529 episodes

The Inquisitor podcast is produced by salespeople for salespeople for the ambitiously lazy sales professional. Delivering practical, real-world sales tips and advice to help you sell more, sell more often, sell to more people and sell for more money you will learn about the best practices in direct sales, sales management, selling to the C-suite, sales recruitment & predictive hiring in sales, how to prevent wrong hires, buyer-seller-manager sales psychology, enterprise selling, channel sales and channel sales management.

We are interviewing some giants in salesforce development and lifetime behaviour modification, exploring how you self-sabotage in sales, removing your excuses and shattering many myths around selling and salespeople. No fluff. No excuses. Fun and uncomfortable.

TheInquisitor Podcast with Marcus Cauchi Marcus Cauchi, Laughs Last Ltd

    • Business
    • 5.0 • 52 Ratings

The Inquisitor podcast is produced by salespeople for salespeople for the ambitiously lazy sales professional. Delivering practical, real-world sales tips and advice to help you sell more, sell more often, sell to more people and sell for more money you will learn about the best practices in direct sales, sales management, selling to the C-suite, sales recruitment & predictive hiring in sales, how to prevent wrong hires, buyer-seller-manager sales psychology, enterprise selling, channel sales and channel sales management.

We are interviewing some giants in salesforce development and lifetime behaviour modification, exploring how you self-sabotage in sales, removing your excuses and shattering many myths around selling and salespeople. No fluff. No excuses. Fun and uncomfortable.

    Kent Bredahl

    Kent Bredahl

    Kent Bredahl drives company growth by enhancing customer loyalty and optimizing customer lifetime value. He challenges conventional customer engagement methods and provides a diverse toolbox, including tools for measuring customer satisfaction, loyalty, retention, and overall experience. Kent emphasizes the importance of capturing the voice of the customer and tailoring loyalty measurement methods to suit individual needs, addressing concerns about survey fatigue.












    Using Net Promoter Score (NPS) as an example, Kent demonstrates the impact of his approach through various customer interactions. He shares a success story from his experience working with a construction company, where engaging customers throughout the building process not only identified and rectified mistakes early but also fostered positive word-of-mouth, resulting in significant benefits.
    Additionally, Kent recounts another successful endeavour with a chain of stores. NPS results revealed that renovating a store led to a 7% increase in NPS, while effective management resulted in a remarkable increase of over 30%. These examples underscore the tangible benefits of prioritizing customer loyalty and engagement strategies.
    Kent's key message is to prioritize learning over metrics. He emphasizes that it's the actions taken with the insights gained, rather than the metrics themselves, that drive success. By focusing on learning and taking meaningful actions, the metrics will naturally align and improve.
     
    You can find Kent on LinkedIn:  https://www.linkedin.com/in/kentbredahl
    Look out for his new book 'Customer Blind' in Feb 2025
     
    Connect with Marcus
    Email us
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    • 1 hr 2 min
    Susanne Schuler: From Rwanda's Unity to Boardroom Harmony - Transforming Conflict into Bridges of Cooperation

    Susanne Schuler: From Rwanda's Unity to Boardroom Harmony - Transforming Conflict into Bridges of Cooperation

    TheInquisitor Podcast, brings you Susanne Schuler, world class international mediator, coach, and facilitator, to delve into the nuances of communication, conflict resolution, and leadership in challenging times.
    We dive deep into strategies for fostering meaningful dialogue and understanding in both personal and professional spheres.
    Key Highlights:
    The Power of Dialogue in Rwanda: Susanne shares her observations from Rwanda, emphasising the country's commitment to unity and progress through dialogue and community solidarity.
    Managing Radical Differences: The discussion underscores the importance of embracing and managing differences, rather than seeking common ground, as a means to foster inclusive and productive conversations.
    The Role of Trust in Communication: Susanne introduces the ABI formula (Ability, Benevolence, Integrity) as a foundation for building trust and effective communication.
    Leadership and Self-Awareness: The episode explores the crucial role of self-reflection and accountability in leadership, advocating for a leadership style grounded in empathy and active listening.
    For Sellers: Discover strategies to enhance customer relationships through improved communication skills and empathetic engagement. Learn how to navigate objections and complaints constructively, transforming potential conflicts into opportunities for trust-building and deeper client connections.
    For Managers: Gain insights into leading with empathy, resolving team disputes effectively, and fostering an inclusive environment where diverse perspectives drive innovation. Susanne's expertise in conflict resolution and the ABI formula (Ability, Benevolence, Integrity) provides a roadmap for creating a cohesive, motivated team grounded in trust and mutual respect.
    Everyone Benefits: Embrace personal and professional growth by adopting Susanne's principles of active listening, empathetic leadership, and continuous improvement. Whether in sales techniques or leadership styles, applying these insights can enhance interpersonal skills, leadership abilities, and overall effectiveness in your role.
    Contact Susanne via linkedin.com/in/susanneschuler
    Websites
    cedr.com (Company)
    schulerteamediation.wordpress.com/ (Blog)
    **
    If you are looking for Pipeline Certainty, take my selling aptitude test -
    https://mailchi.mp/laughs-last.com/satp. Grab 30 minutes with me for free and I won't try and sell you coaching. Just honest feedback on yoru results and you will learn one thing you don't know about yourself, 2 ways to start building pipeline certainty immediately and what you can start doing in 90 days without my help to get yourslef started on the right track
     

