21 episodes

We all need to be thinking about and preparing for What’s Next in order to achieve more - and that’s what this podcast is all about.

We are seeking to gain a more diverse perspective on what will shape the future of marketing and advertising, one 15-minute conversation at a time.

I'm your host Karim Kanji, and I am excited to share talks I’ll be having with thinkers around the world. If you’re as curious as I am about what’s next, join me and invest 15 minutes of your day exploring big ideas and innovative thoughts.

The What's Next Podcast Active International

    • Business
    • 4.8 • 17 Ratings

We all need to be thinking about and preparing for What’s Next in order to achieve more - and that’s what this podcast is all about.

We are seeking to gain a more diverse perspective on what will shape the future of marketing and advertising, one 15-minute conversation at a time.

I'm your host Karim Kanji, and I am excited to share talks I’ll be having with thinkers around the world. If you’re as curious as I am about what’s next, join me and invest 15 minutes of your day exploring big ideas and innovative thoughts.

    What's Next with Naren Patel

    What's Next with Naren Patel

    In the latest episode of The What's Next Podcast, we look at what's next for diversity within the media and advertising industry. We gain insight from Naren Patel, founder of Media For All and previously CEO of Primesight, a leading OOH media company.
    Naren is passionate about improving ethnic diversity in the Media sector and founded Media for All (http://www.mediaforall.org.uk (www.mediaforall.org.uk)), a social enterprise, in 2018.
    MEFA’s mission is to help Black, Asian and ethnic minority talent thrive through mentorship and support with the ultimate aim to increase diversity within the media and advertising industry.
    ABOUT NAREN PATEL
    Naren Patel joined the media industry in 1991. He floated the outdoor advertising business Primesight on the London Stock Exchange in 1997, and in 1999 sold Primesight to STV plc. In 2007, Naren led an MBO of Primesight and then grew the business through acquisitions and organic development. He made Primesight one the leading and most successful brands in the media industry, winning Media Brand and Commercial Sales team of the year awards and growing revenue 20X during his tenure. In September 2018, Primesight was acquired by Global Radio and Naren stepped down as CEO of Primesight in July 2019.
    Naren is passionate about improving ethnic diversity in the Media sector and is now focussed on Media for All (www.mediaforall.org.uk) a social enterprise that he created in 2018. MEFA provides free mentorship and support for Black, Asian and other ethnic talent in media. The group has over 300 Black and Asian members. He works on a pro bono basis and also provides free advice to charities and businesses in the media sector on Diversity and Inclusion.
    Naren is also a trustee for NABS (The charity for the Advertising industry) and sits on the Finance and Investments Boards. In 2021 Naren launched Geoprove a verification tool for location based mobile advertising
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    • 15 min
    What's Next with Patricia Moser

