#THEBIGLIFT

Webtrends Optimize
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  • MARKETING
  • MONTHLY
#THEBIGLIFT

The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.

  1. Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to

    11 JUN · BONUS

    Personalisation Sprint: An insight-packed conversation about the real data you should be paying attention to

    Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedicated to advancing digital performance through data-driven insights and custom strategies. We all know personalisation is a cornerstone of any strong CRO strategy but let’s be honest, most brands are only scratching the surface. Sure, welcome messages and product carousels are a good start, but personalisation can (and should!) go so much further. Done right, it doesn’t just improve conversions. It creates experiences that feel meaningful, relevant, and human. It’s what turns one-time buyers into lifelong fans. That’s exactly what Webtrends Optimize and Conversio explored together in their latest video podcast. It’s a practical, insight-packed conversation about the real data you should be paying attention to, the experiences your customers actually care about, and how to move beyond the usual tactics into something genuinely powerful. If you’re ready to rethink what personalisation really means - and how to do it better - this is definitely one for you.

    41 min
  2. Series 6 Episode 6 - In today's economic climate, can experimentation help to retain margin?

    26 MAY

    Series 6 Episode 6 - In today's economic climate, can experimentation help to retain margin?

    This month we are joined by Lars Schleibach, Senior Solutions Engineer at Fullstory. Lars explores the work Fullstory do with their clients to understand the user journey, identify pain points, and improve conversion rates by ensuring a seamless shopping experience.  Fullstory's Behavioural Analytics insights are incredibly intuitive and can really dig into the experience of the user. This is an effective method alongside testing tools as it can help to identify which areas of your website you should be experimenting on. Avoiding user frustration is key for conversion, and Lars explores how businesses of all sizes can benefit from an improved profit margin as a result. 00:30  What is Behavioural Data Analytics? 04:26  How can you turn anonymous prospects into known visitors? 09:54  Can you change the content on the fly for frustrated visitors?      15:57    Removing error message frustrations 22:07   Tone of voice and error message descriptions  23:20  Intent to purchase “triggers” 25:19   Applying discounts  / offers only when applicable 29:37   Should marketers be responsible for margin as opposed to sales? 35:08  Using the data from FullStory to optimise the customer experience

    40 min
  3. Series 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions?

    26 APR

    Series 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions?

    This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet Swan and Steph LePevost from Conversion delve into the important components of good research, including active listening, lateral thinking, asking the right questions and an understanding of human psychology. At Conversion, they utilise their own Lever Framework when working with clients so they can categorise and prioritise depending on what they have learnt about their client. This is an effective way to tailor questions to objectives and experiences, really getting the most out of your research. 01:00    How do you define what to research? 03:59    Does planning your research impede spontaneity? 05:08    How do you prioritise the research? 09:20    Choosing the right research method 10:48    Can psychology play a role in how the research is carried out? 14:25    Dealing with the HIPPO (Highest Paid Person Opinion) 17:58    Greatest impact or ease, which comes first? 21:18    Can you plan around emotions? 25:25    Puling the research together 27:22    Research methodologies

    33 min
  4. Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing?

    28 MAR

    Series 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing?

    This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have before. Failing, learning and iterating are essential steps for any business, not just when it comes to AB Testing, but as part of a culture too. This is particularly important as the world of digital marketing continues to evolve and grow, especially when we talk about experimentation and testing.

    37 min
  5. Series 6 Episode 3 - If you're interested in a northern based monthly event for those interested in CRO, check out Experimentation Northe

    19 FEB

    Series 6 Episode 3 - If you're interested in a northern based monthly event for those interested in CRO, check out Experimentation Northe

    This month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share ideas, best practice and knowledge with the CRO community. Whilst testing has become the norm for many businesses, there are still companies who can improve their experimentation culture, and changing the mindset of leadership teams is key to this. Mark's belief in this is the reason he co-founded the monthly event Experimentation North, an educational and social vehicle to continue growing the experimentation community.

    27 min
  6. Series 6 Episode 2 - Are you making the most of your website, or are you just "Scratching the surface" of website optimisation?

    23 JAN

    Series 6 Episode 2 - Are you making the most of your website, or are you just "Scratching the surface" of website optimisation?

    'We aren't in Kansas anymore' says Chris Hood, Global Sales Manager at Webtrends Optimize, when it comes to the advancement of CRO. In this episode, Chris discusses the growth of Website Optimisation and the huge arsenal of features now available. However, you should not fall into the trap of trying to use all of these, and the key is to utilise the right features for your industry, which good research will provide valuable insights into. Using a CRO tool like Webtrends Optimize will mean you have access to an extensive tool kit, with the ability to AB Test and iterate at each stage, which Chris says is essential throughout your testing journey.

    39 min
  7. Series 6 Episode 1 - CRO,Testing,Experimentation... is it really worth it?

    7 JAN

    Series 6 Episode 1 - CRO,Testing,Experimentation... is it really worth it?

    This month's podcast is Jon Crowder, Head of Digital Experience at Journey Further. Despite the growth of testing and experimentation, there are still organisations who doubt it's value. In this episode, Jon explores how CRO can not only stop harmful changes from going live on your site, but it also provides an important point of reflection for businesses who start to consider the changes they are making to their website and why. Jon explains that it more than just converting customers through your testing, but also retaining them.

    35 min
  8. Series 5 Episode 12 - Can CRO deliver a win/win for major brands to increase revenue through its retail channels?

    29/11/2024

    Series 5 Episode 12 - Can CRO deliver a win/win for major brands to increase revenue through its retail channels?

    On this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts. Eduardo explores whether it is possible for a brand and it's retailers to use CRO to work together for mutual benefit. He explains the ultimate goal is to understand the whole cycle of a shoppers behaviour, and then utilise testing to improve their experience and monitor the results to identify if they are working.

    32 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

The Webtrends Optimize Podcast gathers together a collection of individuals to discuss key topics of the day and their impact on CRO, testing, personalisation and analytics. A collaboration of minds and personalities from both from within our business and experts from other demographics, industries, companies… all who share a common passion for conversion rate optimisation.

Information

  • Creator
    Webtrends Optimize
  • Years Active
    2020 - 2025
  • Episodes
    72
  • Rating
    Explicit
  • Copyright
    © 2025 #THEBIGLIFT
  • Show Website
    #THEBIGLIFT

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