#THEBIGLIFT Webtrends Optimize

A complex digital marketing landscape gave rise to the concept of "T-shaped marketer" and has changed collaboration between teams, client and agencies. This is the theme we discuss today on #theBigLift podcast with Kerry O'Brien (who now runs her own marketing consultancy, KOKO) and Nicki Moody (Project Management Director @Fresh Egg Digital Marketing Agency). Our guests met each other when they worked for the Thomas Cook Group a few years ago and then both took a turn in their careers to focus on digital marketing from the agency side. Tune in to listen to their intriguing discussion about real life challenges marketers face today.

"You should get more comfortable with failing in CRO" says today's guest of #theBigLift podcast, Veronica Bogdacenco, Digital Marketing Specialist @Fitch Group. Veronicia,  who is also a trainer in digital optimisation,  advocates a holistic view on conversion rate optimisation, which should not come to the detriment of the performance of the site, its SEO or long term customer retention.  We love how Veronica gently emphasised the importance of failing and that every effort in optimisation brings us close to understanding our customers. Tune in to listen the full episode on all major podcast platforms.

In the latest episode of #theBigLift podcast we discuss the hot topic of how Google's decision to remove third party cookies from Chrome will influence the advertising market and the public with @Simon Short, Digital and Media Director @Huawei and...

Delighted to open our second series of #TheBigLift podcast with the wonderful @Clare Moore, Product and Marketing Director of @Cancer Research UK.

Clare started her marketing journey at the tender age of 19 at Flying Colours and Club 18-30, which soon after became part of Thomas Cook, and is now leading the marketing strategy of Cancer Research UK.

This podcast covers a range of fascinating topics… What it was like to head up a marketing team in the pre-digital & social media times? How marketing for non-profit is different from business? The changes in the perception of cancer and its treatment over time. As well as how Covid-19 has prompted Cancer Research UK to accelerate its focus on digital channels?

One thing you learn when you do a lot of testing is that it's very hard to guess what's going to work, things that you have seen as no brainers will surprise you by having a detrimental impact, and things that seemed like they would never work, will...

"Investment you make in marketing should have a return on that investment" believes @Robin Auld, today's guest on #theBigLift podcast. Robin, former Marketing & Sales Director at Domino's, prides himself in delivering best of class marketing consultancy to a whole range of top brands, and he sustains that marketing is a science with its main success criteria being commercial ROI. Listen to the full version and get fresh insights into the world of marketing leadership and consultancy.