26 episodes
This Is Influence Bridge Growth
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- Business
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5.0 • 5 Ratings
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If B2B brands don’t have a profile or presence on social media it’s harder to find and keep new customers and it’s harder for you to get what you want at work and grow your career.
This show answers two important questions:
How can B2B brands grow their business by working with experts in their fields to sell more products and services, just like the consumer brand stars of TikTok.
Number two, how can you grow your influence at work, so your ideas can be acted upon and you can advance your career?
We speak with celebrity influencers like Simon Sinek and Malcom Gladwell and micro influencers in niche sectors to get their take on how they help brands sell more and how they built their influence.
We’ve got guests like Professor Cialdini who wrote the book on influence, as well as brands like IBM and Google.
All of us need to become more influential, and this podcast will show you how; You may finally get your kids to start eating their vegetables!
You will learn:
Learn how to work with influencers to drive results
Turn employees into spokespeople for your brand
How to become more influential yourself
Learn what to measure in the short, medium and long term
This is old
This is new
This… is influence
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Building the World’s Top Fintech Podcast
David Brear is the CEO of the renowned fintech challenger consultancy, 11:FS. Prepare for a rich dialogue filled with personal anecdotes, expert insights, and robust discussions about podcasting. David will dive into the Fintech Insider podcast's journey—from its initial stages of strategically selecting guests to becoming the biggest fintech podcast globally, boasting over 28 million downloads.
We discuss:
The role of the podcast as the primary marketing toolThe Importance of having multiple hostsEngagement strategies: dialogue vs. monologuePrioritising content quality over technical excellenceAuthenticity and Brand Identity -
Transforming B2B Marketing through Podcasts
Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, I speak with Alisha Lyndon, the CEO of Momentum ITSMA. Alisha explains how her company uses the power of podcasting to grow their business and foster a genuine connection with their audience and existing clients.
Whether you're considering starting a podcast or looking to improve your existing one, Alisha's insights today will help you bridge the gap to meaningful growth.
We discuss:
Strategies for creating derivative content from podcast episodesIntegration of podcasting into broader business activitiesThe importance of creating intentional, client-focused content -
Why B2B Decision-Makers Listen to Podcasts
Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, I speak with Harry Morton, Founder and CEO of Lower Street Media.
With a focus on the newly released report called "Podcasting for Influence," Harry shares invaluable insights into why senior decision-makers consume podcasts, how they interact with audio content, and the profound impact of podcasts on brand influence and consideration.
We discuss:
The recent release of a report called Podcasting for InfluenceSenior leadership's preference for podcastsImpact of podcasting on brand favorability and considerationRecommendations for B2B brands to leverage podcasts as part of their growth strategy -
The Power of Podcasting for B2B Brands
Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, I speak with Fatima Zaidi, Founder & CEO at Quill, the founder and CEO of Quill, a full-service podcast production agency and CoHost, a measurement platform supporting brands in podcasting.
Fatima shares her expertise in the world of branded podcasts, discussing strategies for creating engaging content, promoting shows effectively, and measuring success through data-driven analytics. She provides insights into the challenges faced by B2B brands venturing into podcasting and offers valuable advice on overcoming these hurdles. Additionally, she delves into the future of branded podcasts and emerging trends that are shaping the industry.
We discuss:
The Importance of authenticity over mass downloadsHow to make an entertaining business podcastHow to grow your audience Use of podcasts as a lead generation and sales toolSecrets of podcast success -
Profile Raising and Value Exchange in Consulting Relationships
Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, I speak with Joe Hine, Partner at SI Partners and host of the "Inflection Points" podcast. We delved into the challenges of crafting engaging content in a niche market, building relationships through podcasting, and the delicate balance of adding value while respecting confidentiality.
We discuss:
The role of podcasting in building relationships with existing and potential clientsThe decision to involve Joe as an integral part of humanising the brandA deliberate focus on creating a niche audience rather than a general oneGuest selection process -
Avoiding Pitfalls in Business Podcast Creation
Welcome back to the B2B Podcast Masterclass, the show that helps you launch and grow a successful business podcast.
In this episode, I’m diving deep into the heart of business podcasting with Arielle Nissenblatt the self-described Podcast and Audio Person and Founder and Head Curator at EarBuds Podcast Collective.
The conversation will also shed light on the misconceptions surrounding ratings, reviews, and their impact on your podcast's visibility. We're talking trailers, playlists, and power moves for growing your listener base—essential insights for anyone serious about podcasting.
If you're wondering about practical tips for your production, you won't be disappointed.
We also discuss:
The art of crafting captivating segmentsThe importance of storytelling and vulnerabilityThe role of collaborations and promo swapsUtilizing newsletters to reach potential listenersPitching to podcast apps for greater visibility
Customer Reviews
Highly recommend this podcast!!
Absolute brilliant podcast, I’ve listened to the Agency Dealmasters podcast for years (hosted by Nathan)…and now this. This is next teir!! I just want more!!