TheInquisitor Podcast with Marcus Cauchi Marcus Cauchi, Laughs Last Ltd

In this captivating episode of TheInquisitor Podcast Interview, join host Marcus Cauchi as he sits down with renowned marketing expert Mike Maynard to delve into the world of B2B marketing. Uncovering the blind spots and debunking common misconceptions, they explore the true essence of effective marketing strategies. Get ready to shift your perspective and rethink what's possible in the realm of business growth.
In this thought-provoking conversation, Mike Maynard and Marcus Cauchi tackle five meaty points of interest. They discuss the importance of focusing on outcomes rather than the amount of hard work put into a project. They challenge accepted marketing opinions and emphasize the need for tailored approaches that consider individual markets and audiences. They also shed light on the power of testing and encourage marketers to explore new avenues for lead generation. Plus, they highlight the significance of aligning marketing goals with overall business objectives.
Before you hit play, take a moment to ponder these powerful questions: How well do you truly understand the blind spots in your marketing strategies? Are you too focused on the work itself rather than the desired outcomes? Are you open to testing and exploring new approaches to generate leads? Prepare to challenge your beliefs and expand your horizons as Mike Maynard and Marcus Cauchi provide eye-opening insights into the world of B2B marketing. After listening, you'll be equipped with fresh perspectives and empowered to revolutionize your own marketing efforts.
Contact Mike on linkedin.com/in/mikemaynard
Website: NapierB2B.com (Company)
Twitter: Mike_Maynard
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In this captivating episode of The Inquisitor Podcast, join CEO of Nucleus Research, Ian Campbell, as he delves into the world of creating value and unlocking its true potential. From mastering the art of persuasion to maximising return on investment, Ian shares invaluable insights and techniques that will transform your approach to sales. Get ready to shift your perspective and discover what's truly possible!
Key Points of Interest:
Learn how to articulate the benefits and value of your offering to captivate your customers.
Understand the different types of benefits and how to leverage them in your business case for accelerated success.
Discover the secrets behind crafting a compelling value proposition that turns features into irresistible value.
Uncover the blind spots that may be hindering your ability to create value and overcome them.
Gain expert advice on handling the ROI conversation with finesse and avoiding common pitfalls.
Listen to this episode to challenge your beliefs, expand your boundaries, and tap into the limitless potential of value creation. Prepare to be inspired and empowered to take your sales game to new heights.
Powerful Questions to Shift Your Thinking:
How can I use value to truly help my customers and accelerate my deals?
Have I been overlooking the different types of benefits and their impact on my sales success?
What changes can I make in my approach to turn features into a compelling value proposition?
Am I aware of my blind spots when it comes to creating value, and how can I overcome them?
How can I navigate the ROI conversation with confidence and unlock new opportunities?
Listen to this thought-provoking episode now and experience a paradigm shift in your sales strategy.
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Take my audit and I'll coach you. No charge. No pressure.
https://mailchi.mp/laughs-last.com/satp
Just honest insights to improve in 30 days.
Want more? Ask about paid coaching. We'll go deep.
I'm selective. I push for what matters, not distractions.
Are you making sacrifices you don't want? Wrong reasons?
What do you want from your career? What matters most?
Is something missing? Let's discuss.
Take the audit now. Book a free consult. Start the journey today.
https://mailchi.mp/laughs-last.com/satp

In this captivating episode of The Inquisitor Podcast, join Marcus Cauchi as he delves into the fascinating career path of Andy Cunningham, a positioning and branding expert who had the incredible opportunity to work alongside the legendary Steve Jobs. Discover how Andy's journey led her from Silicon Valley to collaborating with one of the most influential figures in the tech industry. Gain insights into her role in launching the Macintosh and the profound impact it had on her expertise in positioning and branding. Get ready to be inspired by Andy's remarkable career journey and learn how her experiences with Steve Jobs shaped her approach to business and innovation.
Key Points of Interest:
Andy Cunningham's early days in Silicon Valley and her introduction to the world of technology.
Her pivotal role in the launch of the Macintosh and collaboration with Steve Jobs.
How working with Steve Jobs influenced Andy's expertise in positioning and branding.
The lessons learned from her experiences in the tech industry and their impact on her career path.
Insights into Andy's unique approach to business and innovation, shaped by her time with Steve Jobs.