    What's Next with Patricia Moser

    The impact of the pandemic and climate change has had a significant effect on global supply chains. With the COP26 Climate Change conference taking place this week, this episode is a timely look inside the world of supply chains and how innovators within the industry are aligning their services with the UN's Sustainable Development Goals to provide ethical and beneficial solutions for global businesses.
    In this episode, we speak to Patricia Moser, founder of i3 Advantage, a high-value supply chain, procurement and sustainability consultancy specialist.
    In Patricia's previous role as Chief Procurement Officer for one of the United Nations larger agencies, she experienced how conscientious, considered supply chain and procurement decisions within businesses can impact all of the UN's 17 sustainable development goals.
    With her consultancy i3 Advantage, where the "i"s stand for Insight, Innovation and Impact, Patricia can advise businesses on how to make choices that focus on operational excellence, resilience, risk the three tiers of sustainability social, economic and environmental.
    THE UN SUSTAINABLE DEVELOPMENT GOALS
    GOAL 1: NO POVERTYEconomic growth must be inclusive to provide sustainable jobs and promote equality.
    GOAL 2: ZERO HUNGERThe food and agriculture sector offers key solutions for development, and is central for hunger and poverty eradication.
    GOAL 3: GOOD HEALTH AND WELL-BEINGEnsuring healthy lives and promoting the well-being for all at all ages is essential to sustainable development.
    GOAL 4: QUALITY EDUCATIONObtaining a quality education is the foundation to improving people's lives and sustainable development.
    GOAL 5: GENDER EQUALITYGender equality is not only a fundamental human right, but a necessary foundation for a peaceful, prosperous and sustainable world.
    GOAL 6: CLEAN WATER AND SANITATIONClean, accessible water for all is an essential part of the world we want to live in.
    GOAL 7: AFFORDABLE AND CLEAN ENERGYEnergy is central to nearly every major challenge and opportunity.
    GOAL 8: DECENT WORK AND ECONOMIC GROWTHSustainable economic growth will require societies to create the conditions that allow people to have quality jobs.
    GOAL 9: INDUSTRY, INNOVATION, AND INFRASTRUCTUREInvestments in infrastructure are crucial to achieving sustainable development.
    GOAL 10: REDUCED INEQUALITIESTo reduce inequalities, policies should be universal in principle, paying attention to the needs of disadvantaged and marginalized populations.
    GOAL 11: SUSTAINABLE CITIES AND COMMUNITIESThere needs to be a future in which cities provide opportunities for all, with access to basic services, energy, housing, transportation and more.
    GOAL 12: RESPONSIBLE CONSUMPTION AND PRODUCTIONResponsible Production and Consumption
    GOAL 13: CLIMATE ACTIONClimate change is a global challenge that affects everyone, everywhere.
    GOAL 14: LIFE BELOW WATERCareful management of this essential global resource is a key feature of a sustainable future.
    GOAL 15: LIFE ON LANDSustainably manage forests, combat desertification, halt and reverse land degradation, halt biodiversity loss
    GOAL 16: PEACE, JUSTICE AND STRONG INSTITUTIONSAccess to justice for all, and building effective, accountable institutions at all levels.
    GOAL 17: PARTNERSHIPSRevitalize the global partnership for sustainable development.
    About Patricia Moser
    Patricia Moser is recognized as a pioneer and thought-leader in procurement and supply chain, internationally. She has led positive transformation in multiple sectors, both private and public. Her innovative approaches have garnered global recognition resulting in several prestigious awards.
    Patricia has the ability to envision and inspire, leading to successful outcomes in complex situations. She has a passion for sustainability, working with organizations to embrace and implement social, economic and environmental sustainability.
    She believes that supply chain and procurement can positively impact not...

    • 18 min
    What's Next with Liz Jones and Daren Rubins

    What's Next with Liz Jones and Daren Rubins

    This episode we take a little look into the world of recruitment:
    What are businesses looking for when hiring C-Suite executives and what are the C-Suite executives looking for when seeking new opportunities, has this changed since the global pandemic has affected the traditional working models?
    We asked Liz Jones and Daren Rubins, Founders of Conker, a specialist executive search company that specialises in the media and marcom industries to help us out with the answers!
    ABOUT CONKER
    Conker is an Executive Search business that finds transformational talent for senior roles in agencies, media owners, digital platforms and client brands. Our remit stretches across commercial, strategic, technical, operational and specialist areas - and often in combination.
    Learn more about Conker https://conkerwithus.com
    ABOUT LIZ JONES
    Liz is an experienced commercial leader who understands how talent drives better business outcomes.
    She is a strong networker and collaborator; passionate about contributing to positive change and business results through diversity, inclusion and well-being.
    Alongside her most recent role at Dentsu Aegis Network (CEO of B2B), she was also the Executive Sponsor for Diversity and Inclusion and together with HR built the first set of complete diversity metrics for business to inform 2020 goals focused on gender, agile working and ethnicity.
    Liz led the successful roll-out of unconscious bias training to the leadership team and she also launched the first LGBT+ resource group and gender equality network at Dentsu Aegis Network.
    She has always enjoyed building diverse, high performing teams. At PSI over eight years she hired over 20 individuals from different backgrounds and markets and in doing so doubled the revenue and profit of the business.
    A proud WACL member, she drove the recent initiative with LinkedIn using data for the first time to look at gender parity in the Media, Marketing and Communications industry.
    She has always mentored formally and informally via NABS, WACL, IPA and the wider industry. She is currently on the WACL Exec (Communications and Voice) and was a main committee member of the IAA for many years. Liz is also a NABs Stronger than Summer committee member and mentors for most of the initiatives in the media industry.


