57 episodes

Brand, Marketing, Digital and Social Podcast for the Food and Drink Industry (and beyond).

Brought to you by Mark McCulloch & WE ARE Spectacular, a London based brand, marketing, digital and social agency.

The Spectacular Marketing Podcast WE ARE Spectacular

    • Business
    • 4.9, 59 Ratings

Brand, Marketing, Digital and Social Podcast for the Food and Drink Industry (and beyond).

Brought to you by Mark McCulloch & WE ARE Spectacular, a London based brand, marketing, digital and social agency.

    Spotting a gap in the market, with Simon Wright from Hawkes Cider

    Spotting a gap in the market, with Simon Wright from Hawkes Cider

    It’s the last episode of The Spectacular Marketing Podcast and we couldn’t end it on a better note than with cider entrepreneur/merchant/hawker, Simon Wright.



    We cover:



    - Pivoting from ginger beer
    - What to do when people start leaving apples on your doorstep
    - Tales from corporate working
    - Spotting a gap for craft cider
    - Working with Brewdog
    - How cider is like wine
    - Protecting and investing in yourself with trademarks
    - Not starting something with the sole intent to sell it  

    • 1 hr 14 min
    Being a pioneer for a new category, with Chris Fung

    Being a pioneer for a new category, with Chris Fung

    Start with a purpose and stick with it

    We’re delighted to have the Chris Fung, ex CEO of Crussh, and his wealth of experience on the podcast this week. We cover:



    - Being undercover boss
    - Waiting for the market to come to you
    - Overseeing 30+ launches
    - Sticking to your principles and brand values
    - Serving royalty
    - Food tech scene
    - Delivery market challenges

    • 1 hr 22 min
    Harness the power of guest Wi-Fi with Julian Ross, Wireless Social

    Harness the power of guest Wi-Fi with Julian Ross, Wireless Social

    Target the right people, at the right time, with the right message

    We’ve got an information-packed hour this week with Julian Ross from Wireless Social.

    We cover:

    - 36 things you can find out about someone when they log in to your Wi-Fi through Facebook
    - How your Wi-Fi can help you test the effectiveness of your a-board
    - Having more data than you know what to do with
    - Increasing your TripAdvisor rating
    - Why GDPR is good for business

    • 1 hr 2 min
    How food can inspire, with Carolyn Ball

    How food can inspire, with Carolyn Ball

    Take what’s happening in the food world & translate that into the workplace.

    This week we talk to Carolyn Ball about how food became a trusted friend that ‘spoke’ when she couldn’t. An ally during postnatal depression and an experience that has shaped her perspective on the foodservice industry, and on selling as a profession within it.

    We also cover B2B marketing and how businesses can leverage their food offering to reward and attract employees.

    • 1 hr 8 min
    Win at PR and stand out from the crowd, with Alan Twigg​, Way To Blue

    Win at PR and stand out from the crowd, with Alan Twigg​, Way To Blue

    If it takes more than a line to explain, it’s f**ked already.

    Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation.

    • 1 hr 19 min
    Living hospitality with Kieron Bailey, The Boy Bailey Speaks

    Living hospitality with Kieron Bailey, The Boy Bailey Speaks

    You only get 60 seconds to build rapport in restaurants

    We’re delighted to have Kieron joining us this week to take us through his hospitality journey and hear practical advice for restaurant managers to help them succeed.

    • 1 hr 9 min

Customer Reviews

4.9 out of 5
59 Ratings

59 Ratings

GazBIBELOTS ,

Brilliant, whether you’re in the industry or not

Whether you’re in hospitality or marketing or not this is great listen. Mark’s great, he gets some fantastic guests and the interviews are natural and laid back and you actually feel like you’re soaking up information!

Hedie H ,

Highly recommend

Excellent listening: practical and interesting and often refer episodes

JA50NLW ,

Addicted!

A brilliant podcast that’s become a weekly staple since I discovered it a couple of months ago (currently have 32 episodes to catch up on!).

Great tips and opinions that are transferable across multiple industries and roles.

Keep up the fab work and great guests!

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