    • 47 min
    Jamie Reeves: Are You Chasing Success or Just Playing a Game of Status Management?

    Jamie Reeves: Are You Chasing Success or Just Playing a Game of Status Management?

    Get ready for a mind-bending episode that will challenge your definition of success! Jamie Reeves and Marcus Cauchi team up to tackle the illusion of achievement and the quest for true fulfilment. Jamie, the mastermind behind a seven-figure business, shares his personal journey from near failure to finding balance and prioritizing what truly matters. Marcus, notorious for his no-nonsense approach, will poke and prod your beliefs about success, leaving you questioning the allure of material wealth and status. This episode is not for the faint of heart, as it delves into the ripple effects of missed moments and the power of discerning what truly brings happiness. Brace yourself for real-life stories, practical advice, and a wake-up call that will make you reassess your pursuit of success. Don't miss this thought-provoking conversation that will challenge your perspective and inspire you to redefine success on your own terms. Tune in now and prepare to have your mind blown!
    linkedin.com/in/jamie-reeves-3b902532
    Websites
    thebestsingingwaiters.com (Other)
    thejamiereeves.com (Other)
    Phone: 0161 452 0014 (Work)
    Address: Wigan!
    Email: info@thebestsingingwaiters.com
    **
    Pipeline Certainty = Revenue Certainty
    If you want to learn how you can achieve both take my pipeline certainty test. It'll take about 8 minutes, we'll send you a short report. Then visit thesellercode.org.
    Does it resonate with you? If it does, grab 30-minutes for free in my calendar. The link is offered to you when you complete the test. I look forward to giving you feedback. You are being compared to the top 4% producers who perform at the top of their game whatever the market conditions without excuses or blame. you aren't going to come out smelling of roses in every area, and by definition you will probably be in the 96-percentile. This is about learning what you can do to improve. No judgement. And I won't sell you coaching unless you ask me to. I don't need the business and don't take hostages!
    If it doesn't resonate or you think this will never work for you in your industry in this economy, what do you do to deliver revenue certainty?

    • 43 min
    Frank Byskov: Are Ethical Investments Smart Money?

    Frank Byskov: Are Ethical Investments Smart Money?

    In this episode of the Inquisitor podcast, host Marcus Cauchi sits down with Frank Byskov, a financial advisor and wealth manager at 44 Financial, to delve into the world of sustainable investment—a subject that has not been extensively covered on the show before. Byskov, with a rich background in financial economics and a personal journey from Denmark to establishing his firm in the United States, advocates for investments that align with one's life values, emphasizing the importance of environmental stewardship and social responsibility.
    The conversation navigates through the complexities and common misconceptions surrounding sustainable investment, shedding light on ESG (Environmental, Social, and Governance) factors and how they contribute to making informed, value-aligned investment decisions. Byskov explains the tangible benefits of sustainable investment, not only from a financial perspective but also in terms of the broader impact on society and the environment.
    Listeners are guided on how to start their journey towards sustainable investing, highlighting the significance of aligning investments with personal values and the positive emotional return that accompanies such alignment. Byskov stresses the importance of patience, research, and possibly seeking professional advice to navigate this nuanced field effectively.
    This episode is a must-listen for anyone interested in understanding how sustainable investment can contribute to personal wealth while fostering a positive impact on the world, emphasising that it is possible to achieve financial returns without compromising ethical values.
    **
    Take the selling aptitude test. Learn something you don't know about yourself. Something you can improve within 30 days and a learning pathway for the next 12 months. 
    https://mailchi.mp/laughs-last.com/satp
    Then grab 30 minutes for an unvarnished feedback session. No charge and I won't pitch you coaching. If you want me to coach you, ask me.

