118 episodes

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.

The Tech Marketing Podcast Twogether

    • Business
    • 5.0 • 33 Ratings

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.

    119 | Navigating the Crossroads of Creativity and Customer Insight in ABM

    119 | Navigating the Crossroads of Creativity and Customer Insight in ABM

    Have a great point of view to add? Send us a text with your thoughts!Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group. They explore how creativity and customer insights intersect to shape effective ABM strategies, Nickie's career journey and how her background in customer experience (CX) and user experience (UX) informs her approach to ABM. The conversation highlights the balance between pe...

    • 25 min
    118 | Strategic partnering for optimal ROI

    118 | Strategic partnering for optimal ROI

    Have a great point of view to add? Send us a text with your thoughts!On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic partnerships.The inclusion of partners throughout your programme not only strengthens those partnerships, but it also empowers those marketeers to truly become ambassadors for your brand.Tune in and listen as ...

    • 48 min
    117 | Is it time to incentivise field marketers?

    117 | Is it time to incentivise field marketers?

    Have a great point of view to add? Send us a text with your thoughts! Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM. The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even more infrequently executed. So, Lisa, Ari - welcome to the podcast!

    • 36 min
    116 | Boost GTM success with partner-integrated product marketing

    116 | Boost GTM success with partner-integrated product marketing

    Have a great point of view to add? Send us a text with your thoughts!How to get partners to become ambassadors for your product.Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for product marketing. Listen in to hear more about: The importance of engaging product marketers with partners early in a GTM strategyTruly under...

    • 1 hr 4 min
    115 | Data-driven strategies to maximise your marketing budget

    115 | Data-driven strategies to maximise your marketing budget

    Have a great point of view to add? Send us a text with your thoughts!How can you leverage your data to make informed marketing decisions?Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his direct mail roots to harnessing the power of big data in today's digital age.This episode delves deep into how a data-driven approach not only optimizes ...

    • 40 min
    114 | Building high growth partnerships

    114 | Building high growth partnerships

    Have a great point of view to add? Send us a text with your thoughts!Unlock the Secrets to Successful B2B Partnerships and GrowthIn this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her rich experiences and the key to forging successful partnerships in the tech indus...

    • 33 min

Customer Reviews

5.0 out of 5
33 Ratings

33 Ratings

mark1985marketing ,

CTO

latest podcast made me want to write a comment, you guys are doing a great job and i think this season is a real step up so far

hitachi simon ,

Some really useful stuff!

I was impressed

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