6 episodes

Welcome to The Thought Leaders Handbook, your guide to mastering the art of thought leadership in the B2B space. Join your host, Jonathan, founder of Reidentify, as he shares expert insights and practical strategies for building a powerful personal brand, leveraging the impact of podcasting, and positioning yourself as a trusted authority in your niche. With special guests who are thought leaders themselves, tune in to gain valuable tips, real-world examples, and inspiration to propel your journey towards becoming a purpose-led thought leader in today's competitive landscape.

The Thought Leader's Handbook Jonathan Reid

    • Business

Welcome to The Thought Leaders Handbook, your guide to mastering the art of thought leadership in the B2B space. Join your host, Jonathan, founder of Reidentify, as he shares expert insights and practical strategies for building a powerful personal brand, leveraging the impact of podcasting, and positioning yourself as a trusted authority in your niche. With special guests who are thought leaders themselves, tune in to gain valuable tips, real-world examples, and inspiration to propel your journey towards becoming a purpose-led thought leader in today's competitive landscape.

    Building An Audience Is Like Dating

    Building An Audience Is Like Dating

    In this episode, Jonathan explores the parallels between building a healthy relationship with your audience as a thought leader and nurturing a romantic relationship.



    Drawing from Valentine's Day reflections, he highlights the importance of understanding your audience's preferences, effective communication, vulnerability, and building trust.



    Key Points:

    - Understanding Your Audience

    - Effective Communication

    - Vulnerability

    - Building Trust



    Key Resources:


    Book a call to streamline your podcast or become a Thought Leader: Book a Call (https://www.reidentify.co/book-call)


    More information on what we do at Reidentify: Reidentify (https://www.reidentify.co)


    Connect with me on LinkedIn: Jonathan Reid (https://www.linkedin.com/in/jonathan-reid-654566172/)


    Subscribe to the podcast on YouTube: Subscribe (https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg)

    • 12 min
    DON'T Start A Podcast, Do This Instead...

    DON'T Start A Podcast, Do This Instead...

    In today's episode, we delve into the concept of Minimum Viable Podcasting (MVP) and how it can revolutionise your approach to launching a podcast.



    Just like a Minimum Viable Product (MVP) allows you to test ideas in the product world, a Minimum Viable Podcast enables you to gauge audience interest, suitability, and feasibility before committing to a full-fledged podcasting endeavor.



    We explore the key characteristics of an MVP, steps to building one, and the importance of gathering feedback and iterating for continuous improvement.



    Key Points:


    Understanding what an MVP is
    Key Characteristics of an MVP
    Building an MVP
    Expectations and Commitment 🤞



    Key Resources:

    Book a call to streamline your podcast or become a Thought Leader:


    Book a Call (https://www.reidentify.co/book-call)

    More information on what we do at Reidentify:


    Reidentify (https://www.reidentify.co)

    Connect with me on LinkedIn:


    Jonathan Reid (https://www.linkedin.com/in/jonathan-reid-654566172/)

    Subscribe to the podcast on YouTube:


    Subscribe (https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg)

    • 14 min
    Your Audience NEEDS You (Vitamin U)

    Your Audience NEEDS You (Vitamin U)

    In this episode, we dive into the concept of "Vitamin You" – the unique expertise, experience, and perspective that you bring to your audience.

    Just like a deficiency in essential vitamins can lead to health problems, a lack of "Vitamin You" in your audience's life can hinder their growth and potential. We'll explore why it's crucial to share your unique insights and how withholding them not only limits yourself but also your audience's potential!

    Key Points:
    - Understanding "Vitamin U"
    - The Impact of Withholding "Vitamin U"
    - Overcoming Fear and Doubt

    Key Resources:
    - Book a call to streamline your podcast or become a Thought Leader:
    https://www.reidentify.co/book-call
    - More information on what we do at Reidentify:
    https://www.reidentify.co
    - Connect with me on LinkedIn:
    https://www.linkedin.com/in/jonathan-reid-654566172/
    - Don't forget to subscribe to the podcast on YouTube:
    https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg

    Until next time, keep nourishing your audience with "Vitamin You" and continue leading with authenticity and expertise!

    • 3 min
    How to Become a Thought Leader Online: The Hub & Spoke Model

    How to Become a Thought Leader Online: The Hub & Spoke Model

    Welcome back to the Thought Leader's Handbook! In this episode, we explore the concept of the hub and spoke model and how it relates to thought leadership and B2B marketing strategies.



    I break down this model and its application to thought leadership, outlining how podcasts serve as the hub while social media, blogs, newsletters, etc, act as the spokes, all contributing to a comprehensive thought leadership strategy.



    Key Points:

    - Understanding the Hub & Spoke Model

    - Application to Thought Leadership

    - Integration with Marketing



    Key Resources:

    - Book a call to streamline your podcast or become a Thought Leader:

    https://www.reidentify.co/book-call

    - More information on what we do at Reidentify:

    https://www.reidentify.co

    - Connect with me on LinkedIn:

    https://www.linkedin.com/in/jonathan-reid-654566172/

    - Don't forget to subscribe to the podcast on YouTube:

    https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg



    By understanding this model and its application, you're one step closer to establishing yourself as an authority in your field.



    Remember to stay tuned for upcoming episodes where we'll delve deeper into various aspects of thought leadership strategies.



    #thoughtleader #thoughtleadership #podcasting

    • 14 min
    How To Save Time When Creating Thought Leadership Content

    How To Save Time When Creating Thought Leadership Content

    Welcome to Episode 1 of "The Thought Leader's Handbook"! Today's episode is all about a topic close to my heart: Bulk content creation. You know, it's like that old saying goes, "Work smarter, not harder." And that's exactly what we're diving into today.



    Key Points:

    - Why Bulk Content Creation Matters (we all have limited time!)

    - Different Content Types (some formats work better than others)

    - The Perks of Content Bulk Production (spoiler, there's more ups than downs)



    Key Resources:

    - The podcast automation video I mention: https://youtu.be/Cr8VEE2Urow



    Connect with Me:
    - Want to develop your Thought Leadership or streamline your podcast? Book a call with me here https://www.reidentify.co/book-call

    - More information on what we do: https://www.reidentify.co

    - Let's connect on LinkedIn! https://www.linkedin.com/in/jonathan-reid-654566172/

    - Don't forget to hit subscribe so you never miss an episode! https://www.youtube.com/channel/UCnLoi5LijfELqSB_IKMlBzg



    Whether you're tuning in on your favorite podcast platform or catching us on YouTube, your support means the world!



    Be sure to drop a review or leave a comment, and hit that subscribe button for more insightful chats.



    Until next time Thought Leaders!

    • 13 min
    Welcome to the Thought Leader's Handbook

    Welcome to the Thought Leader's Handbook

    Welcome to "The Thought Leader's Handbook," your go-to podcast for all things thought leadership! Join me as we dive into the exciting world of B2B marketing, personal branding, and podcasting.

    Together, we'll uncover the secrets to becoming the go-to expert in your field. Get ready to hear from established thought leaders who share their journey and wisdom, guiding you on how to make a REAL impact.

    So, if you're eager to amplify your presence and leave your mark, hit that subscribe button and let's embark on this journey together!

    • 55 sec

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