The Tech Marketing Podcast Twogether

We’ve covered the details in Part 1: Insights. Now it’s time to look at tomorrow's picture in Part 2: Foresights. What are the KPIs used to measure ABM success, and where is all of this going? We’re joined by Hitachi’s Global ABM Manager, Amy Hall, to discuss the future of this ever-evolving industry.

In today’s data-saturated world of ABM, it’s all about knowing when to draw a line in the sand, and when to start stamping your footprint. We're joined by Hitachi Vantara’s Global ABM Manager, to break down their award-winning campaign.

In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best ways to differentiate. Jon and Harry are joined by Twogether’s in-house creatives, Leigh Holdway and Glenn Carey, to discuss the importance of disruptive creativity in B2B marketing and why playing it safe is the greatest risk of all.

Did you know that 95% of B2B buyers are not in the market for your products? So how, if at all, can you convert them into leads? 
Jon and Harry are joined by GDlabs Tom Ridges and Edmund Barter to discuss their incredible new AI audience targeting intelligence platform that delivers insights from first-party data to help you find your next customer.

Is the future of events hybrid, virtual and as live as a power line? Sigfox Connect 2020 exceeded all benchmarks for success and has been awarded Silver for Best Use of Events at the B2B Marketing Awards, listen in to the podcast to get the gospel on this ground-breaking story.

What should you be including in your submissions for awards? And how can you win the recognition that great work deserves? We talk with Joel Harrison, Editor in Chief at B2B Marketing, about the upcoming B2B Marketing Awards.