball about how food became a trusted friend that ‘spoke’ when she couldn’t. An ally during postnatal depression and an experience that has shaped her perspective on the foodservice industry, and on selling as a profession within it.
 
We also cover B2B marketing and how businesses can leverage their food offering to reward and attract employees.



 
LINKS:
 
Recommended reads – a mix of science, spirit, sales and cultural inspiration.
 
Gastrophysics: The New Science of Eating by Prof Charles Spence https://www.amazon.co.uk/dp/0241977746/ref=cm_sw_r_tw_dp_U_x_L8DwCb0YA20EF



GROW: How Ideals Power Growth and Profit at the World's Greatest Companies by Jim Stengel https://www.amazon.co.uk/dp/0753540665/ref=cm_sw_r_tw_dp_U_x_s8DwCbKZKFKAV



Buffett's Bites: The Essential Investor's Guide to Warren Buffett's Shareholder Letters  by LJ Rittenhouse https://www.amazon.co.uk/dp/007182328X/ref=cm_sw_em_r_mt_dp_U_Y7DwCbH67BHPS



The Book of Joy: Lasting Happiness in a Changing World by Nobel Peace Prize Laureates Tenzin Gyatso, the 14th Dalai Lama, and Archbishop Desmond Tutu
https://www.amazon.co.uk/dp/0735207151/ref=cm_sw_r_tw_dp_U_x_o7DwCbCW4TX8N



Subscribe to The Week, buy The Spectator regularly and really look forward to the FT Weekend - particularly for its ‘Notes from a Digital Bunker’ section.
 
Recommended podcasts:
TED Talks Daily
The Guilty Feminist
The GaryVee Audio Experience
Live Brave with Margie Warrell
 
I’d also highly recommend Mark Pitcher’s Smash The Box You Tube channel and the ‘Insight Timer’ app. I *try* (!) to meditate daily with guided sessions, which you can listen to for free.
There are some great courses available too - I’ve just finished an excellent one by Lisa Abramson (£4.99 for 10 days).



CAROLYN BALL
Carolyn, Sales Director at Gather & Gather, has become obsessed by finding out more about how food can ‘speak’ for us - to everyone we care about; how it can *really* contribute to our teams and our customers. Without whom the whole thing folds.

Through listening, reading, researching, eating (!) and meeting, she’s developed a hybrid and unorthodox sort of perspective - on the future of food as a different kind of ‘heritage industry’....

Her real passion is to hunt for yesterday’s magic and explore tomorrow’s theories; figuring out how we can translate them today.

Having transcribed 15th Century recipes and interviewed many an interesting soul for a couple of news desks, Caroline has always seen food as one of the world’s greatest vehicles for communication and revelation.



FOLLOW US:
 
Carolyn
https://www.linkedin.com/in/carolyn-ball-7969135a/
 
Mark / WE ARE Spectacular⠀
 
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat   
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/    
 
Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com
 

Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation.

 
LINKS:
A recent article from Alan: https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-the-present-first
Flying sushi : https://www.youtube.com/watch?v=y9RKXO1rr7g  
Pizza selfies : https://www.dominos.co.uk/blog/pizza-selfie-ultimate-wedding-gift/  
Corona wave of waste : https://www.campaignlive.co.uk/article/corona-wave-waste-wieden-kennedy-amsterdam/1484584  
Brewdog No Label : https://www.brewdog.com/lowdown/blog/no-label
Paddy Power's Hollywood Sign: https://en.wikipedia.org/wiki/Paddy_Power_Cleeve_Hill_Sign
 
ALAN TWIGG
As Global Head of Consumer at integrated comms agency Way To Blue, I take a lead role in building holistic creative campaigns for clients across paid, earned and owned channels. Campaigns that embrace PR, advertising, social, digital and influencer communications. We are potent storytellers at heart - bloody good ones at that and we create all our own social content and editorial assets to bring those stories to vivid life in a compelling way. Current clients range from Red Bull, Expedia and InterContinental Hotels Group to Hamleys, Nickelodeon and the gorgeous cognac Camus. Lots of awards over the years, but most importantly I have learned lots and still do every day.
 
