#THEBIGLIFT Webtrends Optimize

Today's #theBigLift podcasts brings you a captivating story of Luca Senatore who arrived in London with £65 and went on to become a series entrepreneur, author and a founder of award winning agency Genie Goals."Talent shows up unpredictably, work ethics...

"I love figuring our how the products work for the market" - Riaz Kanani, founder of Radiate B2B shares his passion for startups and business.

Be customer and user focused first, conversion rates and ROI will follow advises CRO Consultant Elise Maile. Elise, who works with many SMEs and charities, talks how she helps startups to integrate #conversionrateoptimization in their marketing strategy.

“Always remain curious and keep networking”, advises Ben Bennett, the founder of Second Voice in this week’s edition of #thebiglift podcasts. He swears that asking “Why?” (same as toddlers do) can open new doors and opportunities especially in the...

Discussing the challenges facing CRO Vendors

In this episode I talk with John Mills Head of Optimisation at Unipro. John has over ten years in the optimisation space and has spent most of that time working for large organisations, but a couple of years ago moved from client side to agency.  John...