#THEBIGLIFT Webtrends Optimize

“The transition to GA4 is like moving from driving a car to flying a helicopter", says Jill Quick, a hugely experienced analytics consultant who runs The Colouring in Department. #theBigLift podcast invites Jill today to have an in-depth conversation on how the move to GA4 can redefine the way businesses collect and use data. While the transition period may be demanding, those who get to grips with GA4 quickly will benefit from an opportunity to get new insights with actionable data. Using more sophisticated segment and audience building tools in GA4 will also help businesses to define strategies and measures that can give companies a new angle for growth.

"Every form is different and it all depends on the objective you are looking to achieve" says the latest guest on #theBigLift podcast, Alun Lucas, Managing Director of Zuko Analytics.  Who suffers the most from badly designed forms and what businesses can do to improve forms conversions were just some of the questions we discussed. Alun offers plenty of insight and helpful advice on forms in broad range of industries, both B2B and B2C. A highly recommended episode full of practical tips to anyone who is involved in UX, marketing, customer services and conversion rate optimisation.

"You cannot grow the brand without hitting short-term targets", says James Addlestone, Chief Strategy Officer at Journey Further, the guest of #theBigLift podcast today.

Recognition for individuals happens in many industries. In recent weeks we have celebrated the achievements of those in the film and TV Industry. However, there is little or no recognition for those individuals that work tirelessly inside of companies, large and small who make significant impact on the way that that those company websites deliver increased conversions.
Join Joe Doveton, organiser of the Experimentation Elite Day and the Experimentation Elite Awards who explains why it’s now time to highlight testing and to recognise those who quietly make an impact. 
In this full version of the podcast, Joe also talks about how he believes that testing is still to reach maturity across all industries and why it’s still a long way off being a commoditised solution.

"Crafting a hypothesis and knowing what data points would confirm or deny it" lies at the core of optimisation says @AJ Davies, founder of @Experiment Zone, our guest on #theBigLift podcast today. AJ was part Google Optimize product launch team and has a real passion for data, optimisation and user experience. Her track record, coupled with a background in research and economics puts her in a unique position to talk about understanding data, coming up with hypotheses and setting up experiments that can give stakeholders the confidence to make informed decisions.

Every single project we do starts with question "Why have you not made a purchase today?", says Ross Davies MD at Strafe Creative, the guest of this month's episode of #theBigLift podcast.Our conversation touched on some compelling topics from how you can overcome low traffic and the diverse user journeys conundrum when working with B2B clients, to why working with start ups is fun and how to convince people to invest into CRO when the budgets are tight.