Some notable clients over the years for various reasons - Waterstone's, Hamleys, UEFA Champion's League, YO! Sushi, Dominos, Highland Park single malt, Harper Collins, The National Lottery, Bombardier, Continental Tyres, M & S, Glenfiddich, The Balvenie, Grants, Nintendo, Dairylea, Marriott Hotels, Peroni, plus the other 398...sorry, 399 I've worked on in the past....and sorry for those I haven't mentioned - I loved every one - well apart from npower!



FOLLOW US:
 
Alan / Way To Blue
LinkedIn: https://www.linkedin.com/feed /
Twitter: https://twitter.com/twiggasaurous
Facebook: https://www.facebook.com/alan.twigg.1
Website: https://www.waytoblue.com/
 
 
Mark / WE ARE Spectacular⠀ 
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat   
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/    
 
Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com
 

We’re delighted to have Kieron joining us this week to take us through his hospitality journey and hear practical advice for restaurant managers to help them succeed.   
We cover tipping, attracting talent, attracting customer and making memories.
 
KIERON BAILEY
“If talking about & building an amazing guest experience is the fuel to my fire then helping you to deliver the same for your guests/customers is the firework show!”

Kieron is an operations specialist who has worked with some of the biggest names on the high street throughout his career; from Hard Rock Café International, Wagamama, Costa Coffee and Scottish &
Newcastle, always achieving success through his teams, working with the belief that when you empower your team to achieve great things, they will achieve greatness for our guests.

Throughout his career Kieron realised that he loved the challenge of solving problems in tough sites, from his first adventures in pub management in tough community pubs that needed some love to amazing city centre live venues that allowed him to engage his entrepreneurial spirit and implement his vision for working with the community to deliver extraordinary experiences for his guests.
 
Throughout his career, Kieron’s service style was based around his philosophy of “Make memories, not stories” this focused his own and his teams thinking on the idea that our guests come to us to make memories and we should strive to be a big part of that, after all what other industry invites us into some of the most memorable moments of their customers lives?
 
Kieron now works in three key areas, with SME’s to develop their brand and business through the mindset of think local, act national. As a passionate advocate of the coaching strategy throughout the years to develop numerous managers through his career, Kieron operates very much in the sphere of restaurant coaching working with business owners to create their own solutions as experience has taught him that ideas and strategies created within the business are destined for successful results rather than opinions from outside the four walls.

The second area is as a facilitator for blue chip retail clients on topics from leadership, coaching, DiSC Profiling and customer experience, these are all subjects he is passionate about and loves to engage groups with interactive sessions that challenge their thinking and development.
 
Finally, Kieron is a speaker on the same subjects, but primarily guest experience and the importance of delivering extraordinary experiences that sit with our guests forever in their memories. He has
been described as “an engaging and entertaining speaker with a dry sense of humour” Kieron set up his business with one clear goal, to do only the things that make him smile, building businesses, developing people and sharing his knowledge. He is on the right track.



FOLLOW US:
Kieron / The Boy Bailey Speaks
Twitter: https://twitter.com/boybaileyspeaks
Twitter: https://twitter.com/experience_101
Insta: https://www.instagram.com/theboybaileyspeaks/
Facebook: https://www.facebook.com/Theboybaileyspeaks/
Podcast: https://itunes.apple.com/gb/podcast/the-boy-bailey-speaks/id1329434487?mt=2
Web: www.theboybailey.com
Email: kieron@theboybailey.com






Mark / WE ARE Spectacular⠀
 
https://twitter.com/spectacularmark
https://twitter.com/spectacularchat  
https://www.instagram.com/spectacularmark/
https://www.linkedin.com/in/markmcculloch/  
 
Do you want to be on the next Spectacular Marketing Podcast? Email gabby@wearespectacular.com