Discover how Andy's collaboration with Steve Jobs and her expertise in positioning and branding have paved the way for her unique approach to coaching.
Andy coaches me through rebranding, repositioning, and realising my message. Andy guides me through a process for developing a strong message architecture.
Tune in now to unlock the secrets of creating a compelling brand message and witness the power of message architecture coaching in revolutionizing your marketing strategy. Prepare to shift your thinking and discover what's truly possible for your business. Are you ready to elevate your brand to new heights?

Contact Andy via linkedin.com/in/andreacunningham
Websites
andycunningham.com (Personal)
cunninghamcollective.com (Company)
Twitter: andycunningham4
--
Get 30 minutes of my coaching free.
Take my audit and I'll coach you. No charge. No pressure.
https://mailchi.mp/laughs-last.com/satp
Just honest insights to improve in 30 days.
Want more? Ask about paid coaching. We'll go deep.
I'm selective. I push for what matters, not distractions.
Are you making sacrifices you don't want? Wrong reasons?
What do you want from your career? What matters most?
Is something missing? Let's discuss.
Take the audit now. Book a free consult. Start the journey today.
https://mailchi.mp/laughs-last.com/satp

Coming tomorrow is the epic show with Andy Cunningham.
Have a listen to her history in Silicon Valley and how she got to do what she does today. The full show explores her journey and then takes me on a marketing adventure. Applying decades at the bleeding edge of technology marketing, Andy has developed an incredibly powerful message architecture framework. She takes me through a very quick version to demonstrate the process. 
I've found this incredibly helpful in my recent efforts to rebrand and reposition my messaging to have more focused appeal to a narrower ICP. Watch this space ...
--
Get 30 minutes of my coaching free.
Take my audit and I'll coach you. No charge. No pressure.
https://mailchi.mp/laughs-last.com/satp
Just honest insights to improve in 30 days.
Want more? Ask about paid coaching. We'll go deep.
I'm selective. I push for what matters, not distractions.
Are you making sacrifices you don't want? Wrong reasons?
What do you want from your career? What matters most?
Is something missing? Let's discuss.
Take the audit now. Book a free consult. Start the journey today.
https://mailchi.mp/laughs-last.com/satp
 

Discover how simplicity can be the key to unlocking your inner sophistication and brilliance.
In this episode of TheInquisitor Podcast, join Marcus Cauchi as he interviews Ben Guttmann, a marketing executive and professor at Baruch College. They dive into the topic of clear communication and its importance in messaging and design.
Ben shares insights from his book, "Simply Put: Why Clear Communication Matters and How to Achieve It," where he outlines five principles:
beneficial
focused
salient
empathetic
minimal
Do you waffle? Is your communication confusing?
The meaning of your communication means nothing if the other person cannot receive it or understand it. YOU are responsible for making sure your message is fit for purpose.
 
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If you want to raise your performance to the role you are in or prepare for your next role, take a few minutes to complete this Selling Strategy Audit, then book your free 30 minute consult with me.
If YOU want to talk about working with as your coach we can discuss that but I won't be selling you coaching.
You'll learn something you didn't know about yourself, something you can act on and improve within 30 days and how you affect your buyer's perception of risk and how they perceive you - you know the stalls you can't explain - the buyers who ghost you - deals that drift.
https://mailchi.mp/laughs-last.com/satp
Happy selling.
 

Dan Pfister says "When you winback a customer, their lifetime value more than doubles."
Dan is my guest on ep.508 of #TheInquisitor podcast

Higher ROI due to significantly lower marketing and sales costs required. This improves overall profitability.


More predictable and stable revenue stream from reactivating known customers versus unpredictable new prospects.


Increased customer retention and lifetime value as #winbacks are more likely to reorder than one-time buyers. This cultivates a more durable customer base over time.


Ability to highly target winback campaigns using past customer data and insights, improving conversion rates versus unfocused prospecting.


Lower risk profile since value has already been proven with past customers, unlike acquiring unknown prospects.

Contact Dan via linkedin.com/in/danmpfister
Website: winbacklabs.com (Company)
Email: dan@winbacklabs.com
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Increase conversion rates now
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https://mailchi.mp/laughs-last.com/satp.