57 episodes

The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.

#THEBIGLIFT Webtrends Optimize

    • Business
    • 5.0 • 6 Ratings

The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.

    Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins?

    Series 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins?

    On this month's podcast, we are joined by Steven Shyne, Co-Founder and Chief Operating Officer of CXperts. CXperts are a digital consultancy that work with a number of different organisations to help them empathise and connect with their users. On this episode, he explores how to plan beyond the quick wins to develop sustainable ongoing test concepts. Steven argues that whilst quick wins are useful, they have a limited life span, so you need multiple inputs to keep your customers interested and engaged, This requires regular communication with them to determine what they do and don't want to see. Implementing this ensures you are getting the most out of your digital assets.

    • 38 min
    Series 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes?

    Series 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes?

    On this month's podcast, we are joined by Gavin Willis, Founder and CEO of specialist SEO and Search marketing agency, Search7. Named as such due to their expertise in Search Marketing, and 7 as they give 7% of their profits to charity. They have an admirable approach to their way of working, encompassing their belief that 'we can all play a part in making people's lives better', as well as continuing to give their employees the tools to thrive and providing results for their clients. Gavin explores how you can balance a successful business whilst still giving to communities and charities, and inspiring other businesses to do the same.

    • 35 min
    Series 5 Episode 2 - With so much data to choose from, how do you avoid analysis paralysis?

    Series 5 Episode 2 - With so much data to choose from, how do you avoid analysis paralysis?

    On this month's #thebiglift we are joined by Gerry McNicol, Founder and CEO at Distil. Ai, who are experts at using data to improve commerce performance. Gerry explores how you can avoid 'analysis paralysis' so that your data is actually telling you useful things, and to avoid being overwhelmed with too much information. He also delves into the importance of nailing down your definitions in relation to your data, so everyone is clear and concise on what you want to achieve. This is key when there is such a vast amount of data to choose from, and to ensure you get the best results

    • 36 min
    Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic

    Series 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategic

    On this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentation and growth mindset is not only learning from your own mistakes, but also the mistakes other people have made. He argues there is no excuse to make ill-informed decisions and sometimes there are more important things at hand than just increasing ROI. In fact, Johann divulges that he often advises teams to try and prove themselves wrong once they think they have 'won', to avoid confirmation bias.

    • 42 min
    Series 4 Episode 12 - It's time we talked about giving something back to the community

    Series 4 Episode 12 - It's time we talked about giving something back to the community

    Sussex Cricket Foundation is an important charity in the sporting community due to the work they do to bring joy and fulfillment to children who are often marginalised. We are incredibly proud that we are able to support them in a lot of the fantastic work they do.
    On this month's #thebiglift podcast, we are joined by Gary Wallis-Tayler, Aroop Tanna and Tom Belcher from Sussex Cricket Foundation. They discuss the amazing opportunities they bring to children in the local area and how dedicated each and every one of their team is to making a difference in the community. They also delve into the different ways they do this and the variety of initiatives they put on to provide the most amount of support.

    • 24 min
    Series 4 Episode 11 - Do you know the real cost of customer acqisition and should you spend more on customer retention?

    Series 4 Episode 11 - Do you know the real cost of customer acqisition and should you spend more on customer retention?

    On this month's #thebiglift podcast, we are joined by Jason Smith, Vice President (UK and Europe) at MoEngage. He discusses at which different points of your brand journey you should prioritise customer retention over customer acquisition, and how this helps to get value from your marketing investments. He draws on the idea of choosing to focus on loyal customers and rewarding them and the benefits this can bring. With this, Jason delves into how we can educate marketers to think of the whole business when making financial decisions so all area's are aligned.

    • 34 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

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