
78 episodes

The Tech Marketing Podcast Twogether
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- Business
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5.0 • 31 Ratings
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Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.
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79 | Beyond the hype: The reality of emerging technologies
We're joined on The Tech Marketing Podcast by Director of Emerging Technology at Dow Jones, Elena Corchero. In the world of immersive technology, what's exciting us now? And what methodologies should we be approaching this kind of tech with?
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78 | The Insider's Guide to Channel Meet Up 2023
Are you ready to take your channel marketing to the next level? If so, you should be joining us at The Channel Meet Up 2023.
We're talking game-changing keynote speakers, unparalleled networking opportunities, and genuine peer-to-peer learnings.
In this episode, we're spilling all the details about what you can expect from the first event in the UK on the 23rd March.
Don't miss out on this exclusive preview - listen now!
You can register now for the first event in Windsor, UK, on the 23rd March here:
https://www.thechannelmeetup.com/uk-event -
77 | Fighting for the Channel
We're joined by a very special guest, Amanda Fitzgerald, Head of Global Commercial Partner Marketing at RedHat.
With over 15 years of experience in every facet of partner marketing that you can think of, Amanda takes us back to basics and focuses on what CMOs want to know. What's the sweet spot for MDF? How should you split your MDF between partners? How do you create alliances across your business?
For your partner marketing masterclass, tune in now. -
76 | CES 2023: Emerging trends in B2B tech
Join Jon and Harry to dive into the world of CES, and find out which innovations we're really excited about for the future of tech in B2B.
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75 | A new generation of sales enablement experience
Hosts Jon and Harry are joined by Claire McAughtry, Group Account Director, and Lisa Ruddy, Vice President, to talk through the Dell Precision Game Hub - an immersive, 360°, 3D digital learning experience.
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74 | How we achieved a 1:127 ROI sales pipeline for Hitachi Vantara
Join Jon, Harry and Minaz as they dive into our hugely successful and long-standing ABM program designed for Hitachi Vantara. Coming away with x2 golds from the recent B2B Marketing Awards, you're bound to come away having learnt something new.
Customer Reviews
CTO
latest podcast made me want to write a comment, you guys are doing a great job and i think this season is a real step up so far
Some really useful stuff!
I was impressed