3 episodes
The Bright Ideas Podcast Michelle Balmer - Bright Balmer Marketing
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- Business
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5.0 • 2 Ratings
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The Bright Ideas Podcast brings you first hand knowhow and experiences for all things we can possible cover about marketing in business. A perfect listen for those who need and want to know more about marketing for their job, career and business. Marketing is vast and fast, so let's talk all things marketing!The podcast will help you be ready for what needs to happen and will happen on your marketing journey, sometimes its just Michelle talking, other times its with industry experts.Hosting each insightful conversation is the experienced marketeer Michelle Balmer. She has worked with big brands, in many sectors and in three countries all in the field of marketing. Her passion of empowering SMB's into better marketing successes has been her main driving force. Bright Balmer wants you to understand elements of marketing and put them into action in your business and or career. Topics covered include: Branding, Strategy, Segmenting, Targeting, Customer Journey, Positioning, Pricing, Distribution, Internal Company Culture and Tactical execution like: Social Media, Digital, Events, Advertising and PR.Keen to give back after a learned career Michelle uses this podcast to explore and educate, enlighten about excellent marketing.
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Sell without selling OUT!
Andy Paul's book Sell without selling out...A guide to success on your own terms highlights the four Sell In pillars that are the ultimate instruments of selling: 1. Connection2. Curiosity3. Understanding4. GenerosityEverything else is generally a combination of product features, technical specifications, and pricing, which buyers can always get from Google, Amazon or the company website. What these digital sources lack is a truly helpful, reassuring human being's invested assistance. I guess the foundation of this book is to sell as we would like to be sold to, rather than that stereotypical, I AM A TIGER GRRR, KILL OR BE KILLED... mentality. Your podcast host will take you through the key points this simple, yet highly effective book puts forward. Michelle also links the sales aspect of the book to the marketing elements, something not always achieved or understood from both sides of the sales and marketing's side of a business, but certainly should be.
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A new BRAND world
A Book review of A New Brand World - published in 2002. A new brand world: Great brands are widely desired, trusted, enduring and revered by other aspirational brands. Branding is something that has grown in stature and relative understanding in the last 15-20 years. Is what Scott Bedbury put in this brand book still relevant today? If it what can we learn from it? How have elements of branding changed? Lets see if we can find the answers in this podcast!Get your copy and read it yourself click this link to take you right to it on Amazon. http://www.amazon.co.uk/dp/978-0670030767/ref=nosim?tag=brightbalmerm-21
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INTRO You Gotta Start Somewhere With Marketing
This is a short and sweet intro to me, my podcast and about how much I'm looking forward to giving you such value within this podcast for all things marketing.
In this podcast I tell you about some of the areas of marketing in business we will be covering off like:
Software resources
Trends
Marketing Careers
Best places to get marketing info
Case Studies
Business and Marketing Book reviews
All books, links, websites and articles mentioned will have links in the details so you can research or take the podcast content even further. These will be attached via a website link to each episode on my website.
www.brightbalmermarketing.com
Customer Reviews
Great advice and ideas!
Looking forward to more on this one, a great opening intro - can’t wait to hear more insights