    • 35 min
    Disco Dave Wynn

    Disco Dave Wynn

    In this dynamic episode of the Inquisitor podcast, Marcus Cauchi delves into the philosophical and transformative with Disco Dave Wynn.
    Wynn, an advocate for using music as a medium for profound personal development, shares his unique approach to coaching, encapsulated in his creation called "music mapping." This method intertwines music and coaching to unlock deep personal insights and catalyse change.
    Listeners are taken on a journey exploring how individuals can become the DJs of their own lives, using their agency to craft experiences that resonate deeply with their essence. The discussion uncovers the power of intentionality and choice in shaping our lives, emphasising the importance of being conscious about our decisions, especially in challenging moments.
    Dave's insights into overcoming personal narratives that limit potential, coupled with Marcus's probing questions, make for an enlightening conversation. This episode is not just about music's role in personal transformation but also about facing life's challenges with a creative and open mindset.
    This episode serves as a beacon for anyone looking to navigate the complexities of life with grace, understanding, and a bit of rhythm, reminding us that within the chaos of life's rapid changes, there lies an opportunity for growth and self-discovery.
    Ciontact Dave via linkedin.com/in/disco-dave-wynn
    Website: discodavewynn.com (Company)
    Phone: 07708 756403 (Mobile)
    **
    Want to know what you're doing to frighten off buyers? And how to turn frowns into wynns! https://mailchi.mp/laughs-last.com/satp
     

    • 1 hr 8 min
    Starting Up, Working with Your Spouse, and Finding Joy in your Work - Julie Barlow/Jean-Benoit Nadeau

    Starting Up, Working with Your Spouse, and Finding Joy in your Work - Julie Barlow/Jean-Benoit Nadeau

     










    Do what you love and you will never work a day in your life!
     




    In this episode, Marcus Cauchi is joined by Julie Barlow, a prolific writer, for an engaging conversation that delves deep into the nuances of the writing business, the intricacies of negotiating with clients, and the art of principled selling. Barlow, alongside her partner Jean-Benoit Nadeau, has navigated the complex landscape of self-employment to build a successful writing business, encapsulating the journey in their book "Going Solo."
    The episode illuminates the often-overlooked aspects of starting and running a writing business, from understanding market needs to setting realistic expectations and the importance of communication. Julie shares valuable insights on the significance of aligning one's work with their core values, and how this alignment not only aids in achieving professional success but also in fostering meaningful relationships with clients.
    Listeners are treated to practical advice on how to approach negotiations, emphasising the need for clear communication and mutual understanding to create win-win scenarios. Julie also highlights common pitfalls for new entrepreneurs, such as underestimating the value of their work or failing to recognise when to say no to potential clients.
    This conversation is a must-listen for anyone considering or currently navigating the world of self-employment, offering a blend of practical strategies, personal anecdotes, and actionable advice to help listeners build a fulfilling and sustainable career on their own terms.
    ***
    Want to know what your buyers are really experiencing when you sell?








    https://mailchi.mp/laughs-last.com/satp
    30 minute free debrief and consult

    • 56 min

Customer Reviews

5.0 out of 5
52 Ratings

52 Ratings

Haydiddy ,

Great content

Marcus’ show goes a layer deeper than any other sales podcast. Great guests and thought provoking questions - one of my “go-to” podcasts for my commute before I hit the sales floor. Listening to the podcast *will* improve your sales skills (tons of great content).
If you are in sales and listen to podcasts for leaning, TheInquisitor Podcast is required listening!

ESI_89 ,

This restructured my mind, let alone sales process

Marcus’ content single-handedly changed the way I approached sales discussions to ensure the one priority is the prospect and not the other factors that can often pollute a sales process.

I listened to 3,541 minutes of this podcast in 2021 and has honestly been the most instrumental part of my general development (in and out of work). I now have opinions on matters I’d have previously shrugged at, it’s made me a nicer person able to identify when my own priorities need to give way.

Dare I say it, I actually sense that clients sort of ‘like’ me now rather than being viewed as a self centred millennial rep with no idea about the prospect, nor their issues.

I probably owe a portion of my salary to Marcus for the rest of my career.

Geoff Simpson-Scott ,

Insightful, Far-reaching, Thought-provoking

I have been genuinely surprised with this podcast & I was blissfully unaware that sales would provide me with insights into being a better lawyer. Professionalism, management, engagement, leadership, strategic planning and long-term growth are some of the topics discussed in this excellent series of podcasts. They are well worth listening to over and over particularly if you want to challenge your pre-conceptions.

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