7 episodes

The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.

#THEBIGLIFT Webtrends Optimize

    • Marketing
    • 5.0, 3 Ratings

The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.

    Episode 7 - Why a strong work ethic trumps everything!

    Episode 7 - Why a strong work ethic trumps everything!

    Today's #theBigLift podcasts brings you a captivating story of Luca Senatore who arrived in London with £65 and went on to become a series entrepreneur, author and a founder of award winning agency Genie Goals."Talent shows up unpredictably, work ethics...

    • 38 min
    Episode 6 - How Account Based Marketing can help improve your B2B conversion rate

    Episode 6 - How Account Based Marketing can help improve your B2B conversion rate

    "I love figuring our how the products work for the market" - Riaz Kanani, founder of Radiate B2B shares his passion for startups and business.

    • 39 min
    Episode 5 - How to avoid the two CRO conversion traps

    Episode 5 - How to avoid the two CRO conversion traps

    Be customer and user focused first, conversion rates and ROI will follow advises CRO Consultant Elise Maile. Elise, who works with many SMEs and charities, talks how she helps startups to integrate #conversionrateoptimization in their marketing strategy.

    • 25 min
    Episode 4 - Why Start-ups need to stay selfishly curious

    Episode 4 - Why Start-ups need to stay selfishly curious

    “Always remain curious and keep networking”, advises Ben Bennett, the founder of Second Voice in this week’s edition of #thebiglift podcasts. He swears that asking “Why?” (same as toddlers do) can open new doors and opportunities especially in the...

    • 34 min
    Episode 3 - Discussing the Challenges facing CRO Vendors

    Episode 3 - Discussing the Challenges facing CRO Vendors

    Discussing the challenges facing CRO Vendors

    • 38 min
    Episode 2 - An Agency View of CRO

    Episode 2 - An Agency View of CRO

    In this episode I talk with John Mills Head of Optimisation at Unipro. John has over ten years in the optimisation space and has spent most of that time working for large organisations, but a couple of years ago moved from client side to agency.  John...

    • 15 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Top Podcasts In Marketing