48 episodes

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.

The Tech Marketing Podcast Twogether

    • Business
    • 5.0 • 30 Ratings

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.

    48 | Winning ABM Pt.2 - Foresights with Hitachi Vantara

    48 | Winning ABM Pt.2 - Foresights with Hitachi Vantara

    We’ve covered the details in Part 1: Insights. Now it’s time to look at tomorrow's picture in Part 2: Foresights. What are the KPIs used to measure ABM success, and where is all of this going? We’re joined by Hitachi’s Global ABM Manager, Amy Hall, to discuss the future of this ever-evolving industry.

    • 41 min
    47 | Winning ABM Pt.1 - Insights from Hitachi Vantara

    47 | Winning ABM Pt.1 - Insights from Hitachi Vantara

    In today’s data-saturated world of ABM, it’s all about knowing when to draw a line in the sand, and when to start stamping your footprint. We're joined by Hitachi Vantara’s Global ABM Manager, to break down their award-winning campaign.

    • 48 min
    46 | Brave ideas: experimentation and risk-taking in B2B marketing

    46 | Brave ideas: experimentation and risk-taking in B2B marketing

    In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best ways to differentiate. Jon and Harry are joined by Twogether’s in-house creatives, Leigh Holdway and Glenn Carey, to discuss the importance of disruptive creativity in B2B marketing and why playing it safe is the greatest risk of all.

    • 49 min
    45 | The B2B marketers’ guide to data networks.

    45 | The B2B marketers’ guide to data networks.

    Did you know that 95% of B2B buyers are not in the market for your products? So how, if at all, can you convert them into leads? 
    Jon and Harry are joined by GDlabs Tom Ridges and Edmund Barter to discuss their incredible new AI audience targeting intelligence platform that delivers insights from first-party data to help you find your next customer.

    • 38 min
    44 | Award finalist case-study: The future of live, virtual & hybrid events

    44 | Award finalist case-study: The future of live, virtual & hybrid events

    Is the future of events hybrid, virtual and as live as a power line? Sigfox Connect 2020 exceeded all benchmarks for success and has been awarded Silver for Best Use of Events at the B2B Marketing Awards, listen in to the podcast to get the gospel on this ground-breaking story.

    • 41 min
    43 | The B2B Marketing Awards: Taking a look behind-the-scenes

    43 | The B2B Marketing Awards: Taking a look behind-the-scenes

    What should you be including in your submissions for awards? And how can you win the recognition that great work deserves? We talk with Joel Harrison, Editor in Chief at B2B Marketing, about the upcoming B2B Marketing Awards.

    • 35 min

Customer Reviews

5.0 out of 5
30 Ratings

30 Ratings

mark1985marketing ,

CTO

latest podcast made me want to write a comment, you guys are doing a great job and i think this season is a real step up so far

hitachi simon ,

Some really useful stuff!

I was impressed

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