5 episodes

In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.

Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.

When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?

When people think of you first, they’re more likely to purchase your products, service or business.

This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.

Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Top of Mind Gambit Collective

    • Business
    • 1.0 • 1 Rating

In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.

Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.

When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?

When people think of you first, they’re more likely to purchase your products, service or business.

This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.

Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

    Let's Chat: 5 questions that are top of mind!

    Let's Chat: 5 questions that are top of mind!

    Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you!

    In this episode we answer the following questions:

    - I’m thinking about going to university for marketing? What would you suggest?
    - Which channel should I grow my brand on?
    - I have clients asking for cheaper deals, how do you navigate this as a business owner?
    - Where do I start when it comes to building my personal brand?
    - Who inspires you? Do you have a mentor?

    If you have a question you can:
    - Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast
    - Send us a DM @topofmind.pod
    - Send us an email hello@topofmindpod.com
    - If you listen on Spotify leave a question in the Q&A function

    Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. 

    Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.

    Follow along on your preferred channels:
    Top of Mind on IG: https://www.instagram.com/topofmind.pod/
    Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
    Gambit Collective on IG: https://www.instagram.com/gambit.collective
    Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
    Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
    Hayley on IG: https://www.instagram.com/hayleywestoby/
    Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
    Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
    Laura on LI: https://www.linkedin.com/in/laurahodges100/
    Laura on TikTok: https://www.tiktok.com/@laura.hodges

    • 33 min
    (Live Podcast) Grow your brand using social media, marketing and personal branding!

    (Live Podcast) Grow your brand using social media, marketing and personal branding!

    A boutique fitness studio founder, a neuroscientist and a LinkedIn expert join Hayley Westoby founder of Gambit Collective to talk about leveraging marketing, social media and personal branding to scale and grow your business and/or brand.

    Our guests are:
    Josh Mildren, Founder of REVL training
    Alexis Fernandez-Preiksa, Best-selling author, Neuroscientist, and Host of DYFM (Do you F*cking Mind) Podcast
    Kathryn Marsh, Senior Account Director at LinkedIn

    Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. 

    Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to get better guests, and unlock more information for you to grow and scale your business.


    Follow along on your preferred channels:
    Top of Mind on IG: https://www.instagram.com/topofmind.pod/
    Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
    Gambit Collective on IG: https://www.instagram.com/gambit.collective
    Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
    Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
    Hayley on IG: https://www.instagram.com/hayleywestoby/
    Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
    Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

    • 41 min
    Josh Mildren, founder of REVL and why they will be franchising less!

    Josh Mildren, founder of REVL and why they will be franchising less!

    We have seen fitness fads rise and fall. The fitness industry is a tricky one to navigate let alone succeed in, in episode 4 Hayley Westoby sits down with Josh Mildren the founder of the boutique fitness franchise; REVL to understand the secret ingredient when it comes to building a successful gym franchise in 2024.

    In this episode Josh talks about where his love for branding began, as a content creator and how that evolved into what the REVL franchise looks like today.

    Josh also breaks down the marketing tactics REVL have used to start and scale their business to the 30 locations they have today, and the advice he would give to anyone wanting to follow in his footsteps.

    Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. 
    Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.

    Follow along on your preferred channels:
    Top of Mind on IG: https://www.instagram.com/topofmind.pod/
    Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
    Josh on IG: https://www.instagram.com/joshmildren/
    Gambit Collective on IG: https://www.instagram.com/gambit.collective
    Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
    Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
    Hayley on IG: https://www.instagram.com/hayleywestoby/
    Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
    Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

    • 1 hr 14 min
    Podcast masterclass with Kyle Traynor and why social media is a load of sh*t!

    Podcast masterclass with Kyle Traynor and why social media is a load of sh*t!

    The number of people who listen to podcasts has increased by over 40 million in the last year globally, and Australians are downloading over 1 billion podcasts, up 26% for the year. Kyle Traynor has a podcast that is in the top 1% of podcasts worldwide.

    In this episode Kyle breaks down why building a brand and creating a podcast is something every brand will be doing in the next 5 years, as well as sharing the secret recipe for creating a successful podcast?

    Kyle also discusses with Hayley why podcasts are the gold standard for community building, why 99% of podcasts don’t make it past episode 20, and shares some incredible advice for brands and individuals looking to create their own podcast.


    Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. 

    Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.

    Follow along on your preferred channels:
    Top of Mind on IG: https://www.instagram.com/topofmind.pod/
    Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
    Kyle on IG: https://www.instagram.com/kylertraynor/
    Gambit Collective on IG: https://www.instagram.com/gambit.collective
    Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
    Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
    Hayley on IG: https://www.instagram.com/hayleywestoby/
    Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
    Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

    • 1 hr 21 min
    Introducing Top of Mind, why is staying top of mind important?

    Introducing Top of Mind, why is staying top of mind important?

    In today's attention economy, it is no longer about being the best, it is about being the best known. When people think of you first, they’re more likely to purchase your products, service or business.
    This episode introduces Top of Mind, your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.
    This podcast is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
    This 10 minute introduction episode outlines what you can expect from the podcast series, and explains the importance and three reasons why staying top of mind is important.

    Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to get better guests, and unlock more information for you to grow and scale your business.

    Follow along on your preferred channels:
    Top of Mind on IG: https://www.instagram.com/topofmind.pod/
    Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
    Gambit Collective on IG: https://www.instagram.com/gambit.collective
    Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
    Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
    Hayley on IG: https://www.instagram.com/hayleywestoby/
    Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
    Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

    • 10 min

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