    ABOUT DAREN RUBINS
    Daren’s entire career has been built around helping companies and people to achieve their potential.
    Across 30 incredibly successful years in advertising, Daren has been responsible for hiring and/or leading some of today’s most successful names in the marketing industry.
    His belief is that motivated talent, in the right environment, can achieve anything. In his 10 years as MD and then CEO of PHD in the UK, the agency experienced unprecedented success. Highlights included;
    Pitching and winning Cadbury, Kraft, Expedia, Dyson, Twitter, Confused.com, Purple Bricks, Viacom, British Heart Foundation, PandO Cruises, VW Group, Magners and many more.
    Winning eight individual Media Agency of the Year accolades, seven Grand Prix awards and two Cannes Lions Gold awards.
    Achieving four consecutive top 100 Best Companies Awards, including 25th, 18th and 16th positions.
    Daren also co-created the industry-accreditation Advanced Media Certificate, for which he received an IPA Fellowship and has spoken on numerous platforms about talent and diversity, including the 3% Conference, WACL, Token Man, Omniwomen, Bloom and HeForShe.
    In 2017, Daren became CEO at The Lighthouse Company, where he placed 18 business leaders in as many months.
    In his spare time, Daren mentors individuals at all levels and also the runs the Marketing Advisory Group for the JW3 Community Centre.

    • 12 min
    What's Next with Alex Barker

    What's Next with Alex Barker

    We speak to Alex Barker, a freelance consultant and facilitator, who runs Be More Pirate as a network and movement. She is co-author of How to Be More Pirate and works across the public and private sector on strategy, culture change and challenging the status quo. Previously, she was communications manager at think tank the RSA (Royal Society of Arts).

    • 14 min
    What's Next with Sonia Carreno

    What's Next with Sonia Carreno

    We speak to Sonia Carreno, President of IAB Canada, about the cookieless future and what that will mean for advertisers.
    Sonia takes us through Project Rearc, the IAB's global call-to-action for stakeholders across the digital supply chain, to re-think and re-architect digital marketing to support core industry use while balancing consumer privacy and personalization.
    The Rearc project quickly evolved into three working groups: Addressable audiences, Accountability, and a Global Framework, and Sonia outlines these briefly in our bitesize podcast episode.
    To read more about the IAB's Rearc project visit: www.iab.com/blog/project-rearc-an-industry-collaboration-to-rearchitect-digital-marketing
    ABOUT SONIA CARRENO
    Sonia has been passionate about the Internet and its forward movement in Canada from the start and brings over 20 years of experience touching virtually every aspect of digital marketing.
    Sonia has led global digital strategy initiatives for international brands including Gillette, Heineken, General Motors, RBC, Coca Cola and Spin Master Toys. Her work has included every discipline of online media and her specialities range from performance marketing to social media strategy and start-up strategy. She has also consulted industry associations and many publishers to help navigate the disruptive media landscape.
    Her passion for the industry continues in the role of President of the Interactive Advertising Bureau of Canada where she continues to help drive the industry forward and put Canada on the global stage for online media innovation.
    In 2021, Sonia was inducted into the Canadian Marketing, Advertising, Communication and PR Hall of Fame for her efforts in bringing the Canadian marketing and advertising industry into the digital age.

    • 19 min
    What's Next with Robert Jacobi

    What's Next with Robert Jacobi

    We are joined by Robert Jacobi, Founding Partner of The Nunatak Group.

    Robert talks to us about the seismic shift to digitization accelerated by the pandemic and the key recipes needed for companies to innovate.



    About The Nunatak Group

    The Nunatak Group is the go-to strategy consultancy when it comes to digitalization. They support clients from all industries in their digital transformation and help them achieve sustainable growth. Nunatuk combine strategic and analytical know-how with a pragmatic and results-oriented approach.

    • 18 min

Customer Reviews

4.8 out of 5
17 Ratings

17 Ratings

kelmdav ,

Brexit & Australia

Really interesting episode. Who knew Brexit would have such an effect Australia!

AlexandraBeeden ,

Really enjoyed this!

Great insights, looking forward to the next one!

MarkSuffolk ,

What’s next?

‘Expect the unexpected’. Really looking forward